two in five of all twitter posts are made via a mobile phone, according to twitter ceo.
dick costolo, the ceo of twitter, sat down for an interview at the consumer electronics show (CES) in Las Vegas last Friday with kara swisher. the most astonishing statistic he revealed was that the percentage of tweets coming from mobile devices now counts for 40%i of all tweets – that’s up from 25% just 12 months ago. he added that the sharp increase in usage was stimulated by the launch of official twitter apps for platforms such as iphone, ipad, android and blackberry. according to the interview, “50% of active users are also active on mobile.”
in addition, it was revealed that the most popular methods of using the platform was tweeting about tv shows.
“it’s definitely the case that network tv people like twitter because it gives them feedback, like they’re in the theatre watching how the shows play out,” he said. “when glee starts, tweets per second for glee shoot up and stay up 100 times that level until the show ends, then they drop.”
he further revealed that twitter had been in talks with tv networks about developing products specifically to accommodate this trend.