this infographic shows the areas that apple, google, and microsoft are doing battle on. the third world war to control the future? google vs. apple vs. microsoft
what does each party want? microsoft wants computing to continue to be tied to the desktop—three screens and a cloud, as steve ballmer is fond of saying. for apple it’s all about closed information appliances with lots of third-party apps, computers anybody can use. and finally for google it’s about all roads leading to the internet, and the internet is currently synonymous with google.