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Eric Ritter

Filling Your Cup With Genuine Sales Practices

Has your marketing gone bitter or sour? Sit back and enjoy top-shelf strategies from the Search Bar, where we’re serving up insights for your digital marketing to work successfully. I am your host, Eric Ritter, SEO Sommelier and CEO of Digital Neighbor, a friendly neighborhood marketing and SEO company based in Tampa, Florida.

For today’s episode, we are joined by Travis Lastra, Director of Sales at GoPayhawk, to discuss how to be authentic in your sales process as a business owner.

In this episode, you’ll learn:

  • The importance of social selling
  • Why you need to make a connection with people
  • How to spot opportunities for growth
  • Why you need to know your product inside and out
  • What is an ISO?
  • How the economy and AI are affecting businesses right now
  • Why you should leverage your personality

Show Notes

The Challenger Sale

GoPayhawk

Connect with Travis Lastra ⁠⁠⁠⁠⁠on LinkedIn at this link.⁠⁠⁠⁠⁠

Connect with Eric Ritter on ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn at this link.⁠⁠⁠⁠⁠⁠⁠⁠⁠

Learn more about Eric’s company, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Digital Neighbor,⁠⁠⁠⁠⁠⁠⁠⁠⁠ a leading SEO and digital marketing agency.

We hope you will follow along for future episodes!

The AI Revolution

Has your marketing gone bitter or sour? Sit back and enjoy top-shelf strategies from the Search Bar, where we’re serving up insights for your digital marketing to work successfully. I am your host, Eric Ritter, SEO Sommelier and CEO of Digital Neighbor, a friendly neighborhood marketing and SEO company based in Tampa, Florida.

For today’s episode, we are joined by Hoyt Mann, Co-Founder and President of McKinney, Texas-based alanna.ai, to discuss the AI revolution we are currently experiencing, and what is next for AI in our near future.

In this episode, you’ll learn:

  • A visual description of the AI revolution
  • How AI will be able to handle customer service
  • The complexities of training AI
  • how Allani has been on the cutting edge of AI tech
  • Why AI can’t be used the same by all businesses
  • the reason building an AI solution isn’t an overnight project
  • What brands can do to be proactive about AI
  • How AI could affect the future job market
  • The role of AI in your job

Show Notes

ChatGPT

Google Bard

Alexa

IBM Watson

RamQuest

SoftPro

Qualia

OpenAI

Microsoft

Apple

The AI Break | Substack

The AI Journal | Substack

Connect with Hoyt Mann on LinkedIn at this link.

Connect with Eric Ritter on ⁠⁠⁠LinkedIn at this link.⁠⁠⁠

Learn more about Eric’s company, ⁠⁠⁠Digital Neighbor,⁠⁠⁠ a leading SEO and digital marketing agency.

We hope you will follow along for future episodes!

Apple Vision Pro & Spatial Computing: The Future of Digital Media

How Spatial Computing with Apple Vision Pro Is Revolutionizing Marketing and Advertising

As I joined the crowd to get my hands on the newly released Apple Vision Pro, my anticipation was not just about acquiring the latest gadget from Apple. It was about embracing the next leap in a storied history of innovation—a history that has reshaped technology and fundamentally altered the digital marketing landscape. From the iPod to the iPad, to the groundbreaking iPhone, and now to the Vision Pro, Apple’s innovations have set new benchmarks, compelling marketers to evolve and rethink their strategies. Today, with the beginning of spatial computing, we stand on the brink of another monumental shift, promising to redefine marketing and advertising in profound ways.

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Apple’s Legacy of Innovation

The iPod, iPad, and iPhone: Catalysts for Change

The iPod, iPad, and iPhone were not merely technological breakthroughs; they were harbingers of a new era in digital media consumption and interaction. While the iPod revolutionized the music industry and changed how people consume content, the iPad created unprecedented opportunities for interactive advertising by bridging the gap between smartphones and laptops. Meanwhile, the iPhone transformed communication, making mobile-first design a necessity for marketers, and catalyzed the development of mobile apps as a vital marketing channel. These devices shifted consumer behavior, opening new channels for marketers to connect with audiences in more engaging and immersive ways.

The Ripple Effect on Marketing

These paradigm shifts underscored Apple’s ability to create new market segments. Marketers learned to optimize content for various platforms and discovered the potential of interactive ads to enhance consumer engagement. Apple’s integrated approach to hardware, software, and services cultivated ecosystems where targeted and cohesive campaigns could flourish, setting new standards for digital marketing.

The Introduction of Apple Vision Pro and Spatial Computing

The Apple Vision Pro represents the latest chapter in Apple’s innovation story, introducing spatial computing to the masses. This technology merges the physical and digital worlds, creating immersive experiences that go beyond the screen. For marketers, this opens a new canvas that is only bound by creativity, promising transformative ways to engage with consumers.

Impact on Digital Marketing

Spatial computing allows for more immersive computing and interactive experiences within our everyday environment, offering a deeply personal way to engage users. Brands can now create immersive advertisements that consumers can walk through and interact with, fostering a new level of brand loyalty and customer engagement.

The release of the Apple Vision Pro has underscored the market’s realization of Apple’s consistent ability to pioneer new markets—a trend evidenced by Meta’s stock jumping over 20% on the Vision Pro’s release day. This surge reflects a market realization: Apple’s foray into spatial computing is not just a leap into a new product category; it’s the opening of a new frontier in digital interaction, with potential benefits extending across the tech ecosystem.

The Evolution of Websites and Social Media in the Age of Spatial Computing

As spatial computing takes center stage, websites and social media platforms will undergo transformative changes to accommodate new modes of interaction. Websites will need to evolve from flat, 2D interfaces to immersive, 3D experiences that users can navigate spatially. This shift will require web developers and designers to adopt new tools and technologies, emphasizing spatial UX/UI design principles.

Similarly, social media will extend beyond traditional feeds and stories to include immersive, AR-powered experiences. Users will be able to engage with content and advertisements in a more interactive manner, blurring the lines between digital and physical realms. This evolution will offer marketers innovative ways to capture attention, engage audiences, and drive social commerce through spatial interactions.

Redefining Content Consumption and Marketing Strategies

The way we consume content is poised for a radical transformation. Spatial computing will enable consumers to interact with content in three dimensions, from AR-enhanced news articles to interactive learning environments. This shift will not only change how content is created and distributed but also how it is consumed, offering a richer, more engaging user experience.

Consequently, marketing and advertising strategies must adapt quickly to these changes. Marketers will need to rethink their approach to content creation, targeting, and distribution, focusing on immersive experiences and spatial storytelling. The emphasis will shift from simply reaching audiences to engaging them in their spatial context, creating memorable experiences that drive engagement and loyalty.

SEO and Spatial Computing

The rise of spatial computing will revolutionize SEO, emphasizing the importance of optimizing for visual and voice search, as well as creating content for augmented reality (AR) experiences. Using Siri or become much more intuitive so this could actually signal the beginning of voice search that has been heralded for so many years. Companies can prepare by developing 3D models of products and designing interactive AR experiences that are engaging and searchable. Since this is also unknown, the most important advice I can give is to ensure that your website looks good, no matter what the screen size is loads quickly, and that you have a solid content, marking strategy that includes written, text, videos, photos, and whatever else is next.

More SEO advice for spatial computing in my next blog post.

Spatial Computing Example
An example of multitasking and spatial computing.

The Vision Pro’s Market Impact and the Future Landscape

The release of the Apple Vision Pro has underscored the market’s realization of Apple’s consistent ability to pioneer new markets—a trend evidenced by Meta’s stock jumping over 20% on the Vision Pro’s release day. This surge reflects a market realization: Apple’s foray into spatial computing is not just a leap into a new product category; it’s the opening of a new frontier in digital interaction, with potential benefits extending across the tech ecosystem.

Apple’s Influence and Meta’s Opportunity

The Vision Pro’s launch highlights Apple’s consistent ability to pioneer new markets, a trend that analysts predict will extend to Meta, positioning it as a potential “Android of spatial computing.” This dynamic introduces an exciting prospect for digital marketing, suggesting a future where marketers might tailor their approaches based on the differing capabilities and user experiences of each ecosystem.

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Ready for Digital Marketing & SEO in Spatial Computing?

The introduction of the Apple Vision Pro and the advent of spatial computing mark a new era in digital marketing and advertising. As we explore the capabilities of this new technology, the potential for immersive and interactive brand experiences becomes evident. The future of marketing lies in engaging consumers in their own space, creating experiences that are truly transformative. As I unbox my own Vision Pro, the excitement is not just for a new device but for the new possibilities it heralds for digital marketing. The journey into spatial computing is just beginning, and the opportunities for innovation in marketing are boundless.

Balance in Every Glass: Expertise from A Fractional CFO

Has your marketing gone bitter or sour? Sit back and enjoy top-shelf strategies from the Search Bar, where we’re serving up insights for your digital marketing to work successfully. I am your host, Eric Ritter, SEO Sommelier and Founder/CEO of Digital Neighbor, a friendly neighborhood marketing and lead generation company based in Tampa, Florida.

For today’s episode, we are joined by Michelle Delker, founder and CEO of The William Stanley CFO Group, to discuss how she has become a trusted advisor by her clients to help them run financially healthy businesses.

In this episode, you’ll learn:

  • How a fractional CEO supports businesses
  • The most common things Michelle sees in each business she works with
  • How accounting and financial planning can work together to help a business move forward
  • Why continuing education is so important to providing value to your clients
  • Why you need the right talent on your team
  • What businesses can do right now to be financially sustainable
  • How data drives business decisions

Show Notes

Connect with Michelle Delker on LinkedIn at this link.

Connect with Eric Ritter on ⁠⁠⁠LinkedIn at this link.⁠⁠⁠

Learn more about Eric’s company, ⁠⁠⁠Digital Neighbor,⁠⁠⁠ a leading SEO and digital marketing agency.

We hope you will follow along for future episodes!

Bar None: Mixing the Perfect Cocktail of Goals and Achievement

Has your marketing gone bitter or sour? Sit back and enjoy top-shelf strategies from the Search Bar, where we’re serving up insights for your digital marketing to work successfully. I am your host, Eric Ritter, SEO Sommelier and CEO of Digital Neighbor, a friendly neighborhood digital marketing and SEO company based in Tampa, Florida.

For today’s episode we are joined by Derek Carrillo, attorney with a focused practice on real estate and telecommunications at Premier Law. Thank you for joining us!

In this episode, you’ll learn:

  • The importance of having an attorney for due diligence
  • The different ways to invest in real estate
  • Why having a passion for your career is so important
  • How a trusted network is vital to your business and has a positive impact on your community
  • What you can do to grow your skills professionally
  • Why everyone should work in a customer service role
  • How to get started in real estate investments
  • The best way to support your local community

Show Notes

The Corner Club

Facebook

Premier Law LinkedIn

Connect with Derek Carrillo on LinkedIn at this link.

Connect with Eric Ritter on ⁠⁠⁠LinkedIn at this link.⁠⁠⁠

Learn more about Eric’s company, ⁠⁠⁠Digital Neighbor,⁠⁠⁠ a leading SEO and digital marketing agency.

We hope you will follow along for future episodes!

Subscribe below to The Search Bar Podcast and never miss a new episode!

Happy Hour: Gamblers Bay Distillery

Welcome to the Search Bar Podcast’s Happy Hour — where we grab a seat at the bar with local wineries, distilleries, and other purveyors of good times to learn about the business and marketing sides of some of the most fun enterprises in South Florida. I’m your host, Eric Ritter, SEO Sommelier and CEO of Digital Neighbor — a friendly neighborhood digital marketing and SEO company based in Tampa.

This Happy Hour, Kerri and Mark Paun, owners of Gamblers Bay Distillery in Tampa, are joining us to talk about their business, their marketing, and the spirited story behind their success. Thank you for joining us, Kerri & Mark!

In this episode, you’ll learn

  • The story behind “proofing” alcohol
  • How the hobby of distilling turned into a business
  • How Mark and Kerri work together to make their distillery successful
  • How sourcing local products sets Gamblers Bay Distillery apart
  • The important details to elevate your brand
  • Why you need to show people how to use your products
  • How to get involved in your local community
  • The growth process in opening up the warehouse
  • How to level up your branding

San Fransisco World Spirits Competition

Instagram

Gamblers Bay Distillery

Connect with Eric Ritter on ⁠⁠⁠LinkedIn at this link.⁠⁠⁠

Learn more about Eric’s company, ⁠⁠⁠Digital Neighbor,⁠⁠⁠ a leading SEO and digital marketing agency.

We hope you will follow along for future episodes!

Subscribe below to The Search Bar Podcast and never miss a new episode!

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