the official enhanced campaigns announcement.

By February 14, 2013Digital Marketing

google’s enhanced campaigns announcement.

google started sending out emails to adwords advertisers concerning enhanced campaigns. i decided to post the enhanced campaigns announcement email on my blog so that no one misses out on it. not sure what all the fuss is about? read my post on adwords enhanced campaigns to get up to speed.

enhanced campaigns announcement
Hello,

We recently announced improvements to AdWords called enhanced campaigns. Today’s consumers are constantly connected and using many different devices, so we’ve developed enhanced campaigns to help you reach them more easily and effectively.

We’re writing to let you know that enhanced campaigns are now available in your account. All new campaigns that you create will be enhanced campaigns by default, but you can choose the older campaign style for a few more months. Starting in June 2013, we plan to upgrade all AdWords campaigns to enhanced campaigns. You can log in and begin upgrading your existing campaigns now to take advantage of the useful improvements.


About enhanced campaigns

Today, people are constantly connected and searching from all kinds of devices. People want results that are relevant to where they are, what they’re doing and when they’re doing it. Enhanced campaigns let you more easily adjust your ads and bids depending on your customers’ location, device and time of day—all within a single campaign. This means better ads for your customers and better results for you. Learn more

Important changes

Along with the useful new features, there are some important changes to be aware of with enhanced campaigns.

  • Mobile bidding control. In an enhanced campaign, your ads will show on mobile devices, tablets and computers by default. You can choose a bid adjustment to influence your ad position, clicks and cost on mobile devices. (In existing campaigns that run ads across desktop and mobile devices, mobile bids are currently adjusted automatically.) Your mobile bid adjustment doesn’t change your budget. But it can influence how your clicks and cost are divided between mobile and other devices. Depending on your business, it might make sense to bid lower, the same or higher for mobile clicks than desktop clicks. Learn more
  • Targeting options. Enhanced campaigns with search ads will no longer support targeting by devices or wireless carriers. Campaigns running only display ads will continue to support targeting specific device models and wireless carriers. Learn more
  • Call extensions. Call extensions have made it easy for customers to tap your ad and call your business from a smartphone. With an enhanced campaign, now you’ll also be able to show your business phone number with ads on computers and tablets. And there’s no per-call fee for manually dialed calls from these devices. Learn more
  • Shorter sitelinks. For improved appearance and performance across devices, new sitelinks in an enhanced campaign have a 25-character limit. But existing sitelinks of any length will continue to work even after you upgrade to an enhanced campaign. Learn more
    upgrade your adwords account

We’re here to help you
We want you to be successful with AdWords, so please visit the Help Center or contact us if you’d like assistance with your existing campaigns or getting started with enhanced campaigns.

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this is big news.

google shows how big this change is by sending out this enhanced campaigns announcement: by forgoing the usual route of pushing a change out as a beta they are giving all advertisers access to it right away.