paid media vs. earned media [infographic].

paid digital media vs. earned digital media
finally a great inforgraphic on the the difference between paid digital media and earned digital media. what is missing however is the dimension of owned media. a tremendous wom power on all social media channels is produced in the triad of these factors that can even quadruple the intent of purchase by the customer.

you don’t believe it? well, it’s what nielsen says.

 

infographic source: logic+emotion