the most despised team in baseball? not the new york yankees.

By April 30, 2010Digital Marketing

looks like some teams that no one expected could use some help with branding.

despite the largest payroll in baseball, a record 27 world series titles, and an obnoxiously cocky (and knowledgeable) fan base, the new york yankees surprisingly did not take the top spot on a list of baseball’s most despised teams from the wall street journal. the distinction of being major league baseball’s most despised team goes to (drum roll) the cleveland indians. however, not for their culturally insensitive logo, but rather for alienating their fans (understandable) and failing to garner much positive attention – when’s the last time you heard anything about the indians since the movie major league? additionally, new york yankees fans can take comfort (and bragging rights that go along) in knowing the their bitter rivals the boston red sox landed just behind the Indians on the list. being a tampa bay rays supporter I can definitely see why this is the case. since winning the world series in 2004 and ending the curse of the bambino they have added a seemingly never-ending army of crazy obnoxious bandwagon fans. since the tampa bay rays were left off the list, i assume they came in somewhere in the middle. considering their track record that’s pretty impressive.

the hatred index.

here are the ten most hated teams in baseball, according to nielsen:

  1. Cleveland Indians
  2. Boston Red Sox
  3. Cincinnati Reds
  4. Houston Astros
  5. New York Yankees
  6. Washington Nationals
  7. Chicago White Sox
  8. Baltimore Orioles
  9. New York Mets
  10. Los Angeles Dodgers

the san francisco giants and oakland athletics landed on the other end of the spectrum, rating as the most-liked MLB teams. this suggests that laid-back northern california fans are the most accepting type of fan.

full story at wall street journal.