How to Use Social Media for SEO Positioning

By December 11, 2017Social Media
seo positioning

A staggering 81% of Americans have a social media profile. According to research, there are 1.96 billion social media users in the world.

That’s over 1 in 7 people.

Unless you’ve been living under a rock, you likely know the crucial importance of social media.

Today, it’s not just a tool for catching up with friends. It’s a prime platform for SEO positioning and digital marketing.

Whether you’re looking to increase more web traffic or simply increase your revenue (and who wouldn’t want both), we’re here to show you the benefits of social media for SEO positioning.

Let’s get into it!

Fall in Love with Social Media

Social media is crucial for marketing. Like it or not, there’s no way around it.

Whether you’re just starting out with a few followers or have thousands of fans, good social media practices apply to everyone.

With that said, you need to be active and engaged on all your social media platforms. Nothing screams unprofessional like a dead Facebook page where the most recent post was three years ago.

Consider these guidelines for improving your social media activity:

  • Include social sharing media sharing buttons in each blog post
  • Include call-to-actions in your social media posts
  • Share professionally written articles relevant to your industry
  • Guest post on other blogs
  • Offer a giveaway to new followers or fans

Following these guidelines can help you increase your visibility on social media and have fun doing it!

Get Backlinking for SEO Positioning

Social media marketing is one of society’s leading digital marketing trends. One of the best virtues of this trend? It allows you to maintain a comprehensive collaboration between all your platforms.

Let’s play out how this works.

Social media allows you to incorporate natural backlinks into your main website. For example, you build a solid following on popular platforms like Facebook, Twitter, or Instagram. Then, you connect your website to these social media accounts. Then, with a user-friendly tool like Buffer, you can generate announcements about your web content.

Engage with Your Customers

What’s the key to customer loyalty, increased purchases, and overall company profit? It’s customer engagement. Social media makes it incredibly easy to do it.

Today, more and more customers want to know the face of the brand. They want to know your personality, your likes and dislikes, and they want to know what you can offer outside of your products or services.

Enter the benefits of maximizing SEO positioning with social media. You can comment directly to customer tweets or Facebook shares.

You can ask thought-provoking questions and encourage commenting and responses. You can share pictures of the “behind the scenes” of your work.

Talking with your customers humanizes you and your brand. It’s a great way to leave a lasting and memorable impression on your customers.

Consider Paid Content

The face of advertising continues to change as people turn more towards mobile electronics for product and service information.

How can your SEO positioning fit in with the times?

Consider casting a wider net than your usual followers by investing in promotional, paid content.

Most of the main social media platforms (Facebook, Instagram, and Snapchat) offer these options. It’s a great way to reach out to a wider demographic and reach out to customers you might have otherwise missed.

Go Live

Ever get lost in the never-ending loop of cute cat videos or flash mob proposals? You’re not alone!

More than ever, people are turning to live video to get their news and stay entertained.

Consider this as an advantage for your marketing. Videos are fun to share, they keep your audience engaged and create a real, personable presence.

Consider the following ideas:

  • Doing a Q & A live video
  • Introducing a new product or service via video
  • Offering a special giveaway via video
  • Offering a live demonstration of your service or product via video

Best of all? These can be recorded with a smartphone. No fancy equipment or editing skills needed.

Rotate Ads and Content Frequently

Most of us have pretty lackluster attention spans. One minute, we’re scrolling on Facebook. The next, we’re firing off an important email. And, the next, we’re checking our Pinterest dream board.

What does this mean for you?

It means that you need to know that your customers are rapidly moving through different content all times.

That means, if you’re re-running the same ads over and over again, people are going to lose interest. They’re going to lose interest FAST. It’s best practice to get in the habit of rotating ads frequently.

Think every 5-7 days at most.

Remember, you need to know how ads sell differently on different networks. Make sure that you’re appealing to the right target demographic.

Setting out a net to people who want nothing to do with your product will only waste your time and your money.

Produce Powerful Content

Social media matters, but having a strong website matters just as much. This means that you need have a regular blog with regularly updated content.

After all, producing fresh, new content is one of the best ways to increase your overall SEO positioning.

Whether you choose to blog yourself or outsource this task, it’s not an area you should skimp out on. Good blog posts are great for sharing on social media.

Google also likes to see new, SEO-friendly content being generated on a routine basis.

As a result, you rank higher in search results, drive more traffic to your website, and ideally increase your customer base.

Talk about a strategic win-win.

Final Thoughts

In a world driven by digital marketing, it’s important to stay updated on emerging trends and techniques.

Falling behind might not just look naive. It can actually hurt your reputation and your revenue.

Looking for an extra edge in mentorship and consulting? Confused by all this marketing mumbo-jumbo or worried that you won’t be able to master it all?

Let me help you! Contact me here and let’s get your marketing moving!