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Global SEO VS Local SEO: What’s the Difference?

You’re an ambitious small business owner who’s trying to get your business off the ground and in front of the eyes of thousands of potential customers, right? You need a stellar marketing strategy. As a matter of fact, poor marketing is one of the top reasons that small businesses fail. 

A well-rounded marketing strategy in 2022 includes traditional marketing, social media marketing, and SEO (among other things). Did you know that not all SEO is the same?

I’m here to talk about two types of SEO: global SEO and local SEO. What are the differences between the two, and how do you know which one you should focus on? 

Read on to learn everything that you have to know about global and local SEO for small business owners. 

First: What Is SEO? 

SEO is shorthand for search engine optimization. It’s what brings your site up the ranks of various search engines (most often Google).

Have you always wondered how some business pages always show up on the first page of search results? It’s because of SEO

Search engines use bots and algorithms to browse websites and index them. They use information from the sites to determine where they will show up when someone inputs a related search query.

Organic SEO doesn’t rely on ads. Instead, it relies on the user experience and the content on the page. If a page doesn’t have high-quality or valuable content, or if it’s difficult to navigate, it will have worse SEO.

People input trillions of search queries every year, and those are all opportunities for them to see your business (if it’s related to their queries). 

The more people click on your website, the better your SEO gets. It builds upon itself. 

What Is Global SEO?

Global SEO is like the “default” form of SEO. Some people refer to this as international SEO, but international SEO could still be restricted to several specific countries. True global SEO is not restricted at all. 

When you run a global SEO campaign, it means that you rely on keywords that have nothing to do with specific locations. Instead, the keywords relate only to your product, service, or niche.

For example, if you were running a clothing store that shipped worldwide, your keywords may include things like “clothing for women,” “clothing for men,” “stylish clothing,” and so on because they have no indication of location. Anyone looking for clothing could come across the website. 

Who Needs Global SEO?

Global SEO is a good idea for anyone who’s running a business that isn’t restricted by its location. Even if you have a brick-and-mortar storefront, if you’re willing to ship your products or offer your services to people in other states and countries, you can benefit from global SEO. 

Keep in mind that global SEO is more competitive than local SEO, so you may have a harder time getting your campaign running. 

What Is Local SEO? 

Local SEO relies on keywords that revolve around specific locations. Most of the time, local SEO is within a single city or state, but national SEO (within a specific country) may also qualify as local SEO. 

While local SEO campaigns should include keywords about the business’s products, services, and niche, they should also include location keywords. Let’s use the clothing store example again. They have a brick-and-mortar location in Nashville, TN.

Alongside the normal keywords, they’d also use phrases like “women’s clothing in Nashville,” “Nashville clothing boutique,” “boutique in Tennessee,” and so on. This way, they’re targeting potential users nearby.

Local SEO is also fantastic for attracting mobile users. Google Maps also relates to local SEO, so when users are looking up “[business type] near me” on their phones, your business will pop up. 

Mobile phones generate almost 55% of total web traffic, so this is going to be crucial if you’re trying to attract local customers. Imagine your own experience when you’re looking for a local business when you’re out and about. You search on your phone, right?

Who Needs Local SEO?

Local SEO can be valuable for all business owners. Even if you have a global business, targeting specific communities can make your website more visible.

With that in mind, it’s most effective for small business owners who target local customers. When you run a business that people outside of your local area can’t take advantage of (such as a small local ice cream shop or bakery), you won’t benefit from people around the globe seeing your website. Those aren’t potential customers. 

Because global SEO is so much more competitive than local SEO, you may also be throwing money away if you don’t actually need that international visibility. Focusing on local SEO, at least at first, will have a greater return on investment. 

Global vs Local SEO: Is One Better?

At the end of the day, both global and local SEO will benefit your business in different ways. One isn’t better than the other. They just serve different purposes.

If you’re trying to attract an international audience, global SEO is the obvious choice. If you’re trying to attract people in your local area, local SEO is going to be more effective. 

Global SEO or Local SEO: Which Is Right for You?

Have you already started a strong SEO campaign? Whether you’re using global SEO or local SEO (or both), you’ll be helping your business grow and thrive. Increase your visibility by taking advantage of the benefits of SEO.

I want to help you get more eyes on your website. Contact me so we can start working together on your digital marketing strategy today.

7 Digital Marketing Trends to Keep an Eye on in 2022

Is your head spinning as you consider your digital marketing strategy for this year? It can often feel like marketing changes overnight, leaving you to feel like you are treading water to keep up. 2022 digital marketing looks different than 2021 marketing and each year before it. You are working in an ever-changing world of digital marketing, and you need to know what is around the next corner. Read on to learn seven digital marketing trends to stay ahead of the curve and keep your business in front of your target customers.

1. Keep It Simple

Even in 2022, the KISS principle remains true for many businesses. 

You do not have to go over the top to win people’s attention to your business. When it comes to standing out from your competition, less might be more.

Consider the amount of content that floods your ideal customer’s email, internet, and smartphone each day. There is a great deal of content vying for their attention, sending them to information overload.

How do you avoid this for your business? Choose quality over quantity in your business marketing.

What is the most important thing your customers need to know, and what is the simplest way you can share that information with them?

With this knowledge, you can create a digital marketing plan that addresses their needs and wants using simple methods for the highest return.

2. Make It Interactive

Your customers want to connect with your business more than ever before. Through the age of social media, this level of engagement has changed.

Customers want to become part of the experience rather than read traditional text. Consider how you can evolve your marketing content to breathe life into the relationship.

Polls, questionnaires, quizzes, interactive tools, virtual reality (VR), and augmented reality (AR) are all features to draw someone into the process or experience with your business.

Allow your customers to find the best answer to the right question at the right time. Give customers control of how and when they interact with you to find resources through your site. This interactive content gives you space back as they manage their interactions with you.

3. Represent Diversity

Among the top digital marketing trends is a need to be inclusive. As the world changes toward inclusivity, so should your content, marketing materials, graphics, and website design.

While reading your emails or scrolling your website, customers expect to see themselves among the words and images. More than that, they desire to see all of humanity represented.

If the typical consumer rarely sees themselves identified in content or websites, be the business that stands out among the crowd. Seek diversity and inclusion in all aspects of your digital marketing.

4. Seamless Shopping Experience

To create a high-quality customer experience, developing seamless shopping content is a must-have. As a customer scrolls your site, reads a blog or email, sees an ad, or explores interactive tools, make it easy for them to shop from you.

Add in links or buttons throughout your content to your products and services. Doing so allows a potential customer to transition from reading a blog post to adding your products to their shopping cart with fewer clicks.

5. Prioritize Privacy

When creating your company marketing plan, you have to build trust with potential customers.

Both privacy and security are crucial to instill trust among your target audience. Your customers have the right to know where, when, and the usage of their information.

A person’s data includes contact information, identification information such as date of birth or social security number, financial information, and web tracking. 

It is your responsibility to protect consumer information and provide them with instructions on personal data usage.

Make yourself aware of Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). These policies regulate the use of personal consumer information and require a business to provide the consumer with a way to opt out at any point.

6. Tap Into AR and VR

Though the reality of a metaverse has existed for years, it took on a whole new level when Facebook changed its parent company name to Meta.

A metaverse is a virtual world where people can connect. Through Augmented Reality (AR) or Virtual Reality (VR), consumers create holographic avatars that exist in a 3D world where they can interact in work and play.

Develop brand awareness quickly by creating a virtual world for your customers to interact with you, your brand, and other customers with similar interests.

7. Investigate Non-Fungible Tokens

In a similar vein is the use of NFTs or non-fungible tokens. NFTs are purchased, often with cryptocurrency, and are digital representations of art, music, graphic design, videos or images, and other real-world objects.

You cannot exchange non-fungible items for a product with an equal value. The reason is non-fungible items do not have similar items of equal value.

Why is this important for your marketing? NFTs, give your customers digital proof of relationship to your business. Examples of relationships are ownership of a product, attendance at events, or participation in your business experiences.

Digital Marketing Trends to Grow Your Business

Your business’ marketing strategy needs to remain current and fresh. To best serve your customers and stand out among the competition, you need to tap into these digital marketing trends. Invest in your marketing and watch your business grow as a response.

If you are interested in learning more or finding a digital marketing consultant to help you take your business to the next level, contact us today. Let us help you develop the right strategy for your business and your audience.

What Are the Benefits of Hiring Digital Marketing Consultants?

About 53% of marketers spend at least half of their budget on lead generation. Unfortunately, 73% of leads aren’t sales-ready when they interact with your brand. Nearly 80% will never convert into sales. As a result, about 61% of marketers claim lead generation is their top challenge. Without leads, your business will never grow. Instead of struggling to generate high-quality leads this year, consider hiring digital marketing consultants.

They can develop a strategy that will set your business up to grow! On the fence? Here are seven benefits of hiring a consultant to consider first.

After reading this digital marketing consultant guide, you can make a more informed choice for your business. Read on to discover the amazing benefits of hiring a consultant today! 

1. Access to Experienced Experts

You’re busy enough trying to prove yourself as an expert in your field. You shouldn’t have to become a digital marketing expert, too. Unfortunately, some strategies can prove challenging, especially if you lack experience.

It can take time, trial and error, and money to learn the ropes. Instead of wasting valuable resources, consider hiring digital marketing consultants.

An experienced team will already understand the best methods for helping your business grow. You won’t have to waste time learning the fundamentals yourself. Instead, you can access the expertise you need, when you need it. 

If you want to maximize the digital marketing consultant benefits you experience, look for a well-rounded team. Try to find consultants who cover different areas of expertise.

For example, you can work with a web design and development expert to improve your site. A fast, mobile-optimized, user-friendly site will keep visitors engaged. You’ll have an easier time converting visitors into leads and sales as a result.

A search engine optimization (SEO) expert can boost your rankings on search engines like Google. Higher rankings will help you reach more customers who already have an interest in your offerings.

You could also benefit from a social media or influencer expert. 

Working with a single marketing agency will give you access to the different areas of expertise you need. Then, you can create an omnichannel marketing strategy to expand your reach. With your marketing team’s expertise, you can set your business up to grow. 

2. Improved Targeting

Before using these digital marketing consultant tips, it’s important to consider which customers you’re trying to reach. Otherwise, your campaigns and marketing materials might use broad messaging. Broad messaging can make it difficult for you to connect with customers.

In fact, over 70% of consumers get annoyed when content fails to align with their interests.

Working with a digital marketing consultant will ensure you gather the research you need. You can improve your targeting and messaging. Using personalized marketing strategies can help you connect with your target audience. 

As you build stronger connections with customers, you’ll have an easier time converting them into leads and sales. Precise targeting can save you valuable time and money while improving your ROI.

3. Accomplish Specific Goals

After reading this digital marketing consultant guide, consider the specific goals you want to reach. For example, maybe you want to:

  • Improve search engine rankings
  • Generate more website traffic
  • Increase leads and sales
  • Boost brand awareness
  • Establish your credibility

You can work with your marketing consultants to determine the best ways to accomplish each goal on your list. For example, high-quality blog posts can prove your expertise and credibility. Customer reviews can establish your credibility as well.

You can use SEO and pay-per-click (PPC) advertising to improve your rankings and reach more customers online. 

Your digital marketing consultants will help build campaigns with your distinct goals in mind. Otherwise, a cookie-cutter approach to marketing might cause you to miss opportunities. You could struggle to accomplish your goals and set your business up to grow. 

4. Access to Better Tools

You don’t have to waste money on marketing tools you’ll only use once or twice. Some tools and platforms take time to learn, too. The time you waste could cost you customers. 

Instead, work with a consultant. They already have access to the tools and resources you need.

You won’t have to waste valuable time trying to learn how to navigate a confusing platform. Instead, your consultant can provide you with the answers or information you’re looking for. 

5. Ongoing Attention for Campaigns

Many business owners make the mistake of creating campaigns and leaving them to run throughout the year. If there’s a problem, you might not realize you wasted money until it’s too late.

A digital marketing consultant will review your campaigns and analytics from your marketing efforts. Reviewing the analytics can help them determine where there’s room for improvement. Then, they can optimize your campaigns to ensure you achieve the best results. 

6. A Unique Perspective

Sometimes, it’s difficult to make informed marketing decisions when you’re too close to your business. Consider hiring digital marketing consultants. Their unique perspective could help you see things from the customer’s point of view.

Gaining a new perspective can help you make smarter business and marketing decisions in the future. 

7. Lasting Growth

Working with consultants can also help set your business up for lasting growth.

You can determine which marketing strategies will help you reach more customers online. You can also ensure you’re targeting consumers who want and need your business. Remember, precise targeting can save you time and money.

Switching to digital marketing can save you money, too. You can analyze data from your campaigns to make informed marketing decisions.

Your marketing consultants can handle these tasks for you. They’ll make decisions that will improve your ROI. You can make the most of your marketing budget to ensure lasting growth. 

Set for Success: 7 Benefits of Hiring Digital Marketing Consultants in 2022

You don’t have to waste time and money developing a digital marketing strategy alone this year. Instead, consider these benefits of hiring digital marketing consultants. With a team of experts at your side, you can set your business up for long-term success.

Ready to start marketing? We can’t wait to help!

Drop a line with our team to connect today.

Why it’s Important to Develop Your Brand Voice?

Imagine attending a dinner party and listening to an engaging story. You notice how one individual stands out due to their ability to tell a story in a unique way. Their verbal flow, the language they use, and their personalities creates an unforgettable moment. 

This scenario is call a “brand voice,” which represents the personality of your business. This voice is carried out through social media marketing, content creation, and internal business communication. Without it, your business will not have a brand identity, which is why you should continue reading to learn why a brand voice is so critical for your business.

Differentiate Yourself From the Competitors

According to the Sprout Social IndexTM, consumers have reasons for why some companies stood out more than others. 40% cited memorable material, 33% cited unique personality, and 32% cited intriguing narrative. That means, without a brand voice, you cannot have a distinct personality.

Avoid Getting Unfollowed by Your Follower

Consumers care about how you display yourself. 45% of customers reported unfollowing brands with irrelevant material. This situation shows that posting material that is inconsistent with your brand will make you lose followers. 

Help Achieve Brand Awareness

Brand voice helps ensure that your brand is consistent and identifiable. Brand awareness is achieved when a brand can be identified by its content. People don’t have to see who uploaded it, they will know it’s you.

Reveals Your Business Culture and Characteristics

Since brand voice reflects your business’ personality, it can influence on how your brand is recognized. It reveals the underlying principles and ambitions of your company. For example, posting content of your employees having fun, helps promote the incredible culture your company has.

Tips on Honing Dow Your Brand’s Voice

Now that our brand guide have revealed the importance of giving your brand a voice, the real question is, how to make it happen? Here are some tips on incorporating your brand voice:

Keep Meticulous Records and Maintain Consistency

A brand voice document will ensure the consistency and quality of your social media posts and updates. The document should contain your organization’s basic principles and purpose. You should also incorporate some defining personality, characteristics, common jargon, brand slogans, etc. 

Don’t forget to provide several examples demonstrating how to write inside the parameters of your brand personality. You should also indicate what falls outside of your established style.

Conduct an Audit of Your Present Voice

Are you looking for ideas for your brand’s personality? Consider your current communications strategies. Collect samples of customer interactions to get a sense of how the voice sounds and perceived. You may discover that your brand voice is inconsistent or your consumers prefers certain words over others. 

Take note of your target audience’s interactions with your brand. What voice characteristics do your most popular blogs share? From there, you can take note of your brand’s present personality and start thinking of ways to replicate it.

Determine Your Target Audience and Identities

Develop your brand voice by identify your target demographic and marketing personas. If your target audience is younger, you’ll want to speak their language. Using an older generation’s terminology will alienate your younger audience.

While researching your audience and personalities, make a list of the characteristics and common vocabulary that you wish to adopt as a brand. For example, a brand with a West Coast target audience will adopt a regional slang. 

Recognize Your Tone

What you say is your brand voice, and how you say it is your brand tone. Because your tone may change depending on the audience, it’s a good idea to keep track of when to employ certain tones in specific scenarios.

The enthusiastic tone of promoting a new product will be different from a tone replying to a client complaint. Identify frequent circumstances that you encounter as a brand and classify them according to the tone you would use.

Evaluate and Adjust Your Brand Voice

Your brand should be examined and modified on a regular basis. Language develops over time, and the terms you used five years ago may be outdated. Without a constant check-in with your brand voice, your audience may perceive your brand as outdated.

For instance, GIF use on social media is less prevalent now than it was five years ago. However, they have gained widespread acceptance and are now available on most social networking sites.

Examples of Brands With a Unique Voice

Creating a personality for your brand is one battle, but incorporating it is another. To assist you in developing or refining your brand voice, here are three organizations with unique voices.

Apple

Apple’s advertisements are known for their minimalist aesthetics with distinctive textual content. The phrases are succinctly selected and coupled with their graphic counterparts. Their brand voice is clear, transparent, and straightforward.

They focus on providing easy to read and digestible information. Their language choices addresses the reader’s pain points while maintaining a distinct personality.

Mailchimp

Mailchimp made their voice guide publicly accessible more than a decade ago. The attention to detail, which includes punctuation and spelling comments, has made them a standard voice guide. Anyone who reads the book may write in Mailchimp’s voice or adopt their approach to capturing corporate style and tone.

Mailchimp’s playful and easygoing tone is seen in its social media and blog articles. Their language is straightforward and informative while remaining informal and conversational. 

Oatly

Oatly’s branding is a blend of whimsical images and text. The brand voice is evident in their packaging and social media posts.

The Facebook caption illustrates their lighthearted demeanor, conversational style, and quirkiness. You never know where their writing will take you, which leaves reader craving for more. Even their cookie policy demonstrates their comical style.

Learn More About Brand Voice

Now that you’ve gained further knowledge about brand voice, it’s time to establish your own. Through persistent social media engagement and content posting, you create a brand consistency. Your consistent hard work will keep your customers coming back for more.

A website without personality will only make you a dime a dozen. Avoid getting lost in the crowd, and contact us for more info on establishing your brand voice.

7 Ways to Increase Domain Authority

Most marketers operate under the impression that the Google algorithm measures everything from website loading speeds, visitors to the site, and the content they post. However, Domain Authority (DA) is different. Google doesn’t measure the domain authority of a website, but MOZ does.

While the algorithm doesn’t measure the DA score of a site, it’s one of the most important factors when it comes to your website’s ranking.

So how can you increase domain authority on your website? Check out the below tips for guidance:

1. Create a Good Domain Name

Did you know that the higher your domain authority, the higher the chances of ranking high on search engine result pages? The first step to boosting your domain authority is creating a good domain name. This means having a name that’s relevant to your business, making it easy for target customers to remember.

Ensure the name you choose doesn’t confuse your customers. It should also be unique and easy to memorize and recall. Use the below tips to choose the best domain name for your website:

  • Avoid double letters or misspelled words
  • Leave room for expansion
  • It’s advisable to stick with .com
  • Act quickly before another website snatches your preferred domain name
  • Use industry keywords when searching for a domain name
  • Keep it unique and avoid hyphens

Selecting the right domain name for your website is crucial for your success. Choosing the wrong domain name means losing out on a significant part of the market. Changing your domain name later without hurting your business, brand, and overall search engine ranking will also be challenging.

2. Use Valuable Links in Your Content

Content is the key to excellent search engine optimization (SEO) marketing. Your website should be rich with high-quality, informative, and entertaining content. You should also include valuable links in the content.

Most search engine algorithms use the links to prove a website’s authority and authenticity. Creating high-quality content with relevant links for your website is the only way to get a high Google ranking.

Check all your content links and their background. This will help you remove competitors, unwanted and irrelevant links from your website.

Irrelevant links don’t add value to your site; instead, they minimize your site’s authority. You should also remove any links associated with spam websites.

3. Launch a Mobile-Friendly Site

Did you know that over 68.1% of all internet users browse the internet on their mobile devices? With so many mobile users online, creating a mobile-friendly website is advisable. This will increase your site’s authority, improving your DA as well.

If your website isn’t compatible with mobile devices, its authority will be affected, and it may rank lower than it should. Creating a mobile-friendly website is also a great way to reach customers who only use their mobile phones to search the internet, such as millennials.

4. Improve Your Site’s Loading Speed

One of the biggest reasons the Google algorithm ranks sites poorly is slow loading speeds. A faster loading website is more advantageous than a slow loading one. Hence, improving your site’s loading speed will enhance the user experience and boost your ranking.

Additionally, the faster the loading speeds, the better your domain authority. This also results in increased sales, leads, and organic traffic. According to a study, over 40% of shoppers only wait for 3 seconds for a website to load before abandoning it to another site. 

 The best way to improve your loading speeds is to remove unnecessary plugins, optimize the size of your files and images, or upgrade to a more powerful server.

5. Improve Your Social Media Influence

While Google has repeatedly stated that social signals are not a part of their algorithm’s ranking, there is a direct relationship between social signals and sites that rank high on search engine result pages. Popular websites on Google often have more shares, likes, and retweets.

If you’re looking to increase your domain authority, work on your social media influence. Below are some tips to guide you:

  • Try expanding your social media following by posting relevant content regularly
  • Always have an active social media presence on your favorite platforms
  • Confirm that the content you share is free of grammatical errors and spelling mistakes
  • Create social media buttons on your website to make it easy for your target audience to share the content

Increasing your social media presence is the best way to improve your domain authority. It’s also a great way to reach a wider audience and increase leads.

6. Share High-Quality Blog Posts

Do you have a blog page on your website? If you don’t, it’s time to create one. On the blog page, ensure you post frequent content for your readers.

Blogging should be a significant aspect of any content marketing strategy. When writing blogs, ensure they are relevant to the reader. 

You can share a high-quality blog post about the benefits of your products, how to use your products, or even some fun facts about the manufacturing process of your products. Another great way to increase your domain authority is by including high-quality clear pictures on your blog page.

7. Consider Guest Posting

Did you know that referral traffic is a great way to increase your site’s visitors while enhancing its domain authority? Guest posting is a great way to capture the interest of new people. 

This means posting content on a high-authority website and linking it to your site. It’s also a great way to improve your site’s reputation and domain authority.

Are You Ready to Increase Domain Authority of Your Site?

The highest-ranked websites by the Google algorithm offer their visitors a good user experience. And by increasing your site’s domain authority, you will be providing your audience with a great user experience. The best way to increase domain authority is to use the above tips.

Do you need digital marketing consulting to improve your site’s domain authority? Contact our team of professionals today for assistance.

Lead Generation: How to Create Marketing Content That Converts

Are you looking for ways to maximize the ROI of the content that you create? Do you wish you could see higher conversions with the content you’re putting out on the internet? If so, then you need to learn all that you can about how to create marketing content that converts.

It isn’t as easy as it sounds! Simply making content for the sake of making content won’t do the trick. You have to be intentional; your content needs to have a strategy behind it.

See below for an in-depth guide with tips on how to create a content marketing strategy that will convert.

1. Create Buyer Personas

Whenever Michael Jordan hit a slump in his NBA career, he always had a cure for righting the ship: go back to the basics.

That’s exactly what you should do to find footing in your content marketing strategy. You may have created some killer pieces of content, but is that content of any value to your target market? Would the content you’ve placed out there make them want to purchase your products/services? 

We recommend that you take some time to recreate your buyer personas. These are imaginary avatars of the people that make up your target buying market. Understanding more about them will help you develop your content marketing and gear it towards the things they need help with most.

For example, let’s say that your HVAC company that creates a buyer persona name “Dave”. Dave is a businessman and a family man. He takes great pride in his house, but its condition sometimes gets put to the side while he manages meeting deadlines at work, taking kids to their baseball games, etc.

Dave needs the HVAC maintenance to be simpler. You can help him by providing easy “how-to” videos or articles that walk him through ways to ensure his HVAC system is still in good shape. In those how-to’s, you can stress the importance of him scheduling a professional technician to come to take a look, which will lead to higher conversions!

2. Think Through the Pain Points

Okay, you have your target market down to a science thanks to the buyer personas that you just made. But there’s still work to be done.

Just because you know your target audience doesn’t mean they’ll digest any form of content that you throw at them. A strong content marketing strategy always dissects how to create topics those target buyers will find valuable. Doing so will help you build a stronger form of passive content marketing.

Ask yourself this simple question:

“What are some of the biggest pain points (problems) my customers are dealing with?”

Once you have a few answers to this question, you’ll know exactly what to write about, make videos about, tweet about, post about, etc. 

If you’re a pest control company, then your customer’s pain points might be roaches, rodents, or other unwanted pests. If you’re a CPA, then your customer’s pain points might include budgeting or preparing for tax season. 

Every niche market has pain points and thousands of them! Once you identify what those are, you instantly have topics for your content that will convert.

3. Use More Video

Perhaps you were hoping to avoid getting in front of a camera for your marketing campaigns. Maybe you’re a bit camera shy and are afraid that people will judge you.

Whatever the case might be, there’s no denying the value of strong video content. It’s the way that the marketing world is turning, and you will want a piece of the pie. 

Video content is far more engaging than copy content. It also helps your target market to retain more of the information that you give them, such as those calls to action and sales pitches that you make!

Think of it this way: which would you rather do, read a blog post on 10 tips to shred body fat or watch a video on 10 tips to shred body fat? We’re willing to bet you’d pick the latter.

4. Find Guest Post Opportunities

For those of you that are passionate about blogging or enjoy getting the opportunity to write about topics in your industry, be sure to use that to your advantage!

Take the time to find guest post opportunities with popular sites in your niche market or one that’s adjacent to it. 

For example, if you’re a lifestyle coach, then you could write an article for a business website that covers the topic of work-life balance. This helps you get in front of a market you’ve never seen before, and who’s never seen you before.

5. Remain Consistent

Rome wasn’t built in a day. Whether you’re trying to build a following for your blog or ramp up your social media marketing, it will take time to do so.

It’s important to control what you can control. Create valuable content that helps challenge people; maintain a consistent routine; launch those forms of content on a routine schedule.

After a few months of doing this, the entire schedule will start to become like second nature. You’ll start to get noticed online, which will help you build a following and convert on those that digest your content.

Create Marketing Content That Converts With These Tips

Now that you have seen an in-depth guide on how to create marketing content that converts, be sure to use this information to your advantage.

Take the time to read this article for more information on the 7 digital marketing trends of 2021 that you should consider for your brand. To get in touch, be sure to email me at eric@helloericcritter.com.

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