#ProTip: How to use hashtags

By September 14, 2015#ProTip

#ProTip: How to use #hashtags. Finding the right balance is key so you don’t annoy people.

You see the “#” symbol everywhere. Ever wonder how to use hashtags correctly? There is only one thing you need to know: Balance is key.  If you don’t adhere to that rule you risk annoying people.

how not to use hashtagsThe optimal or even acceptable usage varies from platform to platform. Instagram is on one end while Facebook is on the other. Twitter falls in-between those two: According to Salesforce, Tweets with one or two hashtags receive 21% higher engagement than those with three or more hashtags. Including more than two in a tweet is probably overkill, and you only need to tag the most important word that represents the theme of your tweet.

A key is to find the right number of hashtags to use.

Of course, it helps to use relevant hashtags as well.  It’s important to no force trending hashtags in your tweets as 17% of the top 1,000 search terms on Twitter “churn over” on an hourly basis.

Another key is to find the right hashtags to use.

how to use hashtags to stay relevant

Where should you use hashtags?

  • On Twitter:
    • In your twitter bio
    • 1-2 times per tweet
  • On Instagram:
    • Loads of times on Instagram
  • On Facebook:
    • Only use hashtags on Facebook if you dare
    • There is no positive benefit to using hashtags on Facebook
  • On Google+:
    • Google automatically adds hashtags to your posts
  • On your blog if you’re Eric Ritter

Hashtag usage in a nutshell

A key insight into how to use hashtags can be gained from twitter. People use hashtags to categorize Tweets by keyword: People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search. Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword.


For content creators, Hashtags are important as they ensure that your content is found online. Moreover, for content consumers they help find relevant content that is being searched for.