#ProTip: In the digital world you can never have enough ratings or reviews.
Why Ratings and Reviews Matter
With consumers consulting an increasing number of digital sources before making a purchasing decision it’s imperative to stand out among the competition. Especially, if you sell products or services directly on your website it is important to ensure that past purchasers can easily and quickly leave a review.
Ratings and Reviews impact (local) SEO
Let’s not forget about the SEO impact ratings and reviews have. Just do a search for any local business and look how the number of reviews directly correlates with the ranking of the business on the Google Maps results.