Online Marketing for Law Firms: Tips and Strategies Every Law Firm Should Follow for Success

By August 14, 2019Digital Marketing
online marketing for law firms

Did you know that the average person currently spends around four hours a day on their phone? And a lot of that time is spent searching the web and browsing various social media websites to entertain themselves. 

Because we live in such an online-based society, advertising to the masses via the internet is slowly replacing traditional advertising platforms like radio and television. And if you’re in charge of creating a marketing plan for a law firm, you may be curious as to which online marketing strategies are worth investing time and money into.

Well, we’ve got good news! In this article, we’ll give you a few tips and tricks about online marketing for law firms that are sure to help you take that business to the next level!

Now then, let’s get started!

Create a Website

At the center of every online marketing strategy should be a professional website that looks and functions properly. It’s important to establish a place online where potential and existing clients can find all of the need-to-know information about you or your firm with relative ease. 

When designing your website, it’s extremely important that you create a site that is easy to navigate. A good rule of thumb? If it takes more than three clicks to find something on your site, your navigation is just too complicated. 

It’s also a good idea to take the steps necessary to ensure that your website is SEO-friendly, as well as mobile-friendly. This will not only give users on your site a much better experience but will help you rank higher on Google for different search queries, too.

Use Your Website Properly

Once you have a professional website set up, and everything looks and works properly, you shouldn’t just stop there. Using your website the correct way can go a long way in helping you get the results you’re looking for.

For instance, creating a blog on your site filled with articles that cover various legal-related issues is a good way to drive traffic to your site and land new clients.

Live chats are also popular right now, and for good reason. Having the ability to get help at any time is attractive to potential clients, and live chats are relatively easy to set up, too. Even if the live chat is only enabled during business hours, that quick and easy access to your firm can help you stand out amongst the competition. 

Utilize Social Media

It’s important to remember that around 70% of adult Americans are active on at least one social media platform. 

That’s why it’s wise to put forth an effort to create a large presence on as many social media networks as possible. Sites like Facebook and Twitter give you an opportunity to easily reach new potential clients in an environment that they’re already comfortable in.

Facebook, in particular, offers a review feature, meaning current and past clients can leave reviews about your firm. That means, if the reviews are good, you can build up a legit reputation online that new clients can see and feel encouraged by.

YouTube is a good platform to utilize frequently as well. If you create helpful, 5-10 minute videos, you can not only reach new clients via YouTube, but you’ll have more content to put on your website, too.

Get Listed on Google Business

We’ve all done this before. You’re looking for a contractor or a nearby food spot to try out, so you Google a vague phrase and take a quick glance through the results that pop up.

Google shows you those results based on your location, as well as review scores, helping you quickly and easily find the right choice for you in your area. Well, you can do this for your law firm, too, and thus get easily connected with potential clients in your area.

Getting listed on Google Business is free, not hard to do, and can help any business grow in a short amount of time. Also, be sure to encourage clients to leave Google reviews for the law firm, so you can climb up those rankings and get noticed easier.

Have you ever Googled something and then seen an ad related to that Google search on a random website hours later? Well, that’s pretty much Google Ads in a nutshell. 

Google Ads uses cookies to present ads that are of interest to users on sites to increase the chances of that ad getting clicked. This is targeted online advertising, and it can work for a law firm, too.

Setting up a marketing plan with Google Ads is cheap, and again, you’ll be reaching folks who have already shown Google interest in needing legal help or advice. You can use this to promote your firm to an audience that actually is interested in your services, all while reaching a large audience in a short amount of time.

Online Marketing for Law Firms

Well, there you have it! Those are a few tips and tricks about online marketing for law firms that you can use to reach a larger audience online. Remember, tons of people are on the internet every day, which is why it’s worth investing a large portion of your advertising budget to online marketing. 

Create a website and use that as the pillar for your online marketing strategy. Get on social media, as well as Google Business, and don’t be afraid to become a content creator, either.

Looking to get some help creating an online marketing plan for your brand or business? Contact us today, we’ll be glad to assist you!