“Eric Ritter was an amazing professor at USF. At times it was hard to figure out the direction he was turning us to, but the end result was always the same.
The work and challenges he put us through were better than you could find in any classroom. Eric made his class as close to the real world as possible, and taught us a lot of tricks of the trade, rather than Text book strategy, which was likely to be outdated and not useful.
Eric also utilized several guest speakers to provide another form of information you do not typically receive int he classroom: perspective. These guest speakers along with Eric's lectures taught me how to think sharper, rather than memorize terms or fit a template.
I am currently at an internship at FCB Health right now, and only one class has truly prepared me for this "real world", and that has been Eric's. The perspective, way to think, and the real world challenges he provided for me had me prepared for the challenges I currently face.
I may have complained, moaned, and griped about the vague assignments during the course, but everyone I completed honestly taught me more than any class could.
I would highly recommend Eric for any upper level advertising class, especially strategy. The way he teaches real world perspective is truly professional, and will prepare future alumni for a career in advertising.“