Sip, sit back, and enjoy this episode of The Search Bar. In Episode 17, host Eric Ritter is joined by Brantley Smith, CEO of HomePro Marketing, to explore how service-based businesses can dominate local search with a well-optimized Google Business Profile (GBP). Whether you’re an attorney or run a local retail business, your GBP is your ticket to visibility in the digital landscape. Brantley shares his expertise on how to use this powerful tool to increase your chances of appearing in the coveted local three-pack on Google. The episode is packed with practical tips and common mistakes to avoid, ensuring you can put your business in front of the right audience at the right time.
As the digital world evolves with the rise of AI and changing search behaviors, Brantley emphasizes the importance of staying ahead of the curve. Learn how to leverage AI-driven search, branded searches, and strong local SEO strategies to elevate your brand and increase your visibility. Whether you’re just starting out or looking to optimize your existing profile, this episode provides the roadmap for building a digital presence that stands the test of time.
In this Local Search episode, we go over:
- How Google Business Profile can impact local search visibility
- The importance of optimizing your GBP with accurate and up-to-date information
- Leveraging AI and branded searches to improve your local SEO rankings
- Avoiding common pitfalls, like neglecting reviews and missing profile updates
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Show Notes
Connect with Brantley Smith on LinkedIn.
Connect with Eric Ritter on LinkedIn.
Learn more about Eric’s company, Digital Neighbor, a leading SEO and digital marketing agency.