I run a consulting practice that helps companies find and build their digital marketing capabilities

I’ve been working in digital marketing for over 10 years which includes time an independent consultant – primarily with local businesses and multi-location brands – advising on SEO, digital branding, audience development and growth.

My clients are like partners and I’m their digital marketing expert or department. I typically don’t get hired to make spreadsheets. But, I’ll make the spreadsheets anyway. I get hired because I truly care about my client’s business.

Some Past Projects

As a digital consultant the work I do is varies and I always tailor it to the client’s needs. Here are some past projects to help you get a feel for the kind of work I do:

I’ve worked with local businesses such as a roofer and attorney on audience development, SEO and content distribution.

I’ve worked with multi-location brands such as STIHL, Club Car and Fitlife Foods as an advisor and strategist – whether as the local SEO consultant, Analytics  expert or helping to integrate digital into the marketing mix.

Because of my deep knowledge of SEO, Local SEO and business strategy I’ve also worked with marketing agencies such as EraserFarm and Company Man Studios as a digital strategy consultant and business advisor helping to build processes to drive growth.

There are typically three ways to engage with me:

Strategy Workshops

Face to face workshops – where I bring research to the table and challenge assumptions. These sessions can be incredibly valuable, not only as a way of moving forward but also as a way of aligning and identifying future work projects.

Marketing Strategy Projects

The next step is usually getting as close to your team as possible – to understand the dynamics and to understand the business. Most work is done project-based where I define specific needs or problems and address them with speed. This work often revolves around the core principle of helping clients define and build new marketing capabilities – whether in content marketing, SEO, audience development or helping to lead brand positioning and market research.

Ongoing Digital Marketing

Finding digital marketing talent is hard and I have a lot of experience working closely with businesses and brands as their digital marketing department – from strategy to tactical execution. Think of me as something like a consultant who likes to get his hands dirty and take care of business.

Let’s Connect: [email protected] / (813) 419-7266

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Expertise

// Account Management.

digital strategist

  • pushing jobs through an agency.
  • creative supervision.
  • creative briefs.
  • day-to-day client interaction.
  • client and internal presentations.
  • client and internal reporting.

// Digital Strategy.

  • discovery of search engine trends.
  • website usability studies.
  • online focus groups.
  • digital tone guide creation.
  • review of competitive landscape.
  • website assessment (usability and seo).
  • wireframe creation.
  • seo strategy development.
  • social media strategy development.

// Social Media Marketing (SMM).

  • blog setup, scheduling, optimization and promotion of posts.
  • blogger outreach campaigns.
  • social media profile and account setup.
  • maintenance of social media presence for brands and individuals.
  • social media contests.
  • social media article promotion.
  • social media optimization.
  • brand/reputation monitoring and management.
  • facebook advertising.
  • proficient in facebook, twitter, linkedin, stumbleupon, digg, and learning google+.

// Search Engine Optimization (SEO).

  • keyword & competition research.
  • website optimization – creating and setting up xml sitemaps, robots.txt pages, custom 404 pages and all meta tags.
  • internal linking optimization.
  • keyword and conversion optimized content creation.
  • online press release creation, optimization and syndication.
  • usability optimization.
  • conversion optimization through a/b testing.
  • landing page creation.
  • link building.
  • local search and search engine map optimization.
  • video optimization.
  • analytics review, reporting, and recommendations.

// Paid Advertising / Search Engine Marketing (SEM).

  • google certified advertising professional.
  • google certified business trainer.
  • search engine pay-per-click (ppc) setup and management.
  • setup and management of remarketing ads.
  • display advertising.

// Email Marketing.

  • email template creation.
  • content creation.
  • campaign management.
  • list segmentation.
  • statistical analysis and reporting.

// Presentations.

  • client presentations on analytic and key insights.
  • social media for business (business woman’s professional association).
  • social media for churches (in partnership with konica minolta).
  • google adwords 101 & 201 (google certified business trainer).
  • on all things digital for the usf zap program digital media course.
  • webinar creation, development, and holding them.