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Invite The Search Engine Sommelier To Your Stage

So I Can Share Top Shelf SEO Solutions
with Your Audience

SEO Is Not Important!

It Is Essential. But Not Why You Think…

The moment the Internet brought the world together, it simultaneously pushed us further apart with too much choice, too many options, and far too many voices.

You’ve experienced this firsthand. Well, guess what… so have your audience!

Whether they know it or not, their websites cost them money every single day due to a few devastating SEO mistakes (that are thankfully easy to fix, once you know how).

This is why SEO is so important. Not because with the right strategies you can rise to the top of Google and efficiently target your ideal customer. But because SEO makes you relevant and visible in a world that’s growing busier and more competitive each day.

Personally, I’m tired of seeing rotten businesses that know how to temporarily “hack” Google’s algorithm push legit, top-shelf businesses further down the rankings. This is why I passionately appear on stage to share the most simple, effective, affordable, and rare vintage SEO strategies I’ve discovered after years of helping businesses of every size you can imagine rise to the top of Google and stay there with sustainable and practical solutions.

When I step on stage, my aim isn’t to turn your audience into SEO experts. This isn’t what they need. What they need is actionable advice… the sort that shows them what to do, how to do it, and when they should. After all, a Somelieur doesn’t try to turn you into a wine connoisseur. Their job is to help you pair the perfect wine with the food, meal, and occasion.

This is what I do when I step onto your stage, pairing SEO guidance to fulfill your audience’s specific needs.

I do this with a few carefully chosen topics that deliver an immediate impact. But before I share these with you, explore what those who have already taken the step you’re about to are saying about me and my highly engaging keynotes…

Eric Ritter icon

What Organizers, Booking Agents, Conference Hosts & Mastermind Speakers Are Saying About Me & My Engaging Keynote Talks

Alexandra Martinez-Paige

“Eric is a trusting leader who believes in the capabilities of his employees. He guided me through projects with constructive feedback that didn't put me in a box, but helped me improve my own ideas. He is upbeat, eager to see goals come to fruition, and proud to recognize employee successes.”

Alexandra Martinez-Paige

Conducting Research as a USF Graduate Student | MAIP 2021 Alum
Daniel Grunbaum

“Eric is great to work with and your go to guy for SEO, paid media and digital marketing in general! I really enjoyed my time working at his agency Digital Neighbor, and it’s clear they know the best practices in their industry.“

Daniel Grunbaum

Digital Media and Advertising
Emily McPhail

“As a student in the Zimmerman Advertising Program at the University of South Florida, I had the opportunity to take his Digital Media course and credit it to the passion I have for digital advertising. Throughout the course, I gained a working knowledge of multiple digital marketing platforms. As a result, I am now confident exploring digital media strategies and tactics.”

Emily McPhail

Driver of Vision, Operations, and Goals
Erica Groce (Messina)

“Eric Ritter is truly a master of his craft. I took his Digital Media class at USF and can honestly say that I implement the skills that he taught me on a daily basis in my professional life. I loved how his class was both practical yet entertaining!”

Erica Groce (Messina)

Sr Commercial Marketing Manager at T-Mobile
Chyenne Lettsome, MS

“As an intern for Eric’s agency, I witnessed some of the many skills that make him a great leader and SEO expert. Eric embodies everything it means to be cutting-edge as he encourages fresh and innovative ideas from his team and looks for ways to improve. I highly recommend working with him to get the best out of your SEO strategy.”

Chyenne Lettsome, MS

Local Search Coordinator at Rio SEO
Ian Stallings

“I really don't know anyone better than Eric at digital marketing. He's been in the space for decades, knows the subject inside and out, and is comfortable teaching it to others. He will go out of his way to help you understand every facet of the space and show you how it provides value. Highly recommended.”

Ian Stallings

Co-Founder @ Dovekie Digital
Cameron Ellinwood

“Eric is an extremely knowledgeable digital marketing specialist. He displays great attention to detail. Any company is smart to have him managing their digital campaigns.”

Cameron Ellinwood

Marketing & Brand Management Professional
John Babb

“Eric managed iDimension services to PowerChord. His technical competency & ability to strategically prioritize our analytics & online advertising consulting made the work meaningful & rewarding to execute. We would welcome the opportunity to serve through Eric again.”

John Babb

CEO iDimension | Digital Marketing Analytics | Measuring what matters
Max Rosewater

“Eric is great to work with and your go to guy for SEO, paid media and digital marketing in general! I really enjoyed my time working at his agency Digital Neighbor, and it’s clear they know the best practices in their industry.“

Max Rosewater

Paid Social Buyer, Creative and Music Lover
Scott Goldberg

“Eric is an excellent professor, teaching practical and advanced marketing material that applies well beyond the classroom. It was certainly a pleasure learning from him.”

Scott Goldberg

Digital Strategist at Lauchlan
Sean Chapman

“I only had a limited about of knowledge about Digital Media first going into the class. Mr. Ritter did a great job of really explaining and teaching the material and the industry overall to better understand this ever changing medium. He provided us with insightful relevant information that has helped me throughout my professional experience within the advertising industry. “

Sean Chapman

Marketing Manager at Navico / Brunswick Corporation
Nicolle Soto

“Eric was my Digital Media professor at the University of South Florida. During my semester with him, I developed a passion for digital media. Eric made the topic incredibly fun and interesting by supplementing the course with relevant videos and articles, as well as priceless information about the digital media industry”

Nicolle Soto

Social Media Strategist at Soto Social Management
Ashley Damschen

“Eric was an excellent Professor. I took him for Digital Media at the University of South Florida in Spring 2013.

He is a fun, interesting, quirky person and he brought great energy and valuable information to the classroom. He always had great "protips" to give the class on anything you could imagine.”

Ashley Damschen

Sales and Marketing Representative at Ryan Homes
Josey Mota-Baez

“Eric Ritter is an excellent Professor. I enjoyed his Social Media class very much. He was informative, intuitive and creative in his lesson plans. He's a very relatable educator, knowledgeable, and humorous. One of the best classes I took at the University of South Florida.”

Josey Mota-Baez

Business Owner at Josey Baez Co. | Mindset & Lifestyle Coach + Florida Realtor
James Tortora

“I was fortunate to learn under Eric in his role as an adjunct professor while I attended USF and studied Advertising and Digital Media. Those who have had the opportunity to take Eric's class are prepared with the skills to deal with the real work that comes once you graduate. In our class, Eric taught us the ins and outs of what it takes to make it in such an ever changing industry and brought in actual clients/scenarios to class to expose us to new information and perspectives about the digital media world. Under his guidance throughout the semester, we worked on a digital media strategy for Lane Bryant's plus size campaign. To this day, I still hear about that Lane Bryant campaign, which is now iconic in the advertising/PR industries, and feel proud to have that knowledge gained from the real life experience learned under him. Eric would be a valuable asset to any team.”

James Tortora

Brand Supervisor at the community
Tony Zampello

“Eric is a very dedicated media guru who is always willing to go the extra mile. He is extremely knowledgeable and keeps apprised of all new media trends. He is a proactive manager and builds substantial relationships both internally with employees and externally with clients and business partners.”

Tony Zampello

Account Director at Goodway Group
Jaime Spector

“Eric was my professor for the 2012 Spring semester course of ADV4310 Digital Media at USF. I found his lessons in SEO and social media marketing to be highly engaging and relevant to the industry I was most interested in at the time. In fact, I went on to be hired at a digital marketing startup thanks to some of the lessons I learned in his class.”

Jaime Spector

Product Marketing Manager at ZeroFOX
Cody Burgess

“I had the opportunity to learn a great deal about digital marketing from Professor Eric Ritter while attending his Digital Media course at the University of South Florida. His classes were always engaging and rewarding. I'll never forget one of the assigned readings for the semester "Groundswell." In a world of hyper-evolving digital marketing techniques, Professor Ritter put emphasis on the ideas behind effective online communication with consumers. The greatest takeaway from his class is that I felt for the first time that I was living in an age where branding was no longer a one-way street of communication. Through technology consumers now have the power to be a part of that conversation, and businesses had better adapt to take advantage of this groundswell or drown. Hands down, Eric taught one of the best classes I attended as a student at USF. Good work Eric!”

Cody Burgess

Co Founder at DataMerch LLC
Samantha Basso, CSM, PMP

“Professor Ritter displayed extensive knowledge in digital media while taking a different, more fun, approach to teaching his students. I greatly appreciated his willingness to provide feedback and opportunities for improvement.”

Samantha Basso, CSM, PMP

Senior Project Manager, Technology and Operations at Nielsen
Joe V. Mack

“Anyone can stand at the edge and proclaim they can see into the horizon of digital media. But, it takes a certain depth of character to encourage the timid to gaze bravely into the haze.

Eric taught my colleagues and I the markers we could use to navigate the shifting digital land. Those tools we earned in his class are indispensable; many of which have prepared me to survive where I am today.

To anyone reading: however you can, sit and talk with Eric for as long as you can. What he has to offer is essential, both online and off.”

Joe V. Mack

Growth @ The Washington Post
Danielle (Rotolo) Caci

“Eric’s knowledge of digital strategy is top notch. He always had great suggestions and tips for social media posts and creative ideas to make our brand stand out in a digital world. ”

Danielle (Rotolo) Caci

Public Relations Manager at Johns Hopkins All Children’s Hospital
Mary Ellen Stefanick

“I worked with Eric in his role as the Interactive Services Manager. I was immediately impressed with the expanse of his knowledge in this role. He was truly well versed in all things digital. He was also a natural teacher when it came to disseminating his knowledge. I was witness to multiple presentations with various levels of audience. Eric could relate to them all. He explained in detail to those less familiar yet jumped right in when the more professional challenged. When considering establishing an organizational presence on social media outlets Eric is the ‘Mayor’ by far.”

Mary Ellen Stefanick

35 Years in Maternal/Child Health
Julianne Morris

“Eric has been a client of ours for the past couple years and I've had the pleasure of working with him across strategic planning and execution for digital media campaigns. It's not always easy to find a client that understands the digital process and is also open to exploring new avenues to meet the campaign objectives. Eric has the right expectations and articulates his needs very clearly, which is a rare find. Needless to say, I've always enjoyed working with him!”

Julianne Morris

Brand Partnerships
Stephanie Acevedo

“Eric Ritter was one of the most beneficial professors I had the pleasure to be taught by as an Advertising student at the University of South Florida. I was in his Digital Media class in the year of 2012. He was not only professional but he always made sure to encourage engagement with the latest trends in digital media & advertising. He had just the right amount of enthusiasm and he was very inspiring in being so involved in his students' success.

I would recommend Eric Ritter for a senior level, leadership or management role in Digital Media and many other closely related industries. The level of knowledge Eric had about digital media & advertising was above an entry-level position's needs. I am certain (if not already) Eric will achieve an executive level position in his career very soon.”

Stephanie Acevedo

Interior Designer at Casa Ria
Emmett Farris III

“Eric was my Digital Media professor at the University of South Florida while I was earning my Bachelor's degree in Mass Communications. He was definitely one of my favorite professors. From the very first lecture, you could feel his passion for digital media advertising. Instead of going directly home on Wednesday evenings after a long day at the office, he chose to spend over three hours guiding students through this new generation of advertising. Being an adjunct professor, he could easily combine the ever-evolving world of digital media through a classroom lecture because of his current career experiences. It always tied together with his practical application. However, what made him a great teacher was how much he cared about getting to know all of us. So much so, that at the end of the semester, he actually wrote each of us a thank you note with personally relevant advice. It's something I've kept and greatly appreciate. Eric, without a doubt, has my full recommendation.”

Emmett Farris III

Product Owner - Sales Process Salesforce.com at McKesson
Taylor Katcher

“Eric was my Digital Media Professor at USF. Although I thought I knew a lot about digital media I was sorely mistaken. Eric taught us about more than just social media and SEM. We learned basic web design, website trafficking, Google Analytics, and more about SEO than I thought existed. He also invited wonderful guest speakers from local firms and big name NYC firms to speak to us. Throughout the semester he became a mentor to me, and someone I could ask about job opportunities and digital media in and outside of school. I highly recommend Eric as a Digital Media Professor for any University.”

Taylor Katcher

Associate Global Media Manager at Wizards of the Coast
Mark Petit

“Eric was widely regarded as a marketing savvy strategist at PowerChord and was instrumental in defining several key digital marketing initiatives for our clients. A cerebral guy with a great sense of humor. Just plain fun to work with.”

Mark Petit

Senior Software Architect at Commonwealth of Massachusetts - Author: Nothing Really Matters, Except Everything
Kris Solberg

“Eric's knowledge in all things digital is truly impressive! When I was a student aspiring to work in social media, Eric provided a great foundational knowledge that included social, SEO, UX, digital theory, and more. It helped me understand and respect how all of these elements can work together and independently.”

Kris Solberg

Marketing and advertising team leader
Jacob Rausch

“Eric is a personable, yet effective teacher and his knowledge of digital media is evident in both his lectures as well as his assignments. Mr. Ritter is particularly knowledgeable in the rapidly evolving realm of social medias and techniques of search engine optimization. His slideshow presentations and other course materials contain succinct descriptions of concepts and links directly to active digital advertising resources. I am glad I enrolled in his digital media course.”

Jacob Rausch

Marketing Digital Photography Internship at Tampa’s Lowry Park Zoo
Nikkia Shakur

“Eric was my manager during my time at Powerchord Systems. The main reason why I appreciated working for Eric was his ability to appreciate thinking outside of the box. Ideas was never turned down and Eric helped properly develop a way to test and then implement all ideas. Though he was new to management when I worked with him, he created a work environment that had open communication and amazing team work. Eric would be an excellent addition to any team and I hope we can for each other again in the future.”

Nikkia Shakur

Digital Paid Media & Social Media Specialist
Lauren Chandler

“Professor Ritter’s class was one of my favorite advertising courses at USF. He is an expert when it comes to digital media and advertising. He completely expanded my knowledge in the digital world not only by educating, but also by introducing us to motivational professionals in the industry. I would recommend anyone in marketing or advertising at USF to take his class. It’s more than just a media course but an insightful experience.”

Lauren Chandler

Cloud Service Management - @ServiceNow
Zoey Seroky, MPS

“Eric is a great mentor, leader and inspiration. Throughout my term as a digital strategist intern, Eric introduced me to new things and guided me in the direction of where I have found my career wishes to be.

Having cutting edge industry knowledge is only useful if utilized and relayed successfully to both clients and team members and Eric does just that with his knowledge of digital marketing. Eric is a professional worker and an idea leader in the industry. He is a great mentor and his passion for innovative ideas and strategic marketing campaigns are an inspiration.”

Zoey Seroky, MPS

Director of Marketing, North America & Corporate Brand at EasyVista
Carmen B. Uzochukwu

“Very few professors come along that truly embody the spirit of their craft. Unapologetically, if I might add. Professor Ritter was one of the pivotal forces within the ZAP program who pushed his students, as well as introduced them to a variety of career options. As a professor of Digital Media, Ritter charged us to think outside the box and opened the door to the oft-misrepresented fields of Social Media, Email Marketing, Search Engine Optimization and Mobile Marketing, just to name a few. Furthermore, as an adjunct professor he provided us with a modern, present and progressive approach to Digital Media through his continued personal growth outside the confines of university life.

Now that all the fluffy stuff is out the way; let me simply state: Eric Ritter is an amazing professor.”

Carmen B. Uzochukwu

Associate Manager Digital Marketing at Neenah
Robert Fitzgerald

“Eric Ritter was an amazing professor at USF. At times it was hard to figure out the direction he was turning us to, but the end result was always the same.

The work and challenges he put us through were better than you could find in any classroom. Eric made his class as close to the real world as possible, and taught us a lot of tricks of the trade, rather than Text book strategy, which was likely to be outdated and not useful.

Eric also utilized several guest speakers to provide another form of information you do not typically receive int he classroom: perspective. These guest speakers along with Eric's lectures taught me how to think sharper, rather than memorize terms or fit a template.

I am currently at an internship at FCB Health right now, and only one class has truly prepared me for this "real world", and that has been Eric's. The perspective, way to think, and the real world challenges he provided for me had me prepared for the challenges I currently face.

I may have complained, moaned, and griped about the vague assignments during the course, but everyone I completed honestly taught me more than any class could.

I would highly recommend Eric for any upper level advertising class, especially strategy. The way he teaches real world perspective is truly professional, and will prepare future alumni for a career in advertising.“

Robert Fitzgerald

Marketer Focused on Data Analysis, Strategic Solutions, and Branding
Dana Hewling

“Mr. Ritter knows his stuff! He is the one who introduced me to media beyond just Facebook--MySpace was already dead--and I owe any knowledge I have of media to him. As a Freelance Designer and Branding Specialist, operating in a digital world it is pertinent to make proper media recommendations to my clients as well as for my own business to ensure proper target reach and engagement, and if it weren't for his classes I doubt I'd know where to start. Thank you greatly for sharing your knowledge.”

Dana Hewling

Owner and Creative Director at b.iD LLC | Branding Specialist

My Top Shelf Seo Topics Include…

What’s Now + Next in Digital Marketing
Overview of the most popular channels and platforms, including a precursor for what’s coming soon
The History & Future of Search
Deep dive into the origins of search engines and how optimization is changing along the way
Finding a Better Way to Work
Explore business tips and tools from Eric that foster positive, productive workplaces

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Media & Speaker Bio

About Eric Ritter

Media & Speaker Bio

About Eric Ritter

When it comes to pairing companies and individuals with the proper SEO strategies, Eric Ritter is an aficionado. He teaches Digital Media at the University of South Florida after developing the course from scratch in 2010. Eric launched a creative agency, Digital Neighbor, in 2016 to provide top-shelf digital marketing for neighbors of all sizes. He oversees a team of 13 & counting.

Eric graduated from the University of Florida with a M.A. in Advertising and a B.S. in Communications from the Florida Institute of Technology. He lives in sunny St. Pete, Florida, where he enjoys being outdoors with his son and active in his growing community. He employs his business acumen for a handful of non-profit organizations, such as serving as the Manager of Social Media, Web Analytics, and Search at John Hopkins Medicine.

Eric has dubbed himself the SEO Sommelier as a creative way to make trying search engine marketing more digestible. He is passionate about teaching sustainable SEO strategies that are a win-win for you and the searcher.

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