Did you know that only 61% of companies feel that their digital marketing strategies are effective?

Digital marketing has become the new norm and if you’re not confident in your digital marketing strategy, then you may want to start figuring out ways to make it even more effective. 

With technology constantly changing and evolving so does the way that companies need to market which is why thinking outside of the box is so important. Adapting your strategy to fit current trends is extremely important when it comes to digital marketing. 

Keep reading for our guide to seven successful digital marketing strategies you should consider for your business. 

1. Give Your Brand Personality

In 2020, your company’s digital marketing strategy should already include some type of social media marketing but does your brand have a personality? Giving your brand a personality on social media is a big thing that you should add to your marketing strategy if you’re trying to revamp and get more creative. 

Having a social media presence and posting content is great for getting followers and advertising your products or services. When your brand has a personality and interacts with clients, that is when you go a step further. 

It’s a great way to help push sales and retain customers who will stay loyal to you. Being authentic and personal will help to humanize your brand and give it some personality that can really shine through on social media. 

2. Instagram Stories

Another huge part of social media marketing that is completely taking over is the Instagram Stories feature. One reason why this feature continues to dominate is because it is the first thing that users see when they open the Instagram app on their smartphones, so it is easily accessible. 

Besides that, Instagram Stories tend to be much more casual so your customers feel as if they can relate and connect with you on a more personal level. This is why you should make sure that Instagram is a big part of your digital marketing strategy.

There are tons of different ways you can engage and interact with your followers using the stories feature as well. For example, you can ask a question to get feedback or even post a ‘this or that’ poll on your Instagram Story. 

For business accounts, Instagram also has a ‘swipe up’ feature which means you can post a link to your products or services and users don’t even need to leave the app to make purchases or view your other content. This is an awesome way to promote anything outside of Instagram but this feature is only available for business accounts on Instagram. 

3. Social Media Influencers

Another great way to promote your brand is to let the pros do it. Social media influencers are a great way to get the word out there about your products to your target audience. 

When it comes to finding the right social media influencers for your brand it will take a little bit of time. You’re going to want to do a bit of research into each social media influencer to make sure that they align with your brand and its values.

Not doing research on a social media influencer before partnering with them could be detrimental to your brand. 

There are a few ways that you can partner with influencers who will promote your products. Sometimes you can send a few products to a social media influencer, and they will make a post about the products for free. 

On the other hand, you may need to pay them for a post or for them to talk about your products or services but in this case, you would get to approve what the post first. Social media influencers can greatly improve the way you market in 2020. 

4. Try Out Podcasting

Podcasting has started to become more and more popular in 2020 and is a great way to market your brand. There are two ways that you can include podcasting in your digital marketing strategy. The first is either by creating your own podcast or starring on other people’s podcasts. 

Obviously, when it comes to creating your own podcast this will be much more work. You will have to be able to record regular episodes meaning you will constantly be needing to come up with new and fresh content. It can also be quite difficult to build up an audience that listens to your podcasts routinely. 

The benefits of having your own podcast make it completely worth it! You will always have an outlet to promote your products as well as a way to express your opinions. 

The easier route would be to network with other podcasts and get a guest spot being interviewed on a popular podcast. Of course, this would be a one-time thing but it would also be a great way to get your company out there to a whole new audience. 

5. Vlogging

Whether you love it or hate it, vlogging isn’t going away anytime soon and is becoming even more popular to help companies advertise. One reason why vlogs are so popular is because more people feel like they can relate and connect with them. 

People like to shop with brands and companies that they can connect with on a personal level. You’ll find that more people will buy from companies who are down to earth and interact with them on social media than ones that do now. 

This is why vlogging has become such a great success! When you vlog you can speak directly to your viewer about behind the scenes events, products or services, or even just let them know about your day.  

Digital Marketing Strategies in 2020

When it comes to finding the best digital marketing strategies for your company you may have to do a bit of trial and error. Finding the most effective strategies depends on what your target audience will respond to positively. 

Overall, when it comes to your digital marketing strategy you need to make sure to stay on top of the changing trends. 

If you’re looking for even more ways to enhance your digital marketing strategy, then get in contact with me! I can help create a digital marketing strategy tailored to fit your needs.