Most marketers operate under the impression that the Google algorithm measures everything from website loading speeds, visitors to the site, and the content they post. However, Domain Authority (DA) is different. Google doesn’t measure the domain authority of a website, but MOZ does.
While the algorithm doesn’t measure the DA score of a site, it’s one of the most important factors when it comes to your website’s ranking.
So how can you increase domain authority on your website? Check out the below tips for guidance:
1. Create a Good Domain Name
Did you know that the higher your domain authority, the higher the chances of ranking high on search engine result pages? The first step to boosting your domain authority is creating a good domain name. This means having a name that’s relevant to your business, making it easy for target customers to remember.
Ensure the name you choose doesn’t confuse your customers. It should also be unique and easy to memorize and recall. Use the below tips to choose the best domain name for your website:
- Avoid double letters or misspelled words
- Leave room for expansion
- It’s advisable to stick with .com
- Act quickly before another website snatches your preferred domain name
- Use industry keywords when searching for a domain name
- Keep it unique and avoid hyphens
Selecting the right domain name for your website is crucial for your success. Choosing the wrong domain name means losing out on a significant part of the market. Changing your domain name later without hurting your business, brand, and overall search engine ranking will also be challenging.
2. Use Valuable Links in Your Content
Content is the key to excellent search engine optimization (SEO) marketing. Your website should be rich with high-quality, informative, and entertaining content. You should also include valuable links in the content.
Most search engine algorithms use the links to prove a website’s authority and authenticity. Creating high-quality content with relevant links for your website is the only way to get a high Google ranking.
Check all your content links and their background. This will help you remove competitors, unwanted and irrelevant links from your website.
Irrelevant links don’t add value to your site; instead, they minimize your site’s authority. You should also remove any links associated with spam websites.
3. Launch a Mobile-Friendly Site
Did you know that over 68.1% of all internet users browse the internet on their mobile devices? With so many mobile users online, creating a mobile-friendly website is advisable. This will increase your site’s authority, improving your DA as well.
If your website isn’t compatible with mobile devices, its authority will be affected, and it may rank lower than it should. Creating a mobile-friendly website is also a great way to reach customers who only use their mobile phones to search the internet, such as millennials.
4. Improve Your Site’s Loading Speed
One of the biggest reasons the Google algorithm ranks sites poorly is slow loading speeds. A faster loading website is more advantageous than a slow loading one. Hence, improving your site’s loading speed will enhance the user experience and boost your ranking.
Additionally, the faster the loading speeds, the better your domain authority. This also results in increased sales, leads, and organic traffic. According to a study, over 40% of shoppers only wait for 3 seconds for a website to load before abandoning it to another site.
The best way to improve your loading speeds is to remove unnecessary plugins, optimize the size of your files and images, or upgrade to a more powerful server.
5. Improve Your Social Media Influence
While Google has repeatedly stated that social signals are not a part of their algorithm’s ranking, there is a direct relationship between social signals and sites that rank high on search engine result pages. Popular websites on Google often have more shares, likes, and retweets.
If you’re looking to increase your domain authority, work on your social media influence. Below are some tips to guide you:
- Try expanding your social media following by posting relevant content regularly
- Always have an active social media presence on your favorite platforms
- Confirm that the content you share is free of grammatical errors and spelling mistakes
- Create social media buttons on your website to make it easy for your target audience to share the content
Increasing your social media presence is the best way to improve your domain authority. It’s also a great way to reach a wider audience and increase leads.
6. Share High-Quality Blog Posts
Do you have a blog page on your website? If you don’t, it’s time to create one. On the blog page, ensure you post frequent content for your readers.
Blogging should be a significant aspect of any content marketing strategy. When writing blogs, ensure they are relevant to the reader.
You can share a high-quality blog post about the benefits of your products, how to use your products, or even some fun facts about the manufacturing process of your products. Another great way to increase your domain authority is by including high-quality clear pictures on your blog page.
7. Consider Guest Posting
Did you know that referral traffic is a great way to increase your site’s visitors while enhancing its domain authority? Guest posting is a great way to capture the interest of new people.
This means posting content on a high-authority website and linking it to your site. It’s also a great way to improve your site’s reputation and domain authority.
Are You Ready to Increase Domain Authority of Your Site?
The highest-ranked websites by the Google algorithm offer their visitors a good user experience. And by increasing your site’s domain authority, you will be providing your audience with a great user experience. The best way to increase domain authority is to use the above tips.
Do you need digital marketing consulting to improve your site’s domain authority? Contact our team of professionals today for assistance.
