It’s impossible to deny that the climate for every kind of business is changing. If you have a digital consultant, how do you get them to assist with inbound marketing?
Truthfully, inbound marketing is a good part of your consultant’s job. Inbound marketing is all about generating leads internally: you focus on creating good content through whatever means you like, and you build a customer base that continues to grow.
Your audience, therefore, become your clients, as they’re more likely to buy from somebody that they trust.
It’s entirely possible to accomplish this without a major budget and a big team.
Curious how to make inbound marketing work with a digital consultant? We’ve got the answers!
Outbound strategies losing momentum
When you think of marketing, you’re probably thinking what we call “outbound strategies.” Things like fliers, cold emails, cold calls, etc. all fall under that category.
These are classic for a reason: they work. Or, at least, they used to. In today’s business climate, consumers are bombarded with outbound marketing strategies at every possible level – and consumers are catching on.
Customers aren’t interested in being pitched and sold to, so outbound strategies are using the dominance and power they once had in the marketing world.
That doesn’t mean that all is lost! Your digital consultant can help build hype and momentum through inbound marketing!
Whereas with outbound marketing, every day is a reset, inbound marketing is a little bit more of a snowball effect. Your digital consultant can help you find leads that are drawn over a period of time.
This lets the two of you focus on your steady stream of content and getting recognized rather than meeting a quota.
Similarly, inbound content doesn’t disappear at the end of the day. Every bit of content you create adds on more to the content you created before.
The inbound strategies your digital consultant creates will all tie into one another. This means that (hopefully!) you’ll be creating leads for a while. Even if your early content doesn’t seem to drive the traffic you want, it’s still definitely useful.
Things will all come together down the road, especially if your digital consultant is worth their salt!
Inbound techniques allow your business and marketing to grow along with the technique, which creates a more organic feel. Your digital consultant may be able to pull that off seamlessly.
One of the reasons outbound marketing is losing steam is that customers have a plethora of information at their fingertips. They don’t need convincing to buy a certain product or go to a certain company when they can just look up whatever company is closest.
Beyond that, most companies have instituted a review system, and any company can be reviewed on sites like Yelp – or even Google itself.
Gone are the days when companies can let their sales color their customers’ impressions regarding their business and product. Anybody can access that information for free.
Rather than pitching your customers a product, inbound marketing with your digital consultant lets them build a relationship with you and find out about your product that way.
By putting out information and giving your customers info to read, you’re contributing to their opinion and making yourself an expert in any given category.
If your digital consultant can come up with an educational, accurate voice for your brand, the two of you can work together to develop some great content.
When your audience notices your content and finds it useful, professional, and accurate, they’ll start to return to you. They’ll take your word.
They’ll trust you.
Trust is essential for generating leads and sales in today’s business climate, and your digital consultant needs to be a pro at it. You need to develop a rapport and relationship with your clients to ensure your business’ success.
Let’s be honest: outbound marketing is tedious and time-consuming. It takes forever. There’s even the chance that you’d have to hire another person just to specialize in your outbound marketing.
Inbound marketing is much more efficient, and it can be mastered by your consultant. Don’t waste time with outdated tactics when you can be learning the inbound ropes.
Let your consultant help you with the best ways to connect with customers while you can focus on the important aspects of managing and running your business.
While outbound marketing comes with a sense of urgency and an expiration date (hence the emails, and the follow-ups, and stories pressing potential customers to act now), inbound marketing builds slowly.
It also has the added benefit of letting leads come to you, rather than you scoping them out.
If you want to save time to focus on important aspects of your business, inbound marketing may be the way to go.
Depending on how good your digital consultant is and how much your inbound tactics speak to your audience, you stand to gain several times more customers.
Effective tactics will continue to bring in leads after they’ve been executed, and you can only benefit by continuing to build trust with your customer base.
This is the dream of every company: effective marketing that doesn’t break the budget!
Inbound marketing takes a fraction of the effort that other tactics do, and it can be accomplished solely by your digital assistant. If you think you need a team to perform effective inbound marketing (like you do for outbound), you’re solely mistaken.
Let your business save money and put that toward more worthwhile ventures while you build trust and a customer base with this modern and unique way.
Why should you get inbound marketing with a digital consultant?
Inbound marketing is undeniably gaining momentum in today’s business climate. Regardless of if your business is new or old, you need to be taking advantage of it.
Luckily, digital consultants can help with most – if not all – aspects of inbound marketing. This relieves you of the need for a large marketing budget and team, meaning you can focus on your business’ priorities and products.