Are you looking to take your business to the next level? Times have changed.
The internet is now the leading way to recruit new customers and solidify relationships with past clients. If you aren’t sure about your online appearance, chances are you’ve already fallen behind.
Digital media consultants are on the front lines of this new frontier. These marketing experts help to ensure that budding companies have all they need to capture consumer attention.
If you’ve never worked with a digital marketing consultant before, read on. We’re here to cover a few of the many topics that they can help you improve.
What’s Up With Your Website?
One of the first mistakes your business may have made? A poorly designed website. Think of your website as your online store.
Are the shelves messy? Is your location poorly stocked? Is it visually stimulating?
While having a website with limited functionality can be permissible, it’s only true for a handful of businesses that aren’t selling products online. If your business is a talent agency, for example, you may choose not to include a client list online.
In this case, some simple features like an “About Us” section and a contact form may be all you need. For e-commerce websites, however, you’ll want to include more.
Potential customers are savvier than ever and often do their research before making a purchase. Does your website include product and return information? Do you have reviews listed?
If you primarily sell on large e-commerce platforms like Amazon, you may choose not to offer your product for sale on your website. Instead, you should be sure to include active hyperlinks to where the product can be found.
Is Your Website Optimized for Mobile Devices?
Another common mistake is having a website that isn’t optimized for mobile use. Because so many potential customers will use their mobile devices to do product research, you’ll want to make sure that your website looks good on a smartphone or tablet.
Try opening your website on your mobile device to preview the site. Does it have limited functionality? Does the formatting look strange? You could be losing customers because of it.
Social Media Matters
Social media isn’t just about scrolling pictures of your ex. Social media is a cash cow for the businesses smart enough to use it to their advantage.
Businesses smart enough to get in early have used social media and influencer branding to take their online presence to new heights. Here’s a case study of a brand making money moves: Can you name the brand that turned a handful of small shopping mall locations into one of the most recognizable brands online?
Here’s a hint. Through a strong social media strategy, this brand partnered with a wide array of influencers to bring their social media following to an audience of over 16 million.
Today, this brand dresses top female talent like Cardi B and Kylie Jenner. Proof in point that influence matters.
Getting Started with Social Media
Your online presence should say something about your company. Creating an online presence means creating an image that falls in line with your brand. It should express the mood of your company and your company values.
If you’re selling high-end furniture, you won’t want to include poorly shot photos on your Instagram feed. In this case, you’ll want well lit, professionally shot photos that cater to your clientele. In this case, you may want to focus on spending your social media budget on a professional photographer.
Working with influencers can present additional challenges if your product is too large to send through the mail. In this case, you may want to search for influencers who regularly post from locations near you.
Additionally, you’ll want to ensure that the influencers you work with have an authentic following. Before agreeing to any paid partnership, you should ask to see the analytics for the account you’ll like to partner with.
This information will give you additional insight into the influencer’s audience. This information should include top cities, gender, and age group statistics.
Don’t Throw Away Money
High-value items can often garner in-kind partnerships. So before you make an offer, consider the value of the item you’d be offering. While macro-influences will most likely require money and product in exchange for a post, micro-influencers may be willing to work with you for in exchange for the product.
Don’t just throw money at influencers or advertisements. Digital consultants can help you determine which campaigns will work for you before you throw down your hard-won ad dollars. By recruiting a marketing specialist, you can save yourself money in the long run by ensuring that your ads pull their weight.
Bottom line? These experts will help to ensure that the audience viewing your advertisements is the demographic you want to reach. If you’re selling car-seats for infants, it won’t matter if a million people see your advertisement if they don’t have children or live outside of your shipping range.
Why Hire Digital Media Consultants for Your Business?
In the internet age, there is more white noise than ever. Oversaturation can place your business at risk of becoming just another online brand.
By working with skilled digital media consultants, you can assess the shortcomings you may not have otherwise detected and help your business rise to the top.
Working with a digital marketing consultant may not come cheap, but chances are your best competition already has media consultants working on their side. If you believe in your business, you owe it to your future to carve out your slice of online traffic.
Want to learn more? Contact us today. We can offer helpful information to make your business stand out in the digital age.