Over 50% of marketers spend at least half of their budget on lead generation. Unfortunately, about 73% of leads aren’t sales-ready when they first interact with your brand. Another 79% never convert into sales. About 61% of marketers say lead generation is their top challenge, too. Following the latest digital marketing trends could help you stand out from competing businesses.
You might have an easier time generating leads as a result. Then, you can boost sales, improve your ROI, and grow your business.
Here are seven essential digital marketing tips for success in 2021. With these tips, you can improve your online marketing strategy. You can stand out from the competition to generate more leads.
Give your business the boost it needs with these seven amazing trends today!
1. Live Streams
The use of virtual events increased by 1,000% since the pandemic hit. If you want to keep up with the latest digital marketing trends, start going live. Live streams can help you interact with consumers without hosting large, in-person events.
You can maintain social distancing guidelines without neglecting your customers.
As you consider these digital marketing tips, consider how COVID-19 has affected consumer behavior. Adjust your digital marketing strategy accordingly. Otherwise, you could miss opportunities to connect with your target audience.
Try to host more live events this year. For example, you can create live videos on Facebook and Instagram. Use live streams to answer consumer questions and connect with your target audience.
Answering the questions your customers are asking can help them grow more comfortable with your brand. As they grow more comfortable, they might decide to try your product or service. Then, you can generate leads and sales.
You can also use live streams for webinars, workshops, and conferences.
If you’re planning on going live this year, make sure to market your event ahead of time. For example, let’s say you want to host a virtual conference. Create a dedicated landing page on your website to gather sign-ups.
You can use the emails you gather to keep consumers up-to-date about your business with an email marketing campaign.
As you follow these digital marketing trends, it’s also important to look for ways to improve the user experience (UX). A better customer experience can improve customer satisfaction. You could encourage brand trust and loyalty to grow as a result.
Building brand trust and loyalty could help you retain customers.
Take a look at your website. How can you improve the customer’s online experience? Start by adding a helpful chatbot to your site.
A chatbot can answer basic customer questions, even when your store is closed. Consumers won’t have to wait until your doors open to get help.
If they have to wait too long, they might get frustrated. They might decide to take their business elsewhere. You could lose a lead or sale as a result.
In fact, 88% of online shoppers won’t return to a site after a bad experience.
Improving the UX on your website could help improve your search engine optimization (SEO) strategy. You can increase your clickthrough rate and dwell times. Your SEO rankings could rise, helping you reach more customers.
You can also use your chatbot data to inform your SEO strategy. Determine what questions your customers are asking. Then, create content that answers their frequently asked questions.
3. High-Quality Content
As you use these digital marketing tips, make sure to consider your content marketing strategy, too. A strong content marketing strategy can help you generate more leads. It’s important to make sure your content is helpful and informative.
Create high-quality content that will help engage, interest, and inform your readers.
Experiment with different forms of content, including blog posts, polls, quizzes, and infographics. Here are a few content marketing trends to keep in mind.
As part of your SEO strategy, consider EAT. EAT stands for expertise, authority, and trustworthiness. Including EAT in your content could help build brand trust.
You can build EAT by demonstrating your experience and expertise within your content. Consider adding author bios to your posts, too.
VR and AR
Virtual reality (VR) and augmented reality (AR) can encourage consumers to interact with your brand more often. Companies like Ikea and Target already use these trends to show consumers how furniture will appear in their homes. Real estate agencies are using them to create virtual tours of their properties, too.
Video content is an effective way to engage your target audience.
Convert previous blog posts into short videos. Try different forms of video content, including testimonials, company culture, how-tos, and vlogs.
Encourage consumers to engage with your brand by creating interactive content. For example, you can create polls and quizzes. Try interactive infographics and calculators, too.
Interactive content can boost your clickthrough rate and dwell times.
About 73% of people expect companies to understand their needs. Try personalizing your content with your target audience in mind.
About 80% of customers are more likely to make a purchase when brands personalize. Personalization can deliver eight times the ROI on your budget, too.
5. Shoppable Social Posts
You can create shoppable social media posts on Instagram to improve your online marketing strategy. Consumers can explore your products straight from a social media post. These posts will blend in with organic content, which could boost interactions.
6. Voice Search and Featured Snippets
Don’t forget to keep up with SEO digital marketing trends, too.
For example, voice search is becoming more popular. Appealing to voice searches could help you rank for featured snippets. Featured snippets appear at the top of search pages.
You could boost your rankings and generate more website traffic as a result.
Consumers want to see themselves within your online marketing content. Focus on diversity and inclusivity this year. Otherwise, you might neglect a large portion of your target audience.
They might decide to take their business elsewhere as a result.
Get Ahead: 7 Amazing Digital Marketing Trends for Success in 2021
Keep these seven digital marketing trends in mind when building your online marketing strategy. With these digital marketing tips, you can stand out from the competition. Then, you can generate more leads and sales for success in 2021.
Need help from an experienced digital marketing company? We can give your online marketing strategy a boost.
Contact us today to get started.