Did you know that 72% of Americans use some type of social media? That is up from just 5% in 2005.
Given those numbers, it’s no wonder that so many businesses have a dedicated social media marketing strategy. If you’re selling a product or a service, chances are your audience is spending some time on social media.
Marketing on social media can be an incredibly powerful tool, but it’s essential to have a plan in order for it to be effective.
Are you wondering how to build a social media marketing strategy that actually works? Let’s take a look at seven tips to help you off on the right foot.
1. Define Your Audience
If you haven’t sat down and identified your buyer personas yet, this is your highest priority. Before you do anything else, you need to determine who your target audience is. This means defining the age, occupation, gender, hobbies, income, interests, and more of the audience you are trying to reach.
You will want to understand your target audience inside and out. This, of course, includes understanding which social media sites they use and how they use them. Without this information, your marketing on social media will fail to be as successful as it could be.
2. Start Producing Consistent Content
An essential part of the best social media marketing strategy is fresh content. This means that you need to commit to creating high-quality content on a regular, consistent basis. You can come up with topics by writing down some of the most common questions you receive and addressing at least one of these in a blog post every week.
The world of digital marketing is a constantly evolving sphere. You can take a look at seven of the top trends in digital marketing for 2021 here.
3. Create Educational Content
One of the ways that you can build up your reputation as an authority in your niche is to create educational content. This means making infographics, checklists, ebooks, and videos that address the problems your buyers have. When you create content that is legitimately helpful, you’ll find that people naturally share it with others.
4. Focus Your Energy on a Handful of Channels
Rather than trying to have a presence on every single social media channel, determine where your target audience spends most of their time and focus your efforts and energy there. It can be overwhelming to try and build a presence on every single channel at once, as they all have different rules and the etiquette and style vary.
There is a lot of data available to help you understand which channels are right for you. Once you have your target audience defined, work to determine which channels will be the best avenues through which to reach them. For example, a product that is geared towards teenagers and young adults might be best advertised on TikTok or Instagram, while a product that solves a problem for Baby Boomers might be best advertised on Facebook.
5. Set Goals and Stick to Them
If you are serious about seeing results for your business from your marketing on social media, you will want to establish a consistent engagement and posting schedule. While it isn’t exactly a science to have a successful social media marketing strategy, you will definitely benefit from setting goals and sticking with the schedule you create yourself.
6. Use the Available Tools to Measure Your Success
One of the great things about marketing on social media is that there are a lot of different ways to track your success and your weak points. You can begin by taking a look at the traffic that is being driven from social media accounts to your blog or website.
Keep an eye on your posts and get a sense of what people seem to be more responsive to. It’s possible that certain keywords or particular topics are creating more interest than some of your other posts.
After a while, you will begin to get a sense of your average post-performance and traffic. You can then use this information to set goals for key metrics to help build progress over time.
7. Adjust Your Tactics
It’s important to understand that social media marketing for business is a long game. You aren’t going to build up thousands of subscribers on your first day, and it’s going to take time to see the effects on your leads and sales.
Building a following takes time, as does establish your brand and then beginning to see results. Along the way, you can experiment to figure out what works for your brand the best. You might find that tweaking your content, messaging, and channels can make a big difference in the response and engagement of your audience.
Is It Time For You to Build a Social Media Marketing Strategy?
Social media is an incredibly powerful marketing tool for businesses of all sizes. It is a way to promote your brand, services, or product while also allowing a way to connect with your audience. You will want to make sure that the aesthetic and tone is consistent across your social media platforms and your website, as this helps your audience get a strong feel for your brand’s image and voice.
In this day and age, brands no longer have the luxury of buying people’s attention. Instead, they have to earn it through the creation of high-quality content and a bomb-proof social media marketing strategy. If you’re looking for a passionate consultant to help you take your brand and your marketing to the next level, contact me today!