Sip, sit back, and enjoy Episode 1 of the Search Bar. In this episode, host Eric Ritter discusses how to use digital marketing to revolutionize a stale industry, with guest Brantley Smith, CEO and Co-Founder of Tampa Home Services Group.

At The Search Bar, where we’re serving up insights for your digital marketing to taste and work successfully.

We hope you follow along for future episodes!

In this episode, you’ll learn about:

  • Using your skills and passions to pivot your career
  • How to change your customer’s opinions
  • Building relationships with customers through education
  • Creating marketing that educates your customer
  • Applying technology to leverage your marketing
  • How business economics affects marketing effectiveness
  • Why consumer behavior must inform marketing strategy
  • How to separate your business from competitors
  • Why compelling creative will make or break your marketing
  • How to navigate Facebook advertising in 2023
  • Must-have tools to expand your advertising

Show Links

HorsePower Brands

Mighty Dog Roofing

ZoomInfo

6sense

Gong

Hubspot

Salesforce

No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing

IBIS Reports

Forrester

Google Keyword Planner

Jasper

Waymark

Hulu

Google Business Profile

Simplified

Ad Critter

Connect with Brantley on LinkedIn ⁠at this link.⁠

Visit Tampa Home Services Group to learn more.

Connect with Eric on LinkedIn ⁠at this link.⁠

Learn more about Eric’s company, ⁠⁠Digital Neighbor,⁠⁠ a leading SEO and digital marketing agency.

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