As the SEO Sommelier, it is my job to break down the flavors of search engine optimization and make digital marketing more palatable. This leads to a better user experience for all. That is why I am sharing my secret blend – a simple, yet impactful framework for identifying the efforts needed to produce the effects you seek.

Digital Marketing Efforts & Effects

This playbook offers the simplest way to organize your marketing mix — into efforts & effects. We define these concepts and provide examples for each offset of digital marketing: SEO, Owned, Earned, and Paid Media. As a bonus, you’ll also receive a fill-in-the-blank form for you to capture your own digital marketing efforts & effects.

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