First we need to make sure we are asking the right question. Is it as simple as age-old advertising dilemma: “How do advertisers and brands connect with millennials and teens on a deeper level?” Yes it is. Over and over advertisers chase the next shiny object in hopes of answering this fairly simple question. Well, now at the half-way point of 2014 the answer seem to be native ads.
Native Advertising
In the past year, native advertising has gained a fair share of interest as well as controversy in the ad industry. At the bare minimum it is viewed simply as an alternative to static banners or just something else to throw into the digital media mix. A big reason native advertising is taking off is because brands and agencies complain about how ineffective of an eyesore to consumers traditional banner ads are. With native ads there is a very fine line to walk, as pushing out content that comes across as too authentic can turnoff teenagers from a brand’s marketing. [Read more…] about Are Native Ads the answer?