In today’s fast-paced world, the power of a well-connected network cannot be underestimated. Whether you’re a solo practitioner, a growing firm, or an established legal powerhouse, who you know and how you connect with others can make all the difference. In this episode of The Search Bar, host Eric Ritter sits down with Audra Kemmerling, Regional Director of Provisors, a national network of trusted professionals who prioritize building meaningful, long-lasting relationships over transactional connections.
Audra shares insights into how intentional networking, combined with trust and authenticity, can create game-changing opportunities for law firms. She walks us through how building these relationships isn’t just about exchanging business cards – it’s about investing in people and fostering connections that lead to real business growth.
If you’re ready to take your networking strategy to the next level, grab a glass of wine and listen in. You’ll discover actionable tips that can transform your practice, plus how to implement Audra’s powerful Five-Step Connection Compass to build a professional network that works for you.
In this Personal Branding For Attorneys episode, we go over:
- Why being everywhere can dilute your brand, and how to focus on one platform to dominate.
- How your origin story can create deeper connections while maintaining confidentiality.
- The importance of “borrowing trust” through strategic partnerships, podcasts, and media appearances.
- How to post with purpose, aligning each piece of content with your visibility goals.
- Why consistency is key to building credibility over time.
- How to optimize for AI search engines like ChatGPT and Perplexity, ensuring your firm’s accurate recommendations.
The Power of Intentional Networking for Law Firms
As a lawyer, your professional relationships are your greatest assets. A referral network built on trust and deep, intentional connections can dramatically impact your client base and firm growth. Audra shares that networking isn’t transactional. Instead, it’s about building relationships with people who trust you, understand your work, and are genuinely invested in your success. For law firms, this means networking with people who truly get what you do and how you do it.
Show Notes
Connect with Audra Kemmerling on LinkedIn.
Connect with Eric Ritter on LinkedIn.
Learn more about Eric’s company, Digital Neighbor, a leading SEO and digital marketing agency.
