Eric Ritter

The SEO Sommelier®

Editor

How Does Digital Marketing Help Your Business?

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About 74% of leads aren’t sales-ready the first time they interact with your brand. In fact, nearly 80% of leads will never convert. With digital marketing, you can generate leads and sales.

Digital marketing can help you spark awareness, inform and educate consumers, and retain loyal customers for years to come. You can generate leads, boost sales, and improve your ROI as a result.

Wary about using digital marketing services? Here are 10 reasons going digital is a must.

Reading this guide can help you make a more informed decision for your business in the long run.

In fact, you could set your business up for long-term growth and success. Don’t let your company fall behind the competition. Instead, keep reading to discover how digital marketing can give your business a boost today!

1. Accomplish Your Goals

Think about the business objectives you want to accomplish this year. For example, do you want to improve sales and your ROI? Maybe you want to build lasting relationships with customers instead.

With a strong digital marketing strategy, you can accomplish a mix of goals, including:

  • Generating brand awareness and recognition
  • Build trust and loyalty with your customers
  • Gaining more traffic to your website
  • Increasing leads, conversions, and sales
  • Retaining repeat customers
  • Becoming a thought leader in the industry
  • Improving your credibility and reputation
  • Boosting your ROI

You can work with an experienced digital marketing agency to build a strategy based on your distinct goals. They can help you set SMART goals for the year.

These goals are Specific, Measurable, Attainable, Results-Driven, and Timely. Establishing SMART goals can help you track your progress. It can also help you determine the best digital marketing services to accomplish each goal.

For example, you might want to consider search engine optimization (SEO). SEO can improve your ranking on search engines like Google and Bing. Reaching the top of the page can position your brand in front of more customers.

You can appear credible by ranking ahead of competitors. Meanwhile, you’ll generate brand awareness and website traffic, too.

Without digital marketing services, however, you could struggle to accomplish your goals. You could use outdated tactics that cost more than they’re worth, too. 

2. Target Ideal Customers

Traditional marketing strategies can make focusing on your ideal customers difficult. You could waste time and energy on people who don’t have an interest in your offerings.

Instead, consider digital marketing services. Digital marketing allows you to target an audience based on demographics and psychographics. You can personalize your marketing messages, which can make it easier for you to connect with customers. 

In fact, over 70% of consumers expect companies to understand their needs and expectations. About 80% of consumers are more likely to make a purchase when brands offer personalized experiences.

Personalization can deliver up to eight times the ROI on marketing spend, too. You could lift sales by 10% or more as a result.

Precise targeting can help you appeal to your ideal customers, helping you boost leads and sales. 

3. Boost Brand Awareness

If people don’t know who you are, they won’t shop from your business. Consider working with a consultant. They can help you develop a distinct brand.

Then, you can use strategies like SEO and pay-per-click (PPC) advertising to boost brand awareness. As people become more aware of your brand, they’ll learn more about your business. Then, you can show consumers the distinct value you can offer.

In time, awareness can grow into recognition.

The next time consumers need your product or service, they’ll recall seeing your brand. 

4. Go Mobile

Consumers who have a negative experience with the mobile version of your website are 62% less likely to make a future purchase. With digital marketing services, you can improve your mobile marketing strategy. 

You can reach on-the-go customers, draw them to your store, and generate more sales.

5. Remain Competitive

Chances are your competitors are already using digital marketing services. Don’t fall behind! Otherwise, prospective customers will think you’re old and outdated.

They’ll turn to your competitors instead.

Developing a digital marketing strategy could help you find a competitive advantage. Instead of falling behind, you can get leagues ahead.

6. Improve Your Reputation

You can also use digital marketing services to improve your brand’s reputation. For example, you can encourage customers to post their reviews online. On-the-fence customers can read those reviews on your Google My Business listing or website.

Happy reviews can benefit your brand’s credibility and reputation. Consumers will trust you more, leading to an increase in sales. 

7. Stay Social

If you want to remain top-of-mind with customers, consider using email and social media marketing. These digital marketing services can keep you in front of your target audience. You can also keep customers up-to-date about your business.

Meanwhile, you can find new ways to engage and excite your customers.

8. Remain Relevant

If you’re not up-to-date with the latest digital marketing trends, it could impact your brand. Instead, you can use digital marketing to remain relevant.

For example, you can use video marketing to engage your target audience. Videos are interesting and easy to consume. They’re a great way to inform people of your brand, products, and services, too!

9. Increase Leads and Sales

You can use different digital marketing services to draw people to your website. Then, you can use eye-catching landing pages to inform and engage your audience. A strong call to action can encourage these visitors to take action.

You could boost leads and sales as a result.

New ways to generate leads and sales pop up all the time, too. For example, you can create Shoppable posts on Instagram. Consumers can shop from your store straight from the app.

10. Improve Your ROI

As you generate more leads and sales, your ROI will improve, too. Then, you can set your business up for growth and success. You can find new ways to improve your business as well, leading to an influx in sales.

Boosting Businesses: 10 Ways Digital Marketing Sets You Up for Success

Don’t fall behind the times! Instead, consider these 10 ways digital marketing can boost your business. With a strong digital marketing strategy, you can experience growth for years to come. 

You don’t have to develop your digital marketing strategy alone, either! Instead, consider working with a pro.

I’m here to help! Drop a line and connect to discuss your digital marketing strategy today.

Digital Marketing Audit: A Complete Guide

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If your marketing efforts online feel less than stellar, maybe it’s time to take an honest look at what you can do to shine a light on those cobwebs and dusty surfaces. In other words, give your business a bit of a marketing spring clean.

That’s where a digital marketing audit comes in. If you haven’t come across the term before, we’ll use this post to explain what a digital marketing audit is and why your business might need one.

If your feeling trapped in the disappointment of failed marketing campaigns, read on and see how a digital audit might be just the thing to turn that around. 

What Is a Digital Marketing Audit?

A digital marketing audit is an assessment of your business’s digital marketing efforts. Typically, as this is an audit, it’s carried out by someone external to the organization or marketing team so that they can be as objective as possible.

The idea of a digital marketing audit is to mark your efforts in marketing against a benchmark. This enables you to spot areas where your marketing efforts are working well and areas with gaps. 

Once that audit is done, that information can be used to put together a plan to improve your digital marketing strategy. That’s usually in the form of a digital marketing audit report. 

By running an audit and following through by making the recommended improvements, you are allowing your business to get the best possible returns from every dollar you spend on marketing online. 

What Type of Marketing Does an Audit Cover? 

Digital marketing is a broad term. With the advent of innovative new tools and online platforms, that label is beginning to cover an even wider variety of marketing methods. Here is a quick look at what a typical audit covers:

SEO

An audit of your SEO is often split into two distinct parts: on-page and off-page.

On-page SEO is the technical aspect of your website optimization. This is about how well your website is designed for SEO. That part of the audit will ask questions like: are you optimizing for relevant keywords? 

Some of this audit might be manual, but it is primarily an automated audit using the latest SEO tools.

For example, it might include using a Google tool called PageSpeed Insight. This tool tests whether your site is loading too slowly (a slow-loading site will negatively impact your Google search ranking). 

As the name suggests, off-page SEO is everything that is happening away from your website that positively or negatively impacts your SEO.

For example, this part of the SEO audit will look at the number and quality of backlinks you are getting to your website and whether they are for the right keywords.

Again, there are tools such as SEMRush (and many others) that will do this work automatically. They offer a clear insight into how your website is performing and what you can do with off-page SEO to improve your rankings. 

Content Marketing

Content marketing is closely tied to SEO because good quality website content is one of the best ways to optimize any website. However, auditing a business’s content marketing needs a slightly different approach. 

This part of the audit will look at your website’s overall content, the types of topics, the bounce rate from visitors, the length of content, and the variety in terms of media used (video, audio, infographics, etc.). 

The audit will include a recommendation to improve the content on your website.

That might include specific suggestions for future topics or improving existing blog posts to increase the readability and reduce the bounce rate. 

Social Media

Social media auditing always offers valuable insights for any small business. It’s often the case that most companies will focus on only one or two social media platforms in the early stage of their business growth.

This area of a digital marketing audit will look at how your business is using social media, the size of your followings, and how engaged your followers are.

It will examine the quality of your posts and marketing promotions and look at ways to improve that for future marketing campaigns. 

This audit will also help you identify gaps in your social media marketing. That might be something as simple as growing a presence on one of the newer social media platforms or improving your existing social media conversations.

PPC and SEM

Another aspect of digital marketing is your paid promotions, either through Pay Per Click advertising (for example, Facebook ads) or Search Engine Marketing (for example, paid ads on Google).

Auditing these marketing methods involves looking at the metrics on your ad platforms. It will help you to see what reach your promotion achieved, your cost per click, and most importantly, your return on your ad investment.

By doing this analysis, you can get recommendations on improving these metrics and giving you better outcomes on your next paid promotion.

Email Marketing

Email marketing is a central aspect of any digital marketing strategy. But auditing this area is more than simply looking at how many subscribers you have on your email list.

Auditing email marketing means taking a look at how effective your email promotions are. Specific metrics will help you get a picture of how well your approach is working.

Open rates and click-through rates are two of the most critical metrics that any auditor will examine. This will indicate whether your emails have the impact they should have to turn subscribers into buyers.

How to Conduct a Digital Marketing Audit

First, establish what you need from an audit. Is there a particular area of your business that you think you need to focus on or are all your marketing efforts below par? Do you need an audit to give you more guidance on what to do?

Audits are best done by an external party, who can bring their outside experience and knowledge into your business and use this to make the best recommendations.

Upgrade Your Marketing Efforts

A digital marketing audit is all about finding the gaps in your marketing efforts and using that knowledge to transform your online promotional efforts in the future.

A good auditor with the right expertise will help support your marketing strategy and bring it up to a level where you can compete with any rival.

Contact us today, and let’s have a conversation about what your business needs support with and how we might be able to help you.  

How to Conduct a Brand Audit to Improve Digital Marketing Efforts

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Do you have a marketing team to handle all of your digital marketing needs but still aren’t seeing improved results? When you’ve tried everything you can to gain success, yet fail, you are in dire need of a brand audit.

A brand audit is not a one-time thing. It is something your business should continuously use to monitor your strategies.

Not sure how a brand audit can help you and your business? Read on to learn all about it.

Why Is a Brand Audit Necessary?

A brand audit for digital marketing checks every single part of your strategy. Once the audit is over, you’ll have a clear understanding of what is right and wrong with your technique, but what is a brand audit?

A brand audit is basically a report that you can hand over to every part of your marketing team/agency. Just like other parts of the business, your digital marketing needs an audit every so often to succeed.

For example, when you think about your sales team, you don’t stick to a single pitch for every type of customer. You need to rework and adapt to the current environment.

From there, you’ll be able to test out different strategies to adjust when needed. The same goes for a brand audit for digital marketing.

You need a brand audit immediately if you have any of the following issues:

  • Conversion rates are dropping
  • Website traffic is decreasing
  • Social media audience isn’t growing or is decreasing
  • Content engagement rates are dropping
  • Your return on investment (ROI) is in the negatives

When you are dealing with these outcomes, it is apparent that the problem stems from your marketing strategy. To overcome this, an audit is necessary to find the issues.

How to Perform a Digital Marketing Audit

When you understand how to perform a digital marketing audit, you’ll see how it can positively impact your campaigns. You can perform an audit with a marketing consultant or in the following ways:

Website Audit

Because of the digital world we live in today, online websites are often the primary points of conversion. The attention of your consumers gets converted to sales in this area.

When you implement a website audit, you can increase user experience and rank better on search engine results. This is where you’ll learn if your marketing message is converting users or not.

The bare minimum of a website audit includes:

  • Checking for essential web pages
  • Checking how user-friendly your site is
  • Checking which pages are the best and worst converters
  • Checking your websites loading speed

These are just the basics as there are plenty of essential checks you’ll want to make.

SEO Audit

The next part of your brand audit project is to check your search engine optimization, aka SEO. SEO should be one of your sources of traffic. If it is not, you have serious work to do.

The must-haves when it comes to an SEO audit check are:

  • Checking that there are no indexing problems on Google
  • Analyzing organic traffic
  • Checking keyword rankings
  • Completing a backlink analysis

Keep in mind that every page and article needs to have a title tag, meta description, and URL slug to work accurately with SEO.

Social Media Audit

A social media audit can lead you to answers on whether or not your strategies are effective. The first step to complete this audit is to write down every social media channel you use for your strategy.

You will then evaluate each channel’s performance by checking the audience growth rate, content reach rate, average engagement rate, content sharing rate, click-through rate, and conversion rate.

You should also figure out which pieces of content are the best performing. This will help you further understand your audience and what they prefer to read/see.

Content Marketing Audit

Content marketing is one of the strongest types of digital marketing because it can deliver amazing results if you do it right. Through a content marketing audit, you can check if your efforts are working or are a waste of time.

The content marketing audit involves blogger content, social content, and even email content. Here’s what you’ll need to do:

  • Gather all content assets
  • Identify highest performing content
  • Maximize the highest performing content
  • Look for content gaps

Your highest-performing content should be linked to other pages for conversion. You can also feature additional content on these posts if it is relative.

By looking for content gaps, you can discover which keywords you are missing out on.

Email Marketing Audit

Businesses tend to overlook their email marketing because they don’t believe it’s that important. This is a mistake you don’t want to make. Email marketing is an intricate part of the entire digital marketing strategy.

Here’s what you’ll need to do during an email marketing audit:

  • Analyze click-through-rates and open rates
  • Check your copy and header lines
  • Work on design and copy
  • Analyze an email sequence strategy

Email marketing is a personal way to connect to your audience. It deserves care and adjustments when neccesary.

Do You Need a Brand Audit?

If you’ve never had a brand audit before or haven’t had one in a while, now is the time to get it done. Without a successful digital marketing strategy, you can’t expect to succeed in our technological world.

A brand audit will determine areas that need improvement and areas that you rank well on.

You may be thinking this is a lot for a business owner or manager to complete on their own. Even your busy digital marketing team may not have the time to complete a full audit. Luckily, we are here to help.

We aim to consult businesses on their digital marketing techniques for a higher success rate. Contact us today to get started on your brand audit.

Use These 7 Tips to Improve Customer Experience on Your Website

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Does your business have a website which you aim to provide a lot of your sales? Are you worried about the customer experience from using the site?

82% of the top-performing companies pay close attention to online business’s human experience. Why not join these companies and make your customer experience a priority? 

Modern technology is changing the world with each passing year. More people buy things online these days, over going to the store. 

You might not realize it, but your website might be hurting your business. Here are 7 tips to improve customer experience on your website.

Make Checking Out Fast and Easy

Online stores can lose 75% of their sales due to people abandoning their digital cart. You can avoid the abandoned cart by making your checkout process more straightforward.

Offer your customers the choice of continuing as a guest as well as signing up for an account. You may not gain as many members, but you will have more sales and a higher potential revisit number. 

Why not offer those who have already signed up the option for a speedy checkout. Such as a buy it now button. 

Offer Multiple Payment Options

I’m assuming you have at least the minimal methods of payments through your site. Having these are great for some, but not everyone.

Offer your customers the security of paying through companies such as PayPal. A considerable number of customers use PayPal. By not offering this option, they may abandon their cart and go elsewhere. 

Look into joining companies that allow customers the option to buy now and pay later. These companies allow your customers to spread out their payments across a set amount of time, which will make them more likely to have larger shopping carts each time.

Make Your Content Personal

Give the customers who have signed up to your site a personalized experience. Show them that you care. 

Give each one a home page with options such as ‘What other people have bought’ or ‘Recommended for you.’ This tactic will improve your sales and keep your customers coming back. 

If you need help to improve your website experience, hire a digital marketing consultant. A digital consultant can help make your website the best it can be.

Include the Best Search Bars

Most online shoppers tend to go onto a site and use the search bar to find what they came to your site to find. The chance that customers come to your site with the intention of what to buy is high. 

Allowing them to go directly to a product will keep their attention on your site. The modern-day attention span is slowly diminishing. Adapt to this 

Why not add some digital branding or pictures of other products near the search bar. Once your customer has added their choice to the cart, this may help convince them to add more products. 

What’s Your Website’s Speed?

Have you ever visited a site and quickly closed it due to the time it takes to load. Having a slow-loading webpage will cause a lot of customers to leave and go elsewhere.

By finding a company to run a website speed test, you will learn your page speed. Knowing this will help you to find methods to improve the load time of your page. Having a faster loading site will keep your customers on your site.

Another thing to look into will be working out if your website is outdated or not? If you have had your site for a while, you may want to look into updating it. Having an obsolete site could also be a reason why customers venture elsewhere.

Reply to Your Customer’s Reviews

Let’s say a customer is unhappy about something regarding you or your website. Your customer reviews will be where you hear about it. People are far more likely to go to leave a bad review than a good one. 

Make sure you are going through each review and finding what the problem is. Your next challenge is to solve this problem to ensure it doesn’t happen again. 

If you manage to fix the problem, get in touch with the customer who brought it to your attention. Even if you cannot solve it, still get in touch. Make sure to keep in touch with their customers. You are more likely to maintain the customer’s business through simple communication. 

Have a Live Chat About Customer Experience

As you may have worked out from previous tips, the world’s attention span these days is short. Some customers may send a review but go elsewhere before they get a response. 

Add the option for customers to get in touch with a sales consultant live. Live chats offer an immediate response to their problem. Live chats will keep the customers on your site while they wait. They may even view your other products while they wait. 

Make sure to hire enough team members to be at the receiving end of live chats. Your customers will use live chats for quick responses. Having enough staff will ensure the customer’s wait time remains at a minimum. 

Also, look into adding a sign showing their wait time to their requests. This way, they will know precisely how long they are expecting to wait.

Give Your Customers the Best Experience

Now you have found many ways on how to improve the customer experience on your website. Are you planning on using them all or just a selection of the best ones? 

Follow these tips and keep your customers happy. Make your checkout easy and quick with multiple payment methods. Keep an eye on your website’s speed. Chat with your customers both live and through reviews, and keep in mind that there are many more ways to Increase Your Digital Customer Service.

Check out our other blogs on subjects such as Social Media, SEO, or even Digital Strategy.

Filed Under: SEO

6 Benefits of Hiring a Digital Consulting Agency

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Do you have a project coming up that needs stronger marketing talent? Are you having trouble coming up with strong marketing plans that will last the test of time? It may be time to consider a digital consulting agency.

Digital consultants have a wide breadth of experience available that you’ll be able to tap into. From coming up with new strategies to handing you your time back, digital consultants can become a valuable member of your team. 

With this in mind, read on to learn some of the top benefits of hiring a digital consulting agency!

What is Digital Consulting? 

It first helps to know the role of a digital consulting marketing agency. A consulting agency will help steer your company in the right direction when it comes to digital marketing. They’ll work with you on your marketing strategy and will work to learn the dynamic and goals of your business. 

Work is often done on a project basis. They’ll help you define specific needs and implement strategies to make your goals a possibility. They can also work to help pair your business with digital marketing talent to help execute a long-term marketing strategy. Digital consultants often have a long history of marketing experience under their belts, so they’ll be able to act ask your marketing department. 

Benefits of Digital Consulting

Now that you know the role a digital consultant can play in your business, you may be wondering if they’re worth the investment. Here are a few reasons why they can improve your project launches and business as a whole: 

1. Get Your Time Back

Digital marketing is an extensive field that’s constantly growing and changing. It’s possible to be effective at marketing on your own, but long-term success necessitates a willingness to spend time researching, learning, and implementing.

As a business owner, this is time you can’t get back. By hiring a marketing firm or consultant, you’ll be able to focus on running the operational side of things and improving your business in other areas. 

2. New Strategies

Experience allows digital consultants to come up with new marketing strategies that you may not have considered before. They’re talented at taking a look at your business, competitors, target audience, and sales goals and getting a dynamic sense of what the best strategies to take are. 

They’ll also be able to help you to come up with new ways to communicate your product’s or service’s benefits to your audience. This fresh take is especially valuable if you’ve found yourself in a rut. 

3. More Channels

If you’re trying to work on marketing on your own or with a small team, you’ll quickly find that you don’t have the manpower or knowledge to use all the social media channels you could be using. For instance, if you create a marketing plan based on social media ads, you could be missing out on implementing an effective PPC campaign. 

However, this requires the knowledge of keywords, competitor insights, effective ad copy, and more. Hiring a digital consulting will help broaden your marketing efforts, increasing the boost in traffic your website could receive, sales, and more. 

4. Work With a Budget

One of the main reasons why small businesses fail to hire digital consultants is that the costs may seem prohibitive. However, digital consultants often work on a project basis, meaning that you’re hiring them for the short-term. With an effective marketing campaign, you’ll enjoy a good ROI that will make the initial investment worth it. 

When you hire a digital consultant, this also means they come with the tools of the trade they use in order to research the best keywords, implement effective social media strategies, and more. Normally, these tools will cost small businesses hundreds of dollars each month. You would also need to take time to learn how to use them.

5. Build Brand Authority

One aspect of digital consultants that businesses don’t consider is that the work they do helps build your brand authority and relevancy. Even though they may just be helping you with one project, you’ll still enjoy a boost to your brand’s reputation as well as the effectiveness of SEO.  

This is because effective marketing is all about delivering valuable content that your target audience can appreciate. Marketing tells stories and identifies problems that people are looking to solve. Even after your marketing campaign is over, there will still be people willing to follow and engage with your social media channels, sign up for mailing lists, and more.  

6. Measured Results 

Last but not least, hiring a digital consultant means that you’ll be working with a professional that’s able to measure results. For instance, PPC campaigns can be the most effective because they can see how a difference in ad copy or imagery can change the clickthrough rate of an ad. 

They can also take a look at your website’s visitor count, bounce rate, and more to identify areas that need improvement. 

Hiring a Digital Consultant: Peace of Mind

When it comes to digital consulting, the initial investment is worth the peace of mind. You’ll be working with a professional who’s able to take a look at your business metrics, competitors, target audience, and more in order to create a dynamic marketing plan that works. 

Even better, you’ll be able to work on other factors of your business while the marketing is being taken care of. If you’re a small business on a budget, the long-term effects of a digital consultant can be worth the investment. For instance, you’ll enjoy increased website traffic, engaged social media followers, or a larger mailing list to work with. 

Ready to take the leap and hire a digital marketing consultant that can help your brand reach its potential? Contact me today to get started. 

5 Signs You Have an Outdated Website

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Did you know that a majority of shoppers are going to turn to your website and do a bit of research before they purchase your products or services? That means that your website is now responsible for your first impression the majority of the time. Will your website make a good first impression? Unfortunately, a lot of business owners don’t realize when their website is becoming outdated–or that having an outdated website could be so detrimental to their overall performance and sales. 

As a business owner, you have a lot on your plate already. Trying to learn everything there is to know about web design and function is a tall order–and that’s where I come in.

Read on to learn the top five signs that you have an outdated website and what you can do about it.

1. Your Website Isn’t Optimized for Mobile Devices

Now that we can access the web on our phones, we do a lot of our web surfing on our mobile devices, rather than a computer or tablet. In fact, Americans spend an average of about 6 hours online every day, and an average of over two of those hours are enabled by a mobile device. 

When you build a website, it is not automatically optimized for mobile devices. Mobile devices not only have a different shape (which changes the overall appearance of your website) but they also have different functionalities that users rely on. Because most businesses do take the time to make sure their website is optimized for mobile devices, consumers tend to navigate away from those that aren’t. 

2. Your Website Is Flash-Based

There was a time when tons of websites were Flash-based and it was one of the leading web building technologies. The problem is that now, Flash is outdated–to the extent that Flash-based websites are probably not showing up for a lot of internet users.

Flash-based websites are no longer compatible with any iOS devices, which includes all iPhones (which make up a huge percentage of the smartphone market). Because Flash is quickly becoming obsolete, it is also starting to get the boot by Google. If your website is Flash-based, Google will stop recommending it to users. 

3. Your Search Engine Rankings Are Declining

Staying on top of search engine algorithms isn’t always easy. As I just mentioned, they might start sifting out your website because of something like Flash. They can also give you a lower ranking because your content isn’t search engine optimized, your website is susceptible to viruses–the list goes on and on.

At the end of the day, you don’t want to lose a high search engine ranking. Organic searches account for a good portion of any website’s traffic, which means that you want people to find your website through Google, Yahoo, and other major search engines. At the end of the day, if your website isn’t ranked high enough to show up on that first page of search results, you’re not going to see a lot of traffic, since up to 92% of search traffic clicks come from the first page.  

4. You Have Decent Traffic But Low Conversions

If you spend much time on your website’s backend, you’ve probably noticed what kinds of traffic you’re getting. This is a good thing to stay on top of because you can see what kinds of content works, what kinds of email or social media promotions are driving traffic, and so on. You can also see if all of that traffic to your website is actually materializing into sales.

Remember that first statistic I gave you about how many consumers are going to your website to build a first impression? If you notice that people aren’t hopping around your website for very long or, more importantly, buying a product or service before leaving, that probably means that they’re not quite happy with what they’re seeing.

5. Your Website Doesn’t Have a Strong Aesthetic

Honesty time. Take a look at your website and then pull up a few of the websites run by your competition. How do they compare?

If your website doesn’t have the most appealing look, it may be time for a makeover. You don’t have to go overboard and create the most show-stopping website on the internet. You do, however, want to make sure that your website looks sleek, professional, well-branded, and appropriate for your niche. 

What To Do If You Have an Outdated Website

So let’s say that you’re reading through this list of signs that you have an outdated website and at least one of them fits the bill. What can you do about it? Do you need to learn web design overnight?

The good news is that there are plenty of people who already know what it takes to build a good website and I happen to be one of them! Take a look at my digital consulting services to get a feel for what I can do for your business. Together, we’ll discuss everything from design to SEO to all of the ways that you can encourage growth for your business in the digital age.

Let’s Get In Touch

Having an outdated website may not seem like a problem when you have so much else on your plate. The problem is that consumers are quick to form an impression and your website is often their first introduction to what your business has to offer. Strong web design is an integral part of any thriving business, no matter how big or small.

Not quite sure where to start with your web design update? Contact me today and let’s start talking about what we can do to make your website as strong as the rest of your business.