Digital Marketing

If your marketing efforts online feel less than stellar, maybe it’s time to take an honest look at what you can do to shine a light on those cobwebs and dusty surfaces. In other words, give your business a bit of a marketing spring clean.

That’s where a digital marketing audit comes in. If you haven’t come across the term before, we’ll use this post to explain what a digital marketing audit is and why your business might need one.

If your feeling trapped in the disappointment of failed marketing campaigns, read on and see how a digital audit might be just the thing to turn that around. 

What Is a Digital Marketing Audit?

A digital marketing audit is an assessment of your business’s digital marketing efforts. Typically, as this is an audit, it’s carried out by someone external to the organization or marketing team so that they can be as objective as possible.

The idea of a digital marketing audit is to mark your efforts in marketing against a benchmark. This enables you to spot areas where your marketing efforts are working well and areas with gaps. 

Once that audit is done, that information can be used to put together a plan to improve your digital marketing strategy. That’s usually in the form of a digital marketing audit report. 

By running an audit and following through by making the recommended improvements, you are allowing your business to get the best possible returns from every dollar you spend on marketing online. 

What Type of Marketing Does an Audit Cover? 

Digital marketing is a broad term. With the advent of innovative new tools and online platforms, that label is beginning to cover an even wider variety of marketing methods. Here is a quick look at what a typical audit covers:

SEO

An audit of your SEO is often split into two distinct parts: on-page and off-page.

On-page SEO is the technical aspect of your website optimization. This is about how well your website is designed for SEO. That part of the audit will ask questions like: are you optimizing for relevant keywords? 

Some of this audit might be manual, but it is primarily an automated audit using the latest SEO tools.

For example, it might include using a Google tool called PageSpeed Insight. This tool tests whether your site is loading too slowly (a slow-loading site will negatively impact your Google search ranking). 

As the name suggests, off-page SEO is everything that is happening away from your website that positively or negatively impacts your SEO.

For example, this part of the SEO audit will look at the number and quality of backlinks you are getting to your website and whether they are for the right keywords.

Again, there are tools such as SEMRush (and many others) that will do this work automatically. They offer a clear insight into how your website is performing and what you can do with off-page SEO to improve your rankings. 

Content Marketing

Content marketing is closely tied to SEO because good quality website content is one of the best ways to optimize any website. However, auditing a business’s content marketing needs a slightly different approach. 

This part of the audit will look at your website’s overall content, the types of topics, the bounce rate from visitors, the length of content, and the variety in terms of media used (video, audio, infographics, etc.). 

The audit will include a recommendation to improve the content on your website.

That might include specific suggestions for future topics or improving existing blog posts to increase the readability and reduce the bounce rate. 

Social Media

Social media auditing always offers valuable insights for any small business. It’s often the case that most companies will focus on only one or two social media platforms in the early stage of their business growth.

This area of a digital marketing audit will look at how your business is using social media, the size of your followings, and how engaged your followers are.

It will examine the quality of your posts and marketing promotions and look at ways to improve that for future marketing campaigns. 

This audit will also help you identify gaps in your social media marketing. That might be something as simple as growing a presence on one of the newer social media platforms or improving your existing social media conversations.

PPC and SEM

Another aspect of digital marketing is your paid promotions, either through Pay Per Click advertising (for example, Facebook ads) or Search Engine Marketing (for example, paid ads on Google).

Auditing these marketing methods involves looking at the metrics on your ad platforms. It will help you to see what reach your promotion achieved, your cost per click, and most importantly, your return on your ad investment.

By doing this analysis, you can get recommendations on improving these metrics and giving you better outcomes on your next paid promotion.

Email Marketing

Email marketing is a central aspect of any digital marketing strategy. But auditing this area is more than simply looking at how many subscribers you have on your email list.

Auditing email marketing means taking a look at how effective your email promotions are. Specific metrics will help you get a picture of how well your approach is working.

Open rates and click-through rates are two of the most critical metrics that any auditor will examine. This will indicate whether your emails have the impact they should have to turn subscribers into buyers.

How to Conduct a Digital Marketing Audit

First, establish what you need from an audit. Is there a particular area of your business that you think you need to focus on or are all your marketing efforts below par? Do you need an audit to give you more guidance on what to do?

Audits are best done by an external party, who can bring their outside experience and knowledge into your business and use this to make the best recommendations.

Upgrade Your Marketing Efforts

A digital marketing audit is all about finding the gaps in your marketing efforts and using that knowledge to transform your online promotional efforts in the future.

A good auditor with the right expertise will help support your marketing strategy and bring it up to a level where you can compete with any rival.

Contact us today, and let’s have a conversation about what your business needs support with and how we might be able to help you.  

Do you have a marketing team to handle all of your digital marketing needs but still aren’t seeing improved results? When you’ve tried everything you can to gain success, yet fail, you are in dire need of a brand audit.

A brand audit is not a one-time thing. It is something your business should continuously use to monitor your strategies.

Not sure how a brand audit can help you and your business? Read on to learn all about it.

Why Is a Brand Audit Necessary?

A brand audit for digital marketing checks every single part of your strategy. Once the audit is over, you’ll have a clear understanding of what is right and wrong with your technique, but what is a brand audit?

A brand audit is basically a report that you can hand over to every part of your marketing team/agency. Just like other parts of the business, your digital marketing needs an audit every so often to succeed.

For example, when you think about your sales team, you don’t stick to a single pitch for every type of customer. You need to rework and adapt to the current environment.

From there, you’ll be able to test out different strategies to adjust when needed. The same goes for a brand audit for digital marketing.

You need a brand audit immediately if you have any of the following issues:

• Conversion rates are dropping
• Website traffic is decreasing
• Social media audience isn’t growing or is decreasing
• Content engagement rates are dropping
• Your return on investment (ROI) is in the negatives

When you are dealing with these outcomes, it is apparent that the problem stems from your marketing strategy. To overcome this, an audit is necessary to find the issues.

How to Perform a Digital Marketing Audit

When you understand how to perform a digital marketing audit, you’ll see how it can positively impact your campaigns. You can perform an audit with a marketing consultant or in the following ways:

Website Audit

Because of the digital world we live in today, online websites are often the primary points of conversion. The attention of your consumers gets converted to sales in this area.

When you implement a website audit, you can increase user experience and rank better on search engine results. This is where you’ll learn if your marketing message is converting users or not.

The bare minimum of a website audit includes:

• Checking for essential web pages
• Checking how user-friendly your site is
• Checking which pages are the best and worst converters
• Checking your websites loading speed

These are just the basics as there are plenty of essential checks you’ll want to make.

SEO Audit

The next part of your brand audit project is to check your search engine optimization, aka SEO. SEO should be one of your sources of traffic. If it is not, you have serious work to do.

The must-haves when it comes to an SEO audit check are:

• Checking that there are no indexing problems on Google
• Analyzing organic traffic
• Checking keyword rankings
• Completing a backlink analysis

Keep in mind that every page and article needs to have a title tag, meta description, and URL slug to work accurately with SEO.

Social Media Audit

A social media audit can lead you to answers on whether or not your strategies are effective. The first step to complete this audit is to write down every social media channel you use for your strategy.

You will then evaluate each channel’s performance by checking the audience growth rate, content reach rate, average engagement rate, content sharing rate, click-through rate, and conversion rate.

You should also figure out which pieces of content are the best performing. This will help you further understand your audience and what they prefer to read/see.

Content Marketing Audit

Content marketing is one of the strongest types of digital marketing because it can deliver amazing results if you do it right. Through a content marketing audit, you can check if your efforts are working or are a waste of time.

The content marketing audit involves blogger content, social content, and even email content. Here’s what you’ll need to do:

• Gather all content assets
• Identify highest performing content
• Maximize the highest performing content
• Look for content gaps

Your highest-performing content should be linked to other pages for conversion. You can also feature additional content on these posts if it is relative.

By looking for content gaps, you can discover which keywords you are missing out on.

Email Marketing Audit

Businesses tend to overlook their email marketing because they don’t believe it’s that important. This is a mistake you don’t want to make. Email marketing is an intricate part of the entire digital marketing strategy.

Here’s what you’ll need to do during an email marketing audit:

• Analyze click-through-rates and open rates
• Check your copy and header lines
• Work on design and copy
• Analyze an email sequence strategy

Email marketing is a personal way to connect to your audience. It deserves care and adjustments when neccesary.

Do You Need a Brand Audit?

If you’ve never had a brand audit before or haven’t had one in a while, now is the time to get it done. Without a successful digital marketing strategy, you can’t expect to succeed in our technological world.

A brand audit will determine areas that need improvement and areas that you rank well on.

You may be thinking this is a lot for a business owner or manager to complete on their own. Even your busy digital marketing team may not have the time to complete a full audit. Luckily, we are here to help.

We aim to consult businesses on their digital marketing techniques for a higher success rate. Contact us today to get started on your brand audit.

Creating a powerful brand requires a digital marketing strategy. If you want people to become familiar with your business, your story, and how you can help them, you need to have a solid marketing plan that reaches them. However, sometimes finding the perfect plan is challenging. You may have no idea where to begin, who to target or utilize social media outlets. These challenges can easily be fixed with a digital marketing consultant. What is a digital marketing consultant you might ask?

This is an excellent question that requires an insightful answer. This article will highlight what a digital marketing consultant can do for you and why you need one for your business. 

What Is a Digital Marketing Consultant? 

A digital marketing consultant offers a lot of knowledge in many areas of digital marketing. 

They should not only know about different marketing strategies, but they should also know how to implement them effectively. A digital marketing consultant should also be familiar with Google analytics and other marketing measurements. 

These measurements are critical in evaluating your current online presence, deciding what is working in your current campaign. 

After some evaluation, the digital marketing consultant will determine the best course of action. They will provide suggestions on how you can improve your website traffic, conversions, or whatever your ultimate goal is. 

However, it is only after a thorough review that a digital marketing consultant should make this recommendation. 

Before you meet with a consultant, you should consider evaluating your current goals. You want to decide what your ultimate aim objective is. Then, when you do meet with a consultant, you can explain what your objective is and why it’s not working. 

How Does Your Business Benefit? 

Hiring a digital marketing consultant can benefit your business tremendously and in a lot of ways. Taking a look at these benefits can give you insight into what they can do for your business. 

Here’s a breakdown of some of the benefits you’ll receive from hiring a digital marketing consultant. 

More Refined Brand

A marketing consultant will also help you define your brand. They will make sure your brand tells a story clearly and concisely. More importantly, a marketing consultant will make sure that your target market understands your brand. 

When someone sees your brand, they should feel an emotional connection to it. They feel like it helps them overcome a problem. 

A digital marketing consultant will tell you how to enhance your brand in different ways with different marketing strategies. They will make sure that your brand tells a unique story that’s much different from your competitors. 

Higher Conversions & More Engagement

A digital marketing consultant will also help generate higher conversion and more engagement. 

They can evaluate where there’s a bottleneck in your sales funnel. They can see why visitors aren’t converting to your website, seeing how they can change the engagement. 

A digital marketing consultant can also advise on which parts you need to change the most when it comes to your online presence. They can tell you if your website needs adjusting or if the lead magnet or ads you have need tweaking. 

This can result in more conversions and more engagement with your brand. 

Better Content

Another area that a digital marketing consultant benefits your business is how they help you evaluate your blog content. 

If you have blog content, they may tell you what you need to do to produce better SEO-driven content in order to rank higher on Google. 

While they may not do the work for you, they will still offer suggestions on how to do keyword research and offer suggestions on what topics to write about. This can help your business rank higher on search engines. 

Better Targeting

A digital marketing consultant can also help with targeting your audience. If you’re unsure of who your target market is, a digital marketing consultant can provide insight into how you can find your ideal customer. 

They can help you identify a buyer persona so your ads are more effective. They may look at your analytics, specifically conversions and clicks, and determine what kind of marketing is most interested in your business. 

This can provide your business with focus because you know who you are targeting in order to achieve better results. 

More Videos

Another way that a digital marketing consultant can help your business is with more videos. They can help you make your online presence more engaging with videos. 

This can also help you determine what kind of videos you need in your business if its testimonials are tutorials. They can provide insight into what kinds of videos do the best in your area of business. 

If you already have videos in your business, they can tell you how to optimize them for engagement on social media, YouTube, or your website. This can also help reach more consumers in your business. 

Now You Know Everything About a Digital Marketing Consultant

A digital marketing consultant can help your business in a variety of ways. They can help you figure out how to achieve better results in every area of your business. They can help you benefit faster without you struggling to figure it out yourself. 

It’s important to realize that hiring a digital marketing consultant is beneficial to every area of your business. However, it’s very important that you think about the goals you want to accomplish in your business before you contact a digital marketing consultant. 

Now, next time you wonder, what is a digital marketing consultant? You’ll have a better idea of how they can help your business. 

If you want digital marketing consulting for your business, you can contact us here. 

Creating a digital marketing strategy is tough at the best of times. Right now, it can feel near impossible. 

COVID-19 has turned conventional marketing wisdom on its head and even the most experienced marketers are having to go back to the drawing board. In the new world order, no one knows what rules to play by. 

But throwing the rulebook out of the window doesn’t have to be a bad thing. In fact, COVID creates a unique opportunity to engage with consumers and foster long term brand loyalty.

I’m going to show you how to create a marketing strategy that fills your funnel and remains sensitive to the socio-economic impacts of the pandemic. All you need to do is follow the 6 steps below!

1. Research Your Target Consumers

If you think your pre-COVID buyer persona still applies, you’re in for a shock. In the US alone, 42% of the workforce now work from home full time, whilst 33% are not working at all. Your buyers’ likes, interests and fears will have been impacted by the pandemic and their spending power may have changed too! 

Review your target buyer(s) and create a new profile based on their pandemic-driven behavior. You might even discover segments with a newfound need for your products and you’ll be able to tailor your marketing strategy to them later in the process. 

I’d also recommend altering reporting if you compare year on year performance. Comparing sales results from October 2019 to October 2020 is like comparing a cucumber to chocolate cake: impossible. Instead, opt for month-on-month comparisons whilst the situation is so volatile.

2. Re-Evaluate Key Channels

The more time we spend confined to our homes, the more time we spend online. Search, online shopping and streaming have all increased during the pandemic but its social media enjoying the biggest popularity boost. 46% of women and 41% of men said they’ve spent more time on social platforms during the pandemic, so if you’re not already active, it’s time to reconsider how you can use social to your advantage. 

I know it can be tricky choosing which platforms will have the biggest impact. If you’re feeling overwhelmed, check out this post, where I discuss how to determine the best platforms for your business.

If you’re already on social media, it’s still worth re-evaluating the channels you’re using. People are stressed and they want to see light-hearted, visual content, meaning platforms like Instagram and TikTok are on the up. 

3. Check Ads and Core Business Information

Easy to do but easy to forget! With so many companies working remotely and many having to close up shop for good, customers will be looking online for key business information. It’s never been more vital for your marketing strategy to include regular reviews of your opening hours, contact options, shipping policies and location. 

In the same vein, it’s a great time to check in on PPC campaigns you’re running and optimize them for pandemic friendly searching. Phrases like “remote”, “online order”, and “work from” have increased significantly, whilst overall spending on PPC has declined over the past 6 months. 

What does this mean? Your competitors are scaling back their digital ads so it’s easier (and cheaper) to get the visibility you want. Make sure you review paid campaigns regularly as search trends are constantly changing. 

4. Review Your Content Mix!

From Dalgona coffee to TikTok, the pandemic is creating micro-trends that offer an insight into the consumer psyche. I’ll let you into a secret, they’re not after lengthy, scholastic articles right now. Consumers want content that is light-hearted, comforting and ultimately entertaining. 

Anyone else found themselves lost down a YouTube rabbit hole recently? Recent research by Kantar found that in the post-pandemic age, people want to suspend reality when viewing digital ads, which suggests that escapism is key to today’s consumers. Rather than weighing your target audience down with text, introduce content ‘snacks’ such as GIFs, videos and infographics to your content mix. 

You could even engage with your audience directly and ask them what kind of content they want to see under the present circumstances. Showing that you’re aware that your audience’s needs have changed and being seen as empathic, can help to increase long term brand loyalty. 

5. Futureproof Your Digital Marketing Strategy

It can be difficult to move away from ‘firefighting’ under the present circumstances but it’s important to think about your long-term digital marketing strategies as well as adapting to the new normal. 

For instance, are you prepared for a post-pandemic rebound? Recovery may seem like a distant possibility but once restrictions and the threat of illness start to decline, consumer spending is expected to pick up. You need to be ready for the initial rush. 

What does your “Welcome Back” campaign look like? What promotions will you offer? How are you going to encourage consumers to spend with you vs. the competition?

Having plans in place early on will enable you to react swiftly to significant shifts in the market, especially if you’ve already secured stakeholder approval.

6. Spread Kindness Not Panic

In times like this, everyone’s got to do their bit. And brands have a role to play in that too! When you’re working through the above steps, be mindful of the messages that you are sending out to consumers.

We’re all thinking about the Coronavirus, so don’t be afraid to mention it and acknowledge how your audience is feeling. However, if your audience ends up feeling like you’re using the opportunity as a cash cow, you could lose them for good! 

Above all, your marketing strategy should focus on helping people. If you can directly help consumers navigate these confusing times, then that’s great! Otherwise, focus on what you can do, which may be as simple as offering a product that will brighten a difficult day.

Digital Marketing Strategy During Coronavirus

And there you have it! COVID-19 is throwing up new challenges for marketers, but it shouldn’t hold you back from having a foolproof digital marketing strategy.

Follow the 6 steps above to get started or get in touch to arrange a custom consultation!

What’s the number 1 secret to effective marketing?

Quality targeting? Knowing your audience? Creating engaging ads?

Not quite! They’re all key ingredients, but there’s one core component that’s even more fundamental to success:

Attention. If you can get people to give you it, then you win every time.

That’s why internet marketing has become the go-to choice for modern marketers. With consumers now spending up to 11 hours of their day engaging with one screen or another, attention is well and truly online these days. If you capitalize on that fact, then there are countless benefits of digital marketing to enjoy over traditional channels.

Do you want to find out more about them? Well, you’re in the right place! Keep reading to discover 7 unmissable advantages of digital marketing.

1. It Offers Incredible Reach

Digital marketing has revolutionized reach. Seriously, with over 4.8 billion people connected to the internet nowadays, it’s never been easier to market to a huge number of people at a time.

And that’s the goal of any campaign, right? You want to get your products/services in front of as many target consumers as possible for the lowest possible fee. Succeed, and you’ll enjoy a sky-high ROI for your efforts.

2. It Presents Unprecedented Targeting

Massive reach isn’t everything though! You could deliver an ad to millions of people, but if none of them want or need the product/service, then you’ll never convert at a reasonable rate. Marketing to the right audience is key.

Thankfully, digital marketing has you covered here too.

The widespread use of the internet and social media has enabled the various advertising platforms to amass a wealth of data on their consumers. As a marketer, you get to leverage that data and target hyper-specific groups of people in your campaigns.

You can deliver ads to people based on their exact whereabouts, profession, demographic information, interests, hobbies, political opinions, and more. The result? Your ads become highly relevant and conversion rates spike.

3. It Enables Audience Segmentation

Aside from enabling accurate targeting of a new audience, digital platforms allow you to hone in on specific ‘segments’ of your current one.

Imagine having an email list with thousands of people of varying demographics. Thanks to audience segmentation, you can send offers and promotions to specific groups of people within it.

That’s a big deal when it comes to personalizing correspondence and sending relevant updates to people. Your CTR and CR will increase as a result.     

4. It Provides Easy Analytics

Tracking performance and analyzing data are core components of running effective campaigns.

After all, the data tells you what’s working and what isn’t! You can then make evidence-based changes to your ads and optimize them accordingly. By comparison, a lack of data means you’re working blind all the time, shooting in the dark and hoping for the best.

Thankfully, digital marketing makes it easier than ever before to run tests, measure performance, and accrue that invaluable information. Whether you’re focused on content, social media, or Google AdWords, the platform in question will deliver accurate insights in record time. You can then make changes in accordance with the results.

5. It’s Under-Priced

Digital marketing has a lot going for it. However, one of its most compelling selling points is how cost-effective it can be.

Don’t get us wrong. You can easily splurge huge sums of money running internet ads! Even so, digital channels cost an absolute pittance compared to the extortionate price tags of billboards and TV ads, for instance.

Facebook provides a perfect example.

Using their ad platform, you can create a high-quality, well-targeted ad in moments, put a paltry $20 behind it and reach thousands of people. That’s unheard of with traditional marketing! You enjoy less financial risk, the ability to test and fail fast, and a far greater margin in the process.

6. It Can Be Done for Free

What’s the only thing better than ‘cheap’?

Free!

If you’re a bootstrapped business, you’ll be pleased to hear that digital marketing doesn’t have to cost a dime. That’s right, regular online campaigns are already under-priced. But you can also market via the internet without spending a thing.

For example, you can write blog content that ranks in Google SERPs and drives traffic to your website. You could post YouTube videos that get views and build brand awareness. And you can post straight to social media, accrue a loyal following, and get endless exposure in your industry.

In other words, you can build your brand, generate high-quality leads, and drive conversions with no marketing budget to call upon.

7. It Levels the Playing Field

Traditional marketing is heavily weighted in favor of big businesses. Why? Because they’re the only ones that can afford the high-prices of TV and radio ads.

Start-ups of old were at a disadvantage from the outset. With fewer resources at their disposal, they faced an uphill battle to get peoples’ attention and earn their piece of the pie. Big businesses got bigger while they struggled to get going.

That all changes with digital marketing though. These days, all it takes is one viral video recorded on a cell phone to skyrocket a new business to success! The budget-friendly nature of internet marketing levels the playing field and makes it a fair fight.

Newer, smaller businesses may even have an advantage. Unencumbered by red tape and outdated ideas, they can experiment, move fast, and take action in ways that major corporations can’t.

Enjoy the Benefits of Digital Marketing

Attention is at the heart of all successful marketing, which is why the internet represents such an almighty opportunity in this realm!

With more people spending time online than ever before, it’s never been easier to get your product/service in front of the right people. Hopefully, this post has highlighted the main benefits of digital marketing and convinced you to give it a try.

Would you like some professional support to help you reap these digital marketing benefits? Contact us today to see how we can be of service.

Inbound marketing can be an inexpensive way of generating quality leads if you are doing it right. Studies have shown that inbound leads have a closing rate of 14.6 percent compared to outbound marketing leads of just 1.7 percent. The best part – inbound marketing strategies cost 61 percent less on average.

Want to learn how to attract quality leads?

Keep reading this guide to learn five indispensable inbound marketing strategies to start capturing leads and turn them into clients.

1. Content Marketing

Content marketing is all about creating value for your consumers. Though value is a broad term, it can come in many different forms, including:

• Blog posts 
• How-to videos
• Infographics
• Podcasts
• Webinars
• White papers
• And ebooks

Customers enjoy having companies create valuable content for them, in fact, they expect it. According to the 2019 Edelman Trust Barometer, consumers are significantly more likely to buy from a company they trust, and one of the best ways to build trust is by creating value.

Content Marketing Example

The popular investing app, Acorns, helps individuals build wealth through investing their round change from purchases into equities. They focus on helping people who don’t have the time or don’t believe they have enough money to invest.

The company started a blog to help reach these consumers and show them that it is possible to build wealth still. The blog is called Grow and helps spread helpful information about

• Investing
• Saving
• Earning
• Spending 
• And borrowing

Through the outreach efforts of the blog, Acorns has managed to grow to over 7 million users.

2. Social Media Outreach

Social media is an excellent place to gather inbound leads due to the accessibility of information.

Over 3.8 billion people are using social media sites, including Facebook, Instagram, and Snapchat, giving plenty of potential leads. 

Generating leads on social media is easy, but getting quality leads not so much. However, there are certain ways marketing professionals are finding success, gathering quality leads, including:

• Profile optimization
• Providing valuable content
• Hosting competitions & contests
• Offering free samples
• And personalization

Social media sites can be a great place to promote your brand and make real-life connections with potential consumers. It’s essential to keep in mind what you say on social media has a significant impact on the way people view your brand, so be sure that what you post reflects the companies views.

Social Media Marketing Example

Dove is a classic example of how effective social media efforts can resonate with consumers from all over the world. 

Dove’s “real beauty” campaign was initially run in 2004 to promote the message that beauty doesn’t come in certain colors, shapes, sizes, etc. instead, it comes from the inside. 

With the coronavirus pandemic looming, dove once again promoted its core message and started the “courage is beautiful” campaign to encourage and honor the healthcare workers who many would consider being heroes for their part in helping. 

3. Search Engine Optimization

Search engine optimization is becoming one of the most sought after marketing skills ever due to the effectiveness of the practice. 

With Google generating over 3.5 billion searches every day, and around 80 percent of people ignoring paid ads, your best bet to stay relevant is through search engine optimization. 

SEO involves creating optimized content to increase the amount of organic traffic your website receives. 

The optimization can come in the form of:

Content

Creating custom content can be an excellent way to interact with customers and provide education pertaining to the product or service you are selling. 

SEO comes from keyword research and placement throughout the custom content to increase the chances of being discovered by search engines like google.

Web Design 

Web design is another essential aspect when it comes to SEO. Web page loading speed is a crucial factor in search engine optimization. Nobody likes waiting more than a second for a website to load.

The security of a website is also a contributing factor to your search engine ranking. If you do not have a security protocol (HTTPS), it will flag you.

4. Video Marketing

It seems that every companies wishlist consists of a marketing associate with video making or editing skills. That is because videos and short clips have a way of resonating with consumers in a way that text cannot. 

According to a recent survey, 66 percent of business owners mentioned videos as their most effective form of their marketing strategy. 

Video marketing is an effective way of communicating information to consumers as 90 percent of the information sent to the human brain is visual. 

Videos are expected to become the primary form of communication in the coming years as apps like Youtube and Tik Tok rise in popularity. 

Example of Video Marketing 

One of the best inbound marketing examples is Budweiser’s “Someone waits for you at home” video that went viral. 

The video features a dog and its owner leaving to go out for a few drinks, it comes to nighttime, and the dog is still home waiting for his owner to return when a message appears on the screen saying, “For some the wait never ended.” And then it goes on to say, “but we can change that,” promoting not to drink and drive and the owner eventually comes through the door. 

The video went viral for several key reasons.

First, it draws emotion to the subject, which gets people interested and involved in the video. Secondly, it is promoting a good cause, “don’t drink and drive.” These two factors combined create a powerful message that sticks with consumers.

5. Paid Advertisements

Paid advertisements are another effective option for online lead generation. 

There are plenty of places you could buy ads – Facebook, LinkedIn, Google, Youtube, etc. 

One form of paid advertisement that is gaining momentum among businesses is called retargeting.

Retargeting or behavioral targeting works by the company using tracking technology called a cookie. The cookie is placed in the consumer’s web browser when they visit your website, and when they leave, they will see targeted ads from the company reminding them why they went there in the first place.

According to a ComScore study, retarget marketing had a 1,046 percent lift in business name searches. 

Looking for Help With Inbound Marketing Strategies?

When it comes to the digital world, inbound leads are everywhere. To generate these leads and effectively close them, it comes down to how well you implement your inbound marketing strategies.

Focusing on creating value for your consumers is an excellent place to start.

If you need help with your digital marketing, contact us today, and we can help you reach your digital potential.