SEO

Are you looking to improve your business’s SEO in the coming year? Boosting your SEO can lead to better brand credibility, higher conversion rates, better user experience, and higher close rates, just to name a few. 

But, it’s important to understand that there’s more than one type of SEO. And, in order to truly improve your business, you need to work on improving each type of SEO. 

What are the different types of SEO? Keep reading to find out!

On-Page SEO 

On-page SEO refers to the content that is on your website. With on-page SEO, you’ll focus on strategies that will help you optimize each individual page on your website. 

Optimizing your webpages will help search engines understand how to rank your website based on how valuable the information is that you provide. On-page SEO includes:

• Keyword Research: This involves finding the best keywords (words or phrases) that people type into search bars. Using the right keywords will drive more traffic to your site
• Keyword Optimization: This involves placing keywords in the right place and using them the right amount of times
• Content Creation: This involves publishing high-quality, informative content that’s focused on your niche and incorporates the right keywords

Luckily, there are a lot of tools you can use to find the right keywords for your site. In addition to keyword research and content creation, here are some other things you can do to boost your on-page SEO:

• Adding HTML tags to highlight headings and other elements of content 
• Ensuring there are no duplicate pages or pieces of content
• Cleaning up the URL structure so there aren’t a bunch of extra numbers and symbols
• Choosing high-quality, appropriately-sized images
• Inserting the correct metadata
• Incorporating inbound and outbound links into your content
• Writing content that is error-free

These are just a few on-page SEO techniques that you can incorporate. Also, keep in mind that on-page SEO isn’t a one-time job. You’ll need to continuously update your site to rank high on Google. 

Off-Page SEO 

In addition to on-page SEO, there’s also off-page SEO. This refers to everything you do outside of your site to rank higher in the search engines. While other types of SEO focus on website content and infrastructure, off-page SEO puts more emphasis on the techniques you use to promote your site to internet users. 

The most important off-page SEO methods are link-building and brand promotion. Link building involves getting high-quality backlinks from other websites. These backlinks are basically “votes of trust” that will increase the authority of your website. 

In other words, quality backlinks show that you’re in good company. Brand promotion involves getting the word out about your business through social media and other online platforms. It’s all about creating a conversation about your brand and making it recognizable to a wide variety of people. 

Technical SEO 

Technical SEO focuses on the non-content elements of your website. It involves improving the backend structure and foundation of your website, improving your site’s readability, and providing a good user experience. 

All of these things help search engines determine the quality of a website. A good user experience is also important for your customers, and it can affect your overall engagement rates and traffic. With technical SEO, you need to work on improving your:

• Site speed: This involves boosting your load time so users can quickly access your site content 
• Crawlability: This focuses on a search engine’s ability to crawl and access content on a page 
• Indexing: This refers to how websites are indexed on the internet as a whole 
• Mobile-friendliness: People are conducting internet searches from their smartphones more than ever before, so your site needs to be optimized for mobile use 
• Structured data: This is code that’s put together in a specific format
• Site architecture: This refers to the structure that organizes and delivers your content on your website 
• Security: Website security refers to keeping users’ information safe from hackers 

There are many audit tools you can use to check on the state of your technical SEO. 

Local SEO

Another type of SEO that you need to focus on is local SEO. This type of SEO is for local businesses only. In other words, if you want to get customers to visit your local store, then you’ll need to optimize your website for local SEO. 

To boost your local SEO, you need to make sure your business name, address, and other contact details are all on your website. You also need to create a Google My Business page. 

To do this, all you need to do is create a Google account. Then, you need to enter your business name and the location of your business. You’ll also need to specify your business services, choose your business category, add a website URL, and add your business hours. 

After you’ve done all of this, you can verify your official listing. Then, you can focus on optimizing your page by doing the following:

• Adding photos and videos to your listing
• Writing a compelling business description
• Creating Google My Business posts that showcase announcements and promotions
• Adding product collections and service menus
• Requesting and managing Google reviews

In addition to optimizing your Google My Business page, you can also create content based on local news, optimize your voice search, and choose local keywords to improve your local SEO. 

Types of SEO: Are You Ready to Improve Your SEO? 

Now that you know about the different types of SEO, it’s time to start developing strategies for each one. Obviously, focusing on each of these types of SEO takes a lot of work, which is why we suggest hiring a marketing consultant for some help. 

Contact us today if you’re looking to hire a marketing consultant soon. 

A digital marketing strategy is a combination of all the actions a business takes online to increase its visibility and sales. These actions include online advertising, website creation and different platform marketing (social media marketing, influencer marketing, etc).

One of the key benefits of digital marketing is the immediate feedback you get on whether or not a campaign is working. This can be in the form of minimal clicks on your advert, negative social media responses or lack of improvement on your page visits or sales.

It is important to know whether or not your digital strategy is working to succeed in selling products or services online. Keep reading below for 5 key indicators that your digital strategy is not working and what to do about it.

1. Poor Conversion Rates

If you have numerous people visiting your webpage but very few of them buying anything, then your website has poor conversion rates. This shows that either your sales targeting is wrong, or your product and service offerings do not suit your market. You must analyze the behaviors of your online visitors and find out at why and where they are dropping from your website.

Checking the pages where most users drop off will give you some insight into why your conversation rates are low so that you can fix the issue. A high bounce rate, where users leave as soon as they land on your page, may indicate that your site is too slow or inaccessible on mobile devices. Therefore, many users give up trying to navigate it. 

If users reach your sales page but click off your site it may be that your prices may be too high for the demographic you’ve been targeting. Knowing who your most important buyers are and what they are looking for will help you create content and products that suit them. This will help to increase your online marketing effectiveness as well as your sales.  

2. Unimpressive SEO Rankings

Your SEO ranking should go higher as your website grows. If you monitor your ranking and find that it drops daily then you know that something is wrong with your SEO optimization. Correct this by testing every page to ensure that it is SEO optimized for a certain keyword. Several online plugins are available and you can choose any of these to test webpage SEO.

There are some quick fixes to rank better on search engines. This includes having great internal links and using authoritative outside links. You can also create pages with high ranking keywords as well as long-tail keywords.

3. Low Email Subscriptions

Another great indicator of a poor digital strategy is a lack of people subscribing to your email list. If your email subscriptions have been steadily decreasing, this may also indicate a problem. It could be that you have not built a high converting funnel for your audience.

Maybe your landing page has stopped being effective on your target market. There may be fewer people visiting your website due to a reduced awareness of your services. These are both red flag alerts.

To increase your email subscriptions, you may need to advertise your website more or promote it better on social media. Be sure that you keep offering readers value so that they may be interested in signing up for your email newsletters. Great content is the basis of any successful digital strategy.

4. Lack Of Engagement

An effective digital strategy should result in lots of engagement from your audience. This may look like comments both on your website and social media. There could also be a lot of clickthroughs on the links posted on your website.

However, if you are creating content but all you hear is crickets, then there is something wrong with your digital marketing. There’s a possibility the content is unentertaining, irrelevant or useless to your demographic. Your message may also not be reaching its audience due to a lack of promotion or advertising.

To increase engagement the solution is to ensure that you know your target market and create content that will be entertaining and useful for them. Also, use SEO optimization to rank highly on search engines so that your people can find your articles easily.

Remember to participate in online forums and comment on social media posts that are relevant to your niche. This is so your targets can see you and follow you back to your social media page or website.

5. Lack Of Media Shoutouts

People acknowledging your business is a great way to gauge marketing efforts. For instance, if you receive lots of mentions by social media influencers and news outlets, then you know that your digital marketing strategy is working and paying off.

Use google alerts to get notifications whenever your brand is mentioned on the internet. This way you can be aware of any mentions soon after they occur and can quickly control any negative news. Google alerts will also help you keep track of your brand visibility.

There are a few ways of increasing your brand awareness and visibility. This includes taking part in charity events, donating funds to causes that resonate with your brand, paying social influencers to promote your brand, etc.

If mentions of your brand slowdown, you must find ways to create more attention. Making the right decisions when you have momentum is important. Although it is said there is no bad PR you definitely want to be mentioned positively on the internet.

Constantly Review And Update Your Digital Strategy

The digital world changes at a terrific speed, hence marketers must be on top of staying up to date with the latest online trends. Those that don’t constantly update their digital strategy could suffer from low lead conversions and sales. Measuring the results of your digital marketing will help you know whether or not your efforts are working and what changes should be made.

Pay attention to some of the signs mentioned above to evaluate your current marketing strategy. Fixing the issue right away could save you lots of time and money.

If you’re looking for help with finding solutions to your marketing issues or creating an effective strategy, feel free to contact me today!

When it comes to your company’s reputation you don’t want to let bad branding mistakes affect your image. Your brand is very important for every aspect of your company. Good branding can make your company go far and look great for potential and current customers. 

The problem is that many business owners either underestimate or neglect their brand when it comes to their image. If you have a great product but a bad brand, then, unfortunately, you may not find the success that you deserve. 

Keep reading to find out seven mistakes that you should avoid when it comes to branding and your company’s image. 

1. Not Listening to Your Audience

One of the biggest mistakes you can make for your brand is not listening to your audience. Your target audience is the people you want to sell your products to so they’re the ones you should be listening to. When it comes to your product you need to figure out who will be purchasing it. 

Branding for your company is all about making connections and catering towards your target audience. You need to decide if your audience likes a brand that uses comedy or if they’re more straight forward. 

For example, if your target audience is millennials, then they may be more attracted to your company if you use humor for your brand. But if you’re geared more towards the baby boomer generation, then they would prefer content that is precise and grammatically sound. 

2. You Don’t Have a Brand Voice

Another huge mistake that you can make for your brand is not having a brand voice. This also goes along with finding your target audience. Your brand voice needs to be geared towards your audience and what they can relate to. 

The language of your brand must be consistent across all of the platforms you use. Whether it is digital media, your website, social media or even printed marketing materials. Consistency is key and if not used correctly this is where brands fail. 

A digital marketing consultant is a great resource that can help your brand find its voice. They can take your social media accounts to the next level and help them get recognized by your target audience. 

3. Relying Too Much on Trends

Keeping up with trends is a great way to show that your company is fresh and modern. But if you rely too heavily on the next big trend, then this could be a huge mistake for your brand. You aren’t really creating your own identity if you’re using trends to market yourself. 

Another thing to think about is that trends come and go, sometimes very quickly. If you rely too heavily on one trend, then your brand could look outdated very quick. To combat this mistake, you should try to gather inspiration from current trends while also remaining true to yourself and your brand’s core. 

4. Don’t Make the Wrong Connections

Your brand is essentially the face of your company and everything it stands for so you don’t want to connect it to things that don’t make sense. Branding is very strategic and important when it comes to defining your company. If you’re geared towards one thing, then doing something completely out of the ordinary won’t look good for your brand. 

For example, if your brand sells toothpaste and dental hygiene products then you probably wouldn’t partner with a soda or candy company. You don’t want to partner with a company that has different values than yours. Making the wrong connections just because it may make you money is a bad brand mistake that could cost you a lot of potential customers. 

If you do decide to create a partnership or co-brand with another company, then you will want it to be successful. For example, Red Bull partnered with GoPro to help promote their products. These brands are both lifestyle brands that center around action, fearlessness and fun so it makes sense for them to team up. 

5. Slacking On Customer Relationship

When you started off creating your brand you probably devoted a lot of time in building customer relationships. As your brand gets larger and more popular you need to keep up that same drive in making your customer relationships a success. Your customers are people too and if they feel recognized by you and your brand then they are more likely to give you more business. 

Being friendly and having good customer service are two traits that will help to benefit any business no matter what niche you’re in. If you care about your brand’s image, then you will want to engage with customers on social media in a positive way or respond to emails about questions and concerns they may be having. You should make it a goal to respond to all customers within 24 hours of them initially reaching out. 

6. Rebranding to Try and Fix Things

There are several occasions when rebranding your company works out for the better. But the majority of the time, rebranding is not going to fix the things that you think are going wrong within your company. Before jumping to rebranding, you should give it your best effort to work on the things that aren’t doing so well. 

If you do decide that rebranding is your best strategy, then you need to plan out a way for it to be a smooth transition. Not having a solid brand plan is a huge mistake that can hurt your image. Rebranding whenever things go wrong will not help fix them unless you have a brand new plan. 

7. Forgetting About Social Media

In the world we live in, people are glued to their phones and social media pretty much all day. So if your brand doesn’t have social media presents then this mistake could be detrimental. Social media is a huge outlet to present your brand and it is completely free. 

You should make sure to devote time to build your brand on Twitter, Facebook, Instagram, LinkedIn or any other social media platform so you can stand out in your niche. It will be easier for your target audience to find you if you gear your social media towards them. 

Avoid Bad Branding at All Costs

Your brand is what everyone thinks about when your company is brought up. Bad branding can ruin your image in more ways than one, especially if they’re silly mistakes that could have been avoided. 

Contact me today to find out how I can help your brand stand out from the crowd. 

The ability to generate traffic and convert leads directly corresponds to the success of your business. Content marketing plays a major role in this process. Research shows that content marketing generates 3x as many leads as traditional sales marketing while costing 62% less.

Crafting an effective content marketing funnel helps you to take even more advantage of this marketing strategy. Learn how to build a content marketing funnel that will convert leads below.

Trend Watch: What Is a Content Marketing Funnel?

A content marketing funnel is a type of marketing strategy that uses various types of content to attract new leads to your business. Conversion happens when the leads get funneled through further content.

Marketers and smart business owners use a content marketing funnel to get more backlinks and indexed pages for their website. They increase organic search traffic naturally so you can spend less money on paid advertisements. They also help you get higher conversion rates while increasing brand awareness overall.

We can break content marketing funnels into three distinct parts: the top of the funnel, the middle of the funnel, and the bottom of the funnel. Each part focuses on a different aspect of marketing.

Top of the Funnel

Content at the top of the funnel focuses mainly on increasing site traffic and raising brand awareness. It’s all about grabbing attention. This is your chance to make an impression and reveal why your product or service offers the customer value.

Show how your business will solve problems or answer questions. Be sure that you present this in a way without asking anything in return from the potential customer.

Middle of the Funnel

Content in the middle of the funnel focuses more on generating and nurturing leads. This content seeks to educate and inform about your business or products.

Present an offer they cannot refuse in exchange for permission to add them to an email list or another form of contact. In this phase of the funnel, you begin to nurture the new relationship and start to build rapport and trust.

Bottom of the Funnel

Finally, content at the bottom of the funnel focuses on those all-important conversions like buying a product or paying for a service. It’s when you convert potential customers into actual customers.

You’ve shown them who your brand is and what it can do for them. Now is the time to present a new offer that naturally turns them into a paying customer. This type of content works best when personalized.

How to Set Up a Content Marketing Funnel in 4 Easy Steps

If you do not currently have a content marketing funnel put in place for your business, follow these 5 easy steps to set one up from scratch.

1. Consider Your Audience

Before you start creating any content, you need to know who you ideally want to consume it. Identify your target audience so you do not waste time creating and sharing the wrong kind of content. If you haven’t already figured out your target market, ask yourself the following questions:

• How can your products or services make your target markets’ lives easier?
• What questions do members of your target audience ask that your products or services will answer?
• What problems does your target market face that your products or services will solve?

Writing content for a middle-aged single male about to retire is very different from the content you’d write for a late-20’s working mom. Once you grasp the daily needs and challenges of your target market, you can build content around meeting these needs.

2. Research and Review Popular Related Content and Content Shared by Top Influencers

After you establish your target audience, you need to figure out what kind of content they like to consume. Take a look at your competition and figure out what content of theirs gets shared most often. Do keyword research to find top performing keywords in your industry and use them to search for more content.

You should also research and review the content shared by the top influences in your industry. Find influencers by being an active participant in your industry. Stay up-to-date with recent news and content shared in blogs, groups, or on social networks.

You can use this content as a baseline for coming up with your own content. It eliminates the concern of guessing what your target audience may want to consume.

3. Create Content for Each Part of the Funnel

Once you figure out an engaging subject for your content, it’s time to start writing. Create different content for each part of the funnel based on what you hope to achieve at that step.

The best kind of content to start with at the top of the funnel includes:

• Blog posts
• Social media posts
• Infographics
• Podcasts
• Videos

The best kind of content to provide when potential clients hit the middle of the funnel include:

• Case studies
• Free ebooks and guides
• Whitepapers
• Worksheets

The best kind of content to convert in the bottom of the funnel includes:

• Free discount codes
• Advanced classes and webinars
• Testimonials

You do not need to use all of this content. Pick one or two types and see how they resonate with your target audience. If they don’t work, try something else.

4. Retain by Restarting

The process doesn’t end once you successfully convert a potential customer through the funnel to a paying customer. You’ve created a set of expectations through each step and you must continue to meet these expectations.

Restart your content marketing funnel but in a slightly different manner. Satisfied, repeat customers act as a free marketing source if help them do so.

Offer a discount on their next purchase when they refer a friend who makes a purchase. Or provide them free trial codes that they can then share with their friends. You can also offer them exclusive content that they can then share with their friends and family.

Send out surveys occasionally to gauge how your customers feel and ask for suggestions about how to improve. By involving your audience in this process, it makes them feel invested in your business and more likely to use your products or services again.

A Digital Marketing Consultant Can Help Flood Your Funnel

Now you should understand how a content marketing funnel boosts your conversion rates by driving more organic search traffic to your site. Take the time to build or revamp your current funnel to raise your brand awareness while paying for fewer advertisements.

Still not sure you know what to do? Hire a digital marketing consultant with proven expertise in creating effective content marketing funnels. Contact Eric Ritter today to see the many ways a digital marketing consultant can generate leads for your business!

When it comes driving traffic to your site, SEO is the name of the game. If you don’t have an online presence, then you might as well not exist.

The fact is that 93% of all traffic comes from a search engine. So optimizing how you rank is vital in securing more business.

If you’re a local business, there’s a good chance you’re interested in clients from around your area. This is where you need to focus on local SEO.

In this article, we’ll dive into what local SEO is, how it can help your business, and which strategies you can put to use today. With a little elbow grease, you can improve your rankings starting now.

Let’s secure those consumers and up your local SEO game. Read on!

What Is Local SEO?

Local SEO is the art of marketing your business within a geographic area to consumers searching for your product/service in real time. The beauty of local SEO is that you are effectively positioning yourself in front of customers that are already searching for a business like yours.

The five major components of local SEO are:

• Localization
• Citations
• Google My Business
• Reviews and ratings
• Backlinks

By mastering these, search engines will recognize and respect you. Later in this post, we will go through them one at a time in detail.

But before we get into how to use local SEO, let’s first understand why we need it.

How Can Local SEO Help Your Business?

The great thing about the internet is that you have access to thousands of businesses with a single click. The problem with being a business in this world is that you want to get your business in front of the right consumer.

By putting some local SEO strategies to use, we can ensure you’re getting the eyes you want. The stats behind local SEO are impressive. 50% of consumers who do a local search on their smartphone visit a store within a day.

Local SEO has the highest conversion levels of all local advertising channels. You can forget about printed ads, commercials, and flyers when you have powerful SEO.

Because the strategies behind local SEO are targeted and timely, you are getting your business in front of a consumer who is already searching for you. There is no wasted exposure, which leads to a greater ROI.

With those kinds of results, local SEO proves to be both efficient and cost-effective.

Seven Local SEO Strategies You Can Use Today

It’s clear that local SEO is the way to go for a small business. But how do you go about increasing your rankings?

Earlier, we mentioned the five components of mastering local SEO. The first five strategies are essential to climbing the Google ranks, but we’ve included two more tactics you can also apply.

Check out these seven local SEO strategies that you can start incorporating into your marketing plan today.

1. Localization

If you’re a local business, you want to mention your city, county, or region within your website naturally–but often. This allows search engines to connect your business and keywords with your target geographic location.

When people search for a business nearby (for example, pet grooming), they often add the area they are searching for “dog grooming south Philadelphia.”

2. Citations

Get your business listed in various local online directories such as:

• Yelp
• Foursquare
• Angie’s List
• ThinkLocal
• Citysearch

When registering your business with these sites, you will give your business name, address, phone number, website URL, hours of operation, services offered, credentials, and the options to post photos.

Double check this information and keep it updated across as many directories as possible. This is a huge step in securing a web presence.

3. Google My Business

In regards to directories, Google My Business (GMB) is the most important one to optimize.

If you are among the 44% of businesses that haven’t already claimed your business, do so immediately. This helps with local searches, maps, and Google + pages.

Best of all, it’s completely free.

4. Reviews

When customers look into local businesses, they want someone reliable, trustworthy, and efficient. They can easily find all of this information out by viewing the ratings on your directory pages.

Gathering honest and genuine reviews and well as the authority behind the review sites are paramount in how search engines view and rate your business.

Not only that, but 88% of local consumers put their trust in online business reviews and use them to decide who to give their business to.

5. Backlinks

One of the most difficult parts of SEO is obtaining quality backlinks from well-regarded authority sites. Search engines like to see links from other businesses, bloggers, and news sites linking back to your business.

By mastering these five components, you’ll rise in the ranks and see an influx in web traffic–and hopefully customers.

6. Produce Local Content

If you’ve surfed the net, you’ve realized that a lot of sites have a blog section. This is where they produce high-quality content about their business.

When writing content, be sure to understand your ideal customer and include relevant keywords accompanied with your location. Publish content often and promote across different channels, as we will discuss next.

7. Social Media

If you still think that social media is only for millennials, think again. With even our President tweeting, you should realize that it is a huge way to broadcast your message.

From Twitter and Facebook to LinkedIn and Yelp, promoting your content within the community is important to boost your online presence and authority.

Social media is a brilliant business tool, as you can target specific demographics and geographical locations.

Which Strategy Will You Use First?

At this point, you’ve probably realized how important local SEO is to your business.

Unfortunately, this article only scrapes the iceberg of what local SEO comprises. It can be hard to keep up with Google’s changing algorithms and stay on top of the newest SEO trends, especially when running a full-time business.

No need to worry–I’m here to help. For insights, consulting, or questions regarding your digital marketing needs, contact me here.

A staggering 81% of Americans have a social media profile. According to research, there are 1.96 billion social media users in the world.

That’s over 1 in 7 people.

Unless you’ve been living under a rock, you likely know the crucial importance of social media.

Today, it’s not just a tool for catching up with friends. It’s a prime platform for SEO positioning and digital marketing.

Whether you’re looking to increase more web traffic or simply increase your revenue (and who wouldn’t want both), we’re here to show you the benefits of social media for SEO positioning.

Let’s get into it!

Fall in Love with Social Media

Social media is crucial for marketing. Like it or not, there’s no way around it.

Whether you’re just starting out with a few followers or have thousands of fans, good social media practices apply to everyone.

With that said, you need to be active and engaged on all your social media platforms. Nothing screams unprofessional like a dead Facebook page where the most recent post was three years ago.

Consider these guidelines for improving your social media activity:

• Include social sharing media sharing buttons in each blog post
• Include call-to-actions in your social media posts
• Share professionally written articles relevant to your industry
• Guest post on other blogs
• Offer a giveaway to new followers or fans

Following these guidelines can help you increase your visibility on social media and have fun doing it!

Get Backlinking for SEO Positioning

Social media marketing is one of society’s leading digital marketing trends. One of the best virtues of this trend? It allows you to maintain a comprehensive collaboration between all your platforms.

Let’s play out how this works.

Social media allows you to incorporate natural backlinks into your main website. For example, you build a solid following on popular platforms like Facebook, Twitter, or Instagram. Then, you connect your website to these social media accounts. Then, with a user-friendly tool like Buffer, you can generate announcements about your web content.

Engage with Your Customers

What’s the key to customer loyalty, increased purchases, and overall company profit? It’s customer engagement. Social media makes it incredibly easy to do it.

Today, more and more customers want to know the face of the brand. They want to know your personality, your likes and dislikes, and they want to know what you can offer outside of your products or services.

Enter the benefits of maximizing SEO positioning with social media. You can comment directly to customer tweets or Facebook shares.

You can ask thought-provoking questions and encourage commenting and responses. You can share pictures of the “behind the scenes” of your work.

Talking with your customers humanizes you and your brand. It’s a great way to leave a lasting and memorable impression on your customers.

Consider Paid Content

The face of advertising continues to change as people turn more towards mobile electronics for product and service information.

How can your SEO positioning fit in with the times?

Consider casting a wider net than your usual followers by investing in promotional, paid content.

Most of the main social media platforms (Facebook, Instagram, and Snapchat) offer these options. It’s a great way to reach out to a wider demographic and reach out to customers you might have otherwise missed.

Go Live

Ever get lost in the never-ending loop of cute cat videos or flash mob proposals? You’re not alone!

More than ever, people are turning to live video to get their news and stay entertained.

Consider this as an advantage for your marketing. Videos are fun to share, they keep your audience engaged and create a real, personable presence.

Consider the following ideas:

• Doing a Q & A live video
• Introducing a new product or service via video
• Offering a special giveaway via video
• Offering a live demonstration of your service or product via video

Best of all? These can be recorded with a smartphone. No fancy equipment or editing skills needed.

Rotate Ads and Content Frequently

Most of us have pretty lackluster attention spans. One minute, we’re scrolling on Facebook. The next, we’re firing off an important email. And, the next, we’re checking our Pinterest dream board.

What does this mean for you?

It means that you need to know that your customers are rapidly moving through different content all times.

That means, if you’re re-running the same ads over and over again, people are going to lose interest. They’re going to lose interest FAST. It’s best practice to get in the habit of rotating ads frequently.

Think every 5-7 days at most.

Remember, you need to know how ads sell differently on different networks. Make sure that you’re appealing to the right target demographic.

Setting out a net to people who want nothing to do with your product will only waste your time and your money.

Produce Powerful Content

Social media matters, but having a strong website matters just as much. This means that you need have a regular blog with regularly updated content.

After all, producing fresh, new content is one of the best ways to increase your overall SEO positioning.

Whether you choose to blog yourself or outsource this task, it’s not an area you should skimp out on. Good blog posts are great for sharing on social media.

Google also likes to see new, SEO-friendly content being generated on a routine basis.

As a result, you rank higher in search results, drive more traffic to your website, and ideally increase your customer base.

Talk about a strategic win-win.

Final Thoughts

In a world driven by digital marketing, it’s important to stay updated on emerging trends and techniques.

Falling behind might not just look naive. It can actually hurt your reputation and your revenue.

Looking for an extra edge in mentorship and consulting? Confused by all this marketing mumbo-jumbo or worried that you won’t be able to master it all?

Let me help you! Contact me here and let’s get your marketing moving!