Has your marketing gone bitter or sour? Sit back and enjoy top-shelf strategies from the Search Bar, where we’re serving up insights for your digital marketing to work successfully. I am your host, Eric Ritter, SEO Sommelier and CEO of Digital Neighbor, a friendly neighborhood marketing and SEO company based in Tampa, Florida.

For today’s episode, we are joined by Travis Lastra, Director of Sales at GoPayhawk, to discuss how to be authentic in your sales process as a business owner.

In this episode, you’ll learn:

  • The importance of social selling
  • Why you need to make a connection with people
  • How to spot opportunities for growth
  • Why you need to know your product inside and out
  • What is an ISO?
  • How the economy and AI are affecting businesses right now
  • Why you should leverage your personality

Show Notes

The Challenger Sale


Connect with Travis Lastra ⁠⁠⁠⁠⁠on LinkedIn at this link.⁠⁠⁠⁠⁠

Connect with Eric Ritter on ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn at this link.⁠⁠⁠⁠⁠⁠⁠⁠⁠

Learn more about Eric’s company, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Digital Neighbor,⁠⁠⁠⁠⁠⁠⁠⁠⁠ a leading SEO and digital marketing agency.

We hope you will follow along for future episodes!