A digital marketing strategy is a combination of all the actions a business takes online to increase its visibility and sales. These actions include online advertising, website creation and different…
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When it comes to your company’s reputation you don’t want to let bad branding mistakes affect your image. Your brand is very important for every aspect of your company. Good branding…
The ability to generate traffic and convert leads directly corresponds to the success of your business. Content marketing plays a major role in this process. Research shows that content marketing…
When it comes driving traffic to your site, SEO is the name of the game. If you don’t have an online presence, then you might as well not exist. The…
Plenty of you think your digital brand strategy is efficient. Yet, could you deliver a report if I were to ask for your ROI? Many of you slapped together the…
Digital technology is enabling a radically altered consumer journey. It is important for a brand to be present and engage with consumers during all steps of this modern customer journey….
Recently, the practice of Conversion Rate Optimization (CRO) has flared back up. As a Digital Strategist (CRO) is always on my mind for my clients. Without successful CRO your clients…
What do you think makes a good website? There are a lot of buzzwords floating around: IA, UI, UX, Responsive Design, Adaptive Design, Marketing Funnel, etc. Check out my Slideshare…