Eric Ritter

Death Star Pluto

Death Star Pluto
Confirmed: Pluto is the Death Star

New Horizons, launched over nine years ago, has finally transmitted the first ever photos of the dwarf planet Pluto back to earth. To the surprise of many it’s no moon, but rather a space station: “Death Star Pluto“. We’ll have to wait and see how this plays out.

Be sure to follow the adventures of New Horizons over at the official website.

Support the Nepal Earthquake Relief effort with iTunes

nepal earthquake relief itunes
Following the record Earthquake with more than
 4,4000 confirmed dead and over 8,000 injured it has become clear just how desperate the situation is in Nepal. Apple has rolled out a very convenient way to help the people of Nepal via iTunes on your Mac or iOS device. You can use your credit card already linked with iTunes or use an iTunes Gift Card (which are often on sale) to donate. And best of all, 100 percent of the money collected goes directly to the Red Cross.

If you have the resources to chip in, take a minute and do it now.

Nailed it: Apple MacBook vs. Google Chromebook Pixel Comparison

The Onion really hit the nail on its head with this Apple MacBook vs. Google Chromebook Pixel comparison:

Last week, Apple announced the “new” Apple MacBook and due to it’s lack of featured many have compared it to netbooks such as the Google Chromebook Pixel.

Only time will tell how successful the new MacBook will be, but if Apple’s track record is any guidance we will soon see plenty of new MacBook lookalikes on the market lacking everything people are now complaining about: One port, no disk drive, etc.

My Apple Watch Predictions

With the 2015 Apple Spring Media Event (aptly named “Spring Forward“) only a few days away the time has come for me to share my Apple Watch Predictions. Many are predicting its doom before launch, which mirrors the sediment towards the iPad four years ago. I on the other hand am genuinely excited to see what Apple has in store this time around.

Keep in mind that everything that follows are my personal predictions based on best guesses.

spring forward
Invitation for the ‘Spring Forward’ Apple Watch Media Event

Questions that Apple must answer:

  • What will the pricing be?
  • How will I know which of the three watch models to choose?
  • Exactly how long is the Battery Life?
  • How long will it take to fully charge?
  • Are armbands interchangeable between models? How much will they cost?
  • How water-resistant will it be?
  • What have others gotten wrong so far with wearables? Just like with the iPod, iPhone, and iPad Apple needs to clearly demonstrate why their product will change the fate of an entire industry?

Apple Watch Predictions:

  • Tim Cook will recap all of Apple’s innovations: Macintosh, iMac, iPod, iPhone, and iPad. He will end by thanking Steve Jobs.
  • It will be positioned as a central interaction point between all Apple devices.
  • A game dev will come on stage and walk everyone through a way too long game demo.
  • In fact, Apple will have way too many app developers on stage taking up a majority of the time.
  • Pricing will be (38mm/42mm): Sport $349/$399, Standard Watch $549/$$599, and Edition $999/$1,199.
  • The launch date will be announced and I predict April 11, 2015. (Hoping it will be sooner)
  • It will be health focused. Apple showed its commitment by adding more features to the Health App in iOS 8.2 (which may launch during the Apple Watch Event).
  • The health focus will carry over to nutrition somehow.
  • On that note, iOS will be made available on March 28, 2015. Two weeks before the watch is available.

Bold Apple Watch Predictions:

  • Nike+ will be a launch partner and the Apple Watch will replace the Nike+ FuelBand.
  • Siri will become much more powerful and have exclusive commands just for Apple Watch owners.
  • The Apple Watch will turn out to be a part in Apple’s overarching strategy to become the turnkey provider for your life: It will control your coffee maker via HomeKit, unlock your car door or house door, and even show you what is up next on your Apple TV.
  • Tim Cook will mock the Pebble Watch and Android Wear.
  • HBO Now will be announced via the new Apple Watch App.

I saved my top Apple Watch prediction for last: The general consensus will be disappointment. Why? Because every time Apple announces a new product people jump on the bandwagon of disappointment and negativity, focusing on what Apple did not include rather than looking at what Apple did actually include.

I’ve been asked quite a few times, if I plan on buying an Apple Watch at launch like the iPad 1 & iPad 2. The answer is simple: it depends. Don’t get me wrong, I really want to buy it, but there are still too many unknowns (see questions above) at this point to answer with a definitive, yes, of course!


Don’t forget to tune in and watch the Event live on the Apple website Monday, March 9 2015 at 1 p.m. Eastern Time.  And check back next week to see how well I did with my Apple Watch predictions. 

Leadership Lessons from Who Moved My Cheese?

I just read a short (only 94 pages), yet powerful little book full of leadership lessonsWho Moved My Cheese?. It is a good parable using two mice and two men who are in a maze and struggling to find enough cheese to survive.

Of course, cheese is not just cheese is this story. Rather, in this story it stands for anything you aspire for in your life. This includes your career, success, money, love, etc. Essentially, anything that you need to survive.

Who Moved My Cheese?

Leadership Lessons from Who Moved My Cheese?

The essence of Who Moved My Cheese? is about how people handle (or do not handle) change. It is a part of life and knowing how to cope is a necessary life and leadership skill. [Read more…] about Leadership Lessons from Who Moved My Cheese?

The Modern Customer Journey

Digital technology is enabling a radically altered consumer journey. It is important for a brand to be present and engage with consumers during all steps of this modern customer journey. Research is necessary to  help create the right strategy and supporting tactics needed to reach customers at the key points off this journey.

Modern Customer Journey

the modern customer journey
Mooney, 2012

I’m a big fan of the visualization put forward by Kelly Mooney and pictured above. In her model, the modern consumer journey isn’t driven by mass media but rather by user engagement.

“Now that digital technology is enabling a radically altered consumer journey, marketers must toss aside the old models: old models for understanding the journey but also old models for planning media, allocating budgets, big idea generation and agency engagement. It’s a new era of consumer experience creation and the winners will be the marketers that master the new journey.” – Kelly Mooney

The Pillars of the updated Customer Journey

[Read more…] about The Modern Customer Journey

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