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Website Security Checklist: Your Path to a Safe and Reliable Site
Website Security Checklist: Your Path to a Safe and Reliable Site Imagine investing in a beautifully designed website only to have it compromised because of ...
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Checklists
Email Marketing Checklist: Your Guide to Campaign Success
Email Marketing: Your Guide to Paid Campaign Success Years ago, with the rise of social media, email marketing was pronounced dead. But nowadays, it has ...
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SEO
PPC Checklist: Your Ultimate Guide to Paid Search Success
PPC Checklist: Your Ultimate Guide to Paid Search Success Pay-per-click (PPC) advertising offers businesses a unique opportunity to reach their target audience effectively and efficiently. ...
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Latest Posts
Personal
Effects of Ad Placement and Type on Consumer Responses to Podcast Ads
It has been brought to my attention how difficult it is to find my peer reviewed journal article on which forms and placements of ads ...
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Digital Marketing
Are Native Ads the answer?
First we need to make sure we are asking the right question. Is it as simple as age-old advertising dilemma: “How do advertisers and brands ...
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Digital Marketing
Happy Twitterversary!
Thanks to twitter for making me feel special by sending me a Twitterversary email today! Six years sure do fly by when you’re tweeting. Happy ...
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Digital Marketing
Facebook Ad Sets are officially rolling out
In late February Facebook announced “A Simpler Way to Organize and Optimize Campaigns on Facebook“. See the chart below. In essence, they are inserting a ...
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Digital Marketing
2014 Amazon Prime Price Increase
It’s official: We have the first Amazon Prime price hike of 2014: Well, I guess $8.25 per month isn’t too bad. However, since I already ...
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Personal
What does “M.Adv.” stand for?
Recently I started a new job where it is customary to add your degree, academic title, or certification to your email signature. Seeing the following ...
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Digital Marketing
The Future of “The Social Network”
What’s really behind Facebook’s new Paper app? Facebook just announced a new app called “Paper” and while watching the intro video it hit me: Facebook ...
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Digital Marketing
Conversions are as easy as 1-2-3
It has befuddled me many times how a simple conversion page is done incorrectly. It is not that hard and conversion page best practices are really as ...
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Digital Marketing
The future of search is here: Google makes semantic search official
Along with the cool google search timeline above google made semantic search official on its 15th birthday. In celebration of its 15th birthday, google put up ...
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The Search Bar
Cyber Security — Putting a cork in commercial digital risks
Has your marketing gone bitter or sour? Sit back and enjoy top-shelf strategies from the Search Bar, where we’re serving up insights for your digital ...
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The Search Bar
Swinging Success: Uncorking Connections Through Wine, Golf, and Digital Marketing
Has your marketing gone bitter or sour? Sit back and enjoy top-shelf strategies from the Search Bar, where we’re serving up insights for your digital ...
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The Search Bar
Building a Dream Team: Crafting Marketers to Elevate Musicians
Has your marketing gone bitter or sour? Sit back and enjoy top-shelf strategies from the Search Bar, where we’re serving up insights for your digital ...
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