Has your marketing gone bitter or sour? Sit back and enjoy top-shelf strategies from the Search Bar, where we’re serving up insights for your digital marketing to work successfully. I am your host, Eric Ritter, SEO Sommelier and CEO of Digital Neighbor, a friendly neighborhood marketing and SEO company based in Tampa, Florida.

For today’s episode, we are joined by Courtney Jackson, Founder & CEO of Paragon Cyber Solutions, to discuss why cybersecurity is integral to business success.

In this episode, you’ll learn:

• How to build your career from the ground up
• What women can do to break into a male-dominated field
• Why your business needs a VPN
• The importance of building a network
• How to deliver top-quality work every time
• What AI could change over the next 2-3 years
• The steps to take now to guard against phishing attacks

Show Links

Grow Florida

Tampa Bay Chamber of Commerce

Tampa Bay Business Journal

NOAA

The Hacker News

Sans.org

LinkedIn

Connect with Courtney Jackson on LinkedIn at this link.

Visit Paragon to learn more about cyber security.

Connect with Eric Ritter on LinkedIn at this link.

Learn more about Eric’s company, Digital Neighbor, a leading SEO and digital marketing agency.

Subscribe below to The Search Bar Podcast and never miss a new episode!

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Has your marketing gone bitter or sour? Sit back and enjoy top-shelf strategies from the Search Bar, where we’re serving up insights for your digital marketing to work successfully. I am your host, Eric Ritter, SEO Sommelier and CEO of Digital Neighbor, a friendly neighborhood marketing and SEO company based in Tampa, Florida.

For today’s episode we are joined by Albert Donaldson, Founder of Golf Away Club, to discuss how both wine and golf bring people together.

In this episode, you’ll learn:

• How to tap into your unique gifts and abilities when choosing your path
• The importance of deploying a comprehensive digital marketing strategy
• Why agency marketing differs from corporate marketing
• What AI could do for marketing in the next 2-3 years
• How golf is an experience that translates to business

Show Links

Celebrity Cruises

ChatGPT

Orange Brook Golf Course

The Tin Cup Golf Course

Connect with Albert Donalison on LinkedIn at this link.

Learn more about Albert’s company, Golf Away Club.

Connect with Eric Ritter on LinkedIn at this link.

Learn more about Eric’s company, Digital Neighbor, a leading SEO and digital marketing agency.

Subscribe below to The Search Bar Podcast and never miss a new episode!

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Has your marketing gone bitter or sour? Sit back and enjoy top-shelf strategies from the Search Bar, where we’re serving up insights for your digital marketing to work successfully.

For today’s episode we are joined by Janette Berrios, VP of Corporate Marketing at Symphonic Distribution, to discuss how as one of the first employees of a music distribution company founded by her husband, she successfully grew a marketing department from scratch.

In this episode, you’ll learn:

• Why you need a website even if you rely on word of mouth
• How there are no longer gatekeepers to distributing content
• Where to find your target market hanging out online
• How to become an expert in many aspects of digital marketing
• Why you don’t have to be funny to succeed on Tiktok
• How to leverage ChatGPT in your marketing
• What we will see AI do in the next year
• How you can do to stay up-to-date on the latest trends in your industry
• The importance of consistency in your business

Show Links

Facebook

Reddit

TikTok

Adobe

Canva

ChatGPT

Linkin.Bio

Later

Vibes of the Bay

Art Conservatory for Teens

Sprout Social

Connect with Janette Berrios on LinkedIn at this link.

Visit Symphonic to learn more.

Connect with Eric Ritter on LinkedIn at this link.

Learn more about Eric’s company, Digital Neighbor, a leading SEO and digital marketing agency.

Subscribe below to The Search Bar Podcast and never miss a new episode!

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Has your marketing gone bitter or sour? Sit back and enjoy top-shelf strategies from the Search Bar, where we’re serving up insights for your digital marketing to work successfully.

For today’s episode, we are joined by Aaron Bloom, CEO of DocMJ, to discuss digital marketing in a niche industry when facing compliance regulations. Aaron has over 20 years of experience creating, acquiring, and growing complex regulated healthcare companies. We’re excited to hear his wisdom today.

In this episode, you’ll learn:

• Why digital marketing is crucial to growing businesses in the medical cannabis industry
• To determine how to market in highly regulated industries
• How to deal with different rules on different platforms
• The importance of educating your niche
• How to determine credible sources on the internet
• What you should do to build your digital marketing in new markets
• Why you need to do your homework on the business you want to market to

Show Links

Meta/Facebook

Twitter/X

Connect with Aaron Bloom on LinkedIn at this link.

Visit DocMJ to learn more.

Connect with Eric Ritter on LinkedIn at this link.

Learn more about Eric’s company, Digital Neighbor, a leading SEO and digital marketing agency.

Subscribe below to The Search Bar Podcast and never miss a new episode!

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• Spotify
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• Google

Sip, sit back, and enjoy the third episode of the Search Bar. Host Eric Ritter discusses the future of data privacy and the similarities between coffee and wine with Nathan Bachynski, Partner Success Manager at Criteo.

At the Search Bar, we’re serving up insights for your digital marketing to taste and work successfully.

We hope you will follow along for future episodes!

In this episode, you’ll learn about:

• Why insights are the key to collecting data
• The importance of “trusting your gut” as you look at data
• How to determine the goal for your data
• Why you need to set your data up correctly
• The popularity of Reddit in search results
• Why you need to leverage your own data vs. third-party data
• What you need to get in place to keep your data secure
• The similarities between coffee, wine, and data
• Why you need to have curiosity and positivity when working with data

Show Links

Google Analytics

Facebook Ad Manager

Adobe Analytics

Snowflake

Connect with Nathan Bachynski on LinkedIn at this link.

Visit Bachynski Coffee to learn more about Nathan’s coffee business.

Connect with Eric Ritter on LinkedIn at this link.

Learn more about Eric’s company, Digital Neighbor, a leading SEO and digital marketing agency.

Subscribe below to The Search Bar Podcast and never miss a new episode!

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Sip, sit back, and enjoy the third episode of the Search Bar. Host Eric Ritter discusses how to incorporate a philanthropic focus into business with guest Tommy Whitehead, the CEO of TomCo Solutions.

At the Search Bar, we’re serving up insights for your digital marketing to taste and work successfully.

We hope you will follow along for future episodes!

In this episode, you’ll learn about:

• How to get involved in volunteer work and causes that are important to you
• Philanthropy doesn’t have to be about business but can help business
• The importance of networking and how to get better
• How to get your company started with giving back
• Why community is so important

Show Links

10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan

BNI

Pride Construction Coalition

The Tampa Club

Florida Orange Grove Winery

Castle Rock Winery

Keel and Curley Winery

Connect with Tommy Whitehead on LinkedIn at this link.

Visit TomCo Solutions to learn more.

Connect with Eric Ritter on LinkedIn at this link.

Learn more about Eric’s company, Digital Neighbor, a leading SEO and digital marketing agency.

Subscribe below to The Search Bar Podcast and never miss a new episode!

• RSS Feed
• Spotify
• YouTube
• Google