Digital Strategy Process
I am working on a series of posts about the Digital Strategy process – from the beginning to the end. There will be a new post each week that builds on the previous post, so be sure to check back often.
- Understanding the business problem
- Goal Creation
- Digital Strategy Research
- Understanding the Modern Customer Journey
- The Digital Ecosystem
- Conversion Path
- KPI Development
- Selection of Metrics
- Tracking online and offline Conversions
- How to build Dashboards
- How to drive traffic to a website
- How to optimize for conversions
Search Engine Optimization
- What is a content calendar?